These are the slides for a presentation at Webcom 2009 in Montreal on Oct. 22, 2009. A version of this talk is available on Vimeo. In that version, you can hear me narrate the presentation. The text of this talk is also available on my blog at www.johntemple.net. This talk expands upon my speech at the UC Berkeley Media Technology Summit at the end of September at Google headquarters in the Silicon Valley. This talk places what happened to the Rocky in the larger context of what was happening on the Internet at the same time and what was happening in our society.