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W Pkgrd Rv. P15


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Background on Westside Public Relations

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W Pkgrd Rv. P15

  1. 1. Westside Public Relations An Introduction November 2010
  2. 2. Westside Public Relations • Children's Hospital Los Angeles • Asolva, Los Angeles • Opus Healthcare Solutions, Austin, TX • VirtualCDO, Stony Brook, NY • Varian Medical Systems, Palo Alto, CA • MedSynergies, Irving, TX • Isabel Healthcare, Arlington, VA • Medecision, Wayne, PA • CIGNA Healthcare, Philadelphia, PA
  3. 3. Senior Consultants: • James Harris, President • Director of Public Relations, CIGNA Healthcare • Hill & Knowlton, The Rowland Company • Jana Williams, Media Relations Director • Former RT, worked in hospitals 5 years • KP Health, NeoStem, eMailLabs • Lisa Freeman, Account Supervisor • PR Director, CareAmerica • Candle Corp., Blue Shield, Word & Brown
  4. 4. Services •Communications strategy •Message platforms •News releases & bylined articles •Trade show press relations •Media training •Social media
  5. 5. Media Relations: Why •Ads saturate media, customers tune-out •PR delivers your brand messages in editorial context •News stories have long shelf-life via Google •PR delivers high ROI vs. advertising
  6. 6. Media Relations: What
  7. 7. Opus Healthcare Solutions
  8. 8. Opus Healthcare Solutions MGMA Connexion, June 2008
  9. 9. Opus Healthcare Solutions Mobile Systems: Will Smart Phones Replace COWs? By Nathan Read, Opus Healthcare
  10. 10. Opus Healthcare Solutions Bechtold named controller for Opus Healthcare
  11. 11. Opus Healthcare Solutions Smartphones Ring in the Healthcare Industry in 2008
  12. 12. Google Search Results: Asolva #1 under “hospital data mining” Data Mining Technology Now Applied to Hospital Information Systems ... • Apr 29, 2010 ... Infection control within hospitals is a huge and growing problem. A recent study in the Archives of Internal Medicine found that conditions ... - Cached
  13. 13. Client: Isabel Healthcare, Arlington VA Challenge: Reach physicians, hospital executives
  14. 14. Media Relations: How Develop Message Platform Identify News Story Ideas Media Contact News Coverage Revise, Relaunch
  15. 15. Client: Opus Healthcare Solutions Challenge: Avoid competing with UHS facilities
  16. 16. Client: The Vision Center at CHLA Challenge: reach eye surgeons and parents of children with eye disease
  17. 17. Westside Public Relations