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Today’s Agenda <ul><li>Information  produced by  companies </li></ul><ul><ul><li>Types </li></ul></ul><ul><ul><li>Sources ...
Researching a Company’s Communication
Information  Produced by  Companies <ul><li>Types: </li></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Mission...
Information  Produced by  Companies <ul><li>Example sources: </li></ul><ul><ul><li>Corporate Websites </li></ul></ul><ul><...
Corporate Websites
Social Networking Sites many companies use social media to connect with customers
Information Produced  About  Companies <ul><li>Types: </li></ul><ul><ul><li>Company profiles/overviews </li></ul></ul><ul>...
Information Produced  About  Companies <ul><li>Example sources: Databases </li></ul><ul><ul><li>Mint US & Canada </li></ul...
Mint US & Canada
Canadian Newsstand
Business Source Complete
Review <ul><li>information produced BY companies can be found… </li></ul><ul><li>information ABOUT companies can be found…...
Need more help? <ul><li>Library Help Desk (main floor, Library/Learning Commons) </li></ul><ul><ul><li>http:// www.brocku....
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COMM 3P65 October 2011

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COMM 3P65 October 2011

  1. 2. Today’s Agenda <ul><li>Information produced by companies </li></ul><ul><ul><li>Types </li></ul></ul><ul><ul><li>Sources </li></ul></ul><ul><li>Finding information about companies/industries </li></ul><ul><ul><li>Types </li></ul></ul><ul><ul><li>Sources </li></ul></ul><ul><li>Sakai Folder/ Where to get help </li></ul>
  2. 3. Researching a Company’s Communication
  3. 4. Information Produced by Companies <ul><li>Types: </li></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Mission/vision statements </li></ul></ul><ul><ul><li>Annual reports </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Marketing plans </li></ul></ul><ul><ul><li>Strategic plans </li></ul></ul><ul><ul><li>Web pages </li></ul></ul><ul><ul><li>Logos </li></ul></ul><ul><ul><li>internal (Intranets, email) </li></ul></ul>
  4. 5. Information Produced by Companies <ul><li>Example sources: </li></ul><ul><ul><li>Corporate Websites </li></ul></ul><ul><ul><ul><li>Mission/vision statements </li></ul></ul></ul><ul><ul><ul><li>marketing plans/ strategic plans </li></ul></ul></ul><ul><ul><ul><li>Annual reports (look for “investor relations”) </li></ul></ul></ul><ul><ul><ul><li>Press releases </li></ul></ul></ul><ul><ul><li>Social Networking Sites </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><li>3 rd Party Web Sites </li></ul></ul><ul><ul><ul><li>E.g., Best Brands of the World (for company logos) </li></ul></ul></ul>
  5. 6. Corporate Websites
  6. 7. Social Networking Sites many companies use social media to connect with customers
  7. 8. Information Produced About Companies <ul><li>Types: </li></ul><ul><ul><li>Company profiles/overviews </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><ul><li>Academic journals </li></ul></ul></ul><ul><ul><ul><li>Magazines </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><li>Market Research Reports </li></ul></ul><ul><ul><li>Product reviews </li></ul></ul>
  8. 9. Information Produced About Companies <ul><li>Example sources: Databases </li></ul><ul><ul><li>Mint US & Canada </li></ul></ul><ul><ul><ul><li>Company/industry overviews </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><li>Business Source Complete </li></ul></ul><ul><ul><ul><li>Company/industry profiles </li></ul></ul></ul><ul><ul><ul><li>Articles (academic, trade, magazine) </li></ul></ul></ul><ul><ul><ul><li>Market research reports </li></ul></ul></ul><ul><ul><ul><li>Product reviews </li></ul></ul></ul><ul><ul><li>Canadian Newsstand </li></ul></ul><ul><ul><ul><li>Canadian news </li></ul></ul></ul><ul><li>Communication & Mass Media Complete </li></ul><ul><ul><li>scholarly and popular articles relating to communication </li></ul></ul><ul><li>Google News Archive </li></ul><ul><ul><li>wealth of digitized newspapers </li></ul></ul>
  9. 10. Mint US & Canada
  10. 11. Canadian Newsstand
  11. 12. Business Source Complete
  12. 13. Review <ul><li>information produced BY companies can be found… </li></ul><ul><li>information ABOUT companies can be found… </li></ul><ul><li>Emailing reports & articles can save you time and energy! </li></ul>
  13. 14. Need more help? <ul><li>Library Help Desk (main floor, Library/Learning Commons) </li></ul><ul><ul><li>http:// www.brocku.ca/library/ask-us </li></ul></ul><ul><li>Monica Rettig (acting Communication Librarian) </li></ul><ul><ul><li>ST 1138 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>*Resources folder in Sakai site </li></ul></ul>

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