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Viral nas redes sociais

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Palestra realizada no Instituto Infnet sobre o efeito viral de propagação das mensagens e sua utilização nas redes e mídias sociais.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Viral nas redes sociais

  1. 1. Viral nas redes sociais Agosto de 2010 - José Telmo
  2. 2. José Telmo Pensador, eterno estudante e filósofo multimídia. Publicitário, professor de marketing digital. • Graduado em Publicidade e Propaganda pela FACHA; • Pós-graduado em Marketing pela UNESA; • Formado em Marketing Digital pelo INFNET; • Pós-graduando em Marketing Digital pela FACHA. “Adoro esse mundo multimídia!” Apresentação
  3. 3. Proposta • Origens do boca a boca • Virais nas redes sociais • Cases e exemplos
  4. 4. Esta é uma apresentação 2.0: Interativa – participe, comente, contribuia e colabore
  5. 5. O que é viral?
  6. 6. Viral na forma de disseminação da mensagem
  7. 7. Termos que vocês irão ouvir: • Boca a Boca • Meme • Marketing Viral
  8. 8. Boca a Boca “A propaganda mais antiga do mundo, é eficiente e mais barata que qualquer outra, é aquela que é repassada verbalmente, ou seja diretamente por aquele consumidor que realmente está satisfeito com o produto ou serviço que lhe foi prestado ou vendido.” http://www.blogdeguerrilha.com.br/wiki /index.php5?title=Boca-a-boca Blog de Guerrilha
  9. 9. Meme “Uma unidade de informação que se multiplica de cérebro em cérebro, ou entre locais onde a informação é armazenada... considerado uma unidade de evolução cultural que pode de alguma forma autopropagar-se.” http://pt.wikipedia.org/wiki/Meme Wikipedia
  10. 10. Marketing (+) viral “Técnicas de marketing que tentam explorar redes sociais pré-existentes para produzir aumentos exponenciais em conhecimento de marca, com processos similares à extensão de uma epidemia.” http://pt.wikipedia.org/wiki/Marketing_viral Wikipedia
  11. 11. Técnicas de marketing? Por que?
  12. 12. Geração multifoco
  13. 13. Prosumer Produtor + consumidor Profissional + consumidor Experiência
  14. 14. Que se está em várias redes sociais
  15. 15. Onde está a atenção desse consumidor?
  16. 16. Mas por que algo se torna viral? E por que compartilhamos?
  17. 17. “O marketing viral se apóia na necessidade que nós seres humanos temos de compartilhar informações.” Roberto Guarniei http://webinsider.uol.com.br/2006/10/09/mar keting-viral-errado-e-chato-e-impertinente/
  18. 18. Agir em comunidade, participação, denúncia ... http://www.greenpeace.org/international/cam paigns/climate-change/kitkat/
  19. 19. Por fama, reconhecimento ou exposição
  20. 20. O engajamento deve ser sempre pensado no off-line e on-line #prapensar +
  21. 21. Segundo Nick Skytland, as mídias sociais afetam: • Como a informação é disseminada; •Como o conhecimento é coletado e organizado; • Como as pessoas se comunicam; • Colaboração http://www.slideshare.net/skytland/reaching- digital-natives-with-social-media
  22. 22. E quanto as marcas?
  23. 23. Vídeos e Buzz Mkt: Will it Blend?
  24. 24. ARG: Batman the Dark Knight http://www.videolog.tv/video?414980
  25. 25. FlashMobs •Pillow Fight (Guerra de travesseiros) •Subway Party (Festa no Metrô) •Zombie Walk (Caminhada Zombie)
  26. 26. “É uma divulgação indireta do meu trabalho. Algumas empresas americanas já me contataram” Fernando Motolese Criador do “Cala Boca Galvão” #ficadica Revista Istoé - Como fazer um vídeo de sucesso na internet http://www.istoe.com.br/reportagens/90354_COMO+FAZER+UM+VIDEO+DE+SUCESSO+NA+INTERNET
  27. 27. Vai um viralzinho? #cuidado
  28. 28. Não existe uma receita de bolo para ser criar virais mas existem algumas ações que podem ser pensadas: • Faça com que as pessoas sintam algo • Faça algo inesperado • Não faça propaganda • Permita o compartilhamento, o download e o mashup • Crie formas de participação e comentários • Não restrinja o acesso a nada • Crie sequências completas (making of, blog e logos) • Não abandone a ação viral Claudio Torres http://imasters.uol.com.br/artigo/17678/midia/estrutura_de_uma_acao_viral_a_diferenca_entre_formulas_e_regras/
  29. 29. Eleições e Obama: um exemplo para inspirar e não copiar
  30. 30. http://womma.org
  31. 31. Buzz Marketing • Viral Marketing • Community Marketing Grassroots Marketing • Evangelist Marketing • Product Seeding Influencer Marketing • Cause Marketing • Conversation Creation Brand Blogging • Referral Programs
  32. 32. Cuidado com a dimensão de suas ações: Chuva de Twix
  33. 33. http://www.youtube.com /watch?v=fdOqN4Unegk
  34. 34. Conclusão • Construa uma ação de relevância para seu público • Ofereça ferramentas e meios para a mensagem disseminar • Não tente controlar • Aprenda com os erros • Participe e acompanhe sempre! • Cuidado com os “viralzinhos”... #ficadika
  35. 35. Viral nas redes sociais Infnet - Agosto de 2010 - José Telmo Obrigado! Dúvidas? www.josetelmo.com

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