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Podcasts, Wikis, and Blogs, Oh My!

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A version of the slides I used for a session at the Association Executives of North Carolina's 2008 Technology Showcase.

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Podcasts, Wikis, and Blogs, Oh My!

  1. 1. Podcasts, Wikis and Blogs, Oh My! <writer> <speaker> <consultant> Jeff Thomas Cobb Getting Beyond the Buzzwords
  2. 2. Communication 1.0 Pre-technology Personal, real-time, small scale
  3. 3. Still Communication 1.0 Influencers emerge in groups.
  4. 4. Still Communication 1.0 Early “networking.” Limited in scale. Constrained by time and place.
  5. 5. Communication 1.5 Emergence of recording and broadcast technologies. Increasing centralization and power of influencer role and growing capital requirements.
  6. 6. Communication 1.5 Mass communication becomes pervasive.
  7. 7. 1.0 to 1.5 <ul><li>Individual to organization </li></ul><ul><li>Personal to mass </li></ul><ul><li>Heterogeneous to homogenous </li></ul><ul><li>Incidental to pervasive </li></ul><ul><li>Network to hierarchy </li></ul>
  8. 8. Communication 1.5 Web 1.0 Significant jump in low cost broadcast opportunities (web pages, e-mail).
  9. 9. Communication 1.5 Ability to connect, share, collaborate – easily and at low cost – begins to grow exponentially.
  10. 10. Communication 1.5 Web 2.0 Power of individual grows. Power of centralized influencers shrinks.
  11. 11. Web 2.0 Universe. Flickr Galaxy. Flickr: cobalt123
  12. 12. <ul><li>Individual to organization </li></ul><ul><li>Personal to mass </li></ul><ul><li>Heterogeneous to homogenous </li></ul><ul><li>Incidental to pervasive </li></ul><ul><li>Network to hierarchy </li></ul>Web 2.0 Universe. Flickr Galaxy. Flickr: cobalt123
  13. 13. What caused this?
  14. 14. What caused this
  15. 15. What caused this? <ul><li>User control of content, data increased dramatically </li></ul><ul><li>Ability to interconnect applications increased dramatically </li></ul><ul><li>Ability to form meaningful communities and collaborate increased dramatically. </li></ul>
  16. 16. 2265 applications and counting*. *As of April 7, 2008
  17. 17. It can be overwhelming.
  18. 18. It can be overwhelming.
  19. 19. It can be overwhelming. Start simple.
  20. 20. Some possibilities and examples.
  21. 21. Podcasting http:// pod.aamva.org /
  22. 22. AAMVA <ul><li>A few possibilities: </li></ul><ul><li>Easily broadcast important information </li></ul><ul><li>Create expert interviews </li></ul><ul><li>Encourage stakeholder content production </li></ul><ul><li>Share conference sessions </li></ul>
  23. 23. Illinois State Parks Association
  24. 24. Record, Publish, Link
  25. 25. Wikis in Plain English See http://www.commoncraft.com/video-wikis-plain-english
  26. 26. Wikis http:// www.rxwiki.com
  27. 27. Wikis <ul><li>A few possibilities: </li></ul><ul><li>Collaborative knowledge from member experts </li></ul><ul><li>Collaborative management of educational resources </li></ul><ul><li>Team work and group projects </li></ul><ul><li>Event support and continuation </li></ul>
  28. 28. Montana Library Association
  29. 29. Free and Easy
  30. 30. Blogs http:// schaechter.asmblog.org /
  31. 31. ASM <ul><li>A few possibilities: </li></ul><ul><li>Tap expertise of members and staff </li></ul><ul><li>Accessibility to organizational leaders </li></ul><ul><li>Postings to supplement events or on-demand learning </li></ul><ul><li>Blog network for trainers and/or members </li></ul>
  32. 32. Michigan Nonprofit Association
  33. 33. Blogging in Minutes
  34. 34. A few more possibilities.
  35. 35. Social Bookmarking http:// weblog.infoworld.com/udell/gems/delicious.html
  36. 36. Social Bookmarking <ul><li>A few possibilities: </li></ul><ul><li>Collect, share resources </li></ul><ul><li>Transmit as feed to educational sites and blogs </li></ul><ul><li>Supplement events and on-demand training </li></ul>
  37. 37. Video on Demand (VOD) http:// www.youtube.com/watch?v =Z6lA1P2tF0o
  38. 38. Video on Demand (VOD) <ul><li>A few possibilities: </li></ul><ul><li>Expert interviews and story telling </li></ul><ul><li>Educational marketing </li></ul><ul><li>Embedding in other Web environments </li></ul><ul><li>Event support and continuation </li></ul>
  39. 39. Photo and Slide Sharing http://www.slideshare.net/jcolman/cultivating-your-constituents-online-american-marketing-association
  40. 40. Photo and Slide Sharing <ul><li>A few possibilities: </li></ul><ul><li>Event support and continuation </li></ul><ul><li>Group discussion of shared presentations </li></ul><ul><li>Embedding of presentations in sites and blogs </li></ul>
  41. 41. Photo and Slide Sharing http://flickr.com/photos/americanredcross/509265613/
  42. 42. Photo and Slide Sharing <ul><li>A few possibilities: </li></ul><ul><li>Event support and continuation </li></ul><ul><li>Maintain stock of organizational photos </li></ul><ul><li>Encourage member/chapter photo sharing </li></ul>
  43. 43. Social Networking http:// www.facebook.com/group.php?gid =2216059283
  44. 44. Social Networking <ul><li>A few possibilities </li></ul><ul><li>Event support and continuation </li></ul><ul><li>Team and community support </li></ul><ul><li>Aggregation of social media applications </li></ul><ul><li>Personal learning and networking environment </li></ul>
  45. 45. <ul><li>“1.0” and “1.5” are not necessarily invalid: </li></ul><ul><ul><li>pick the right approach for the context </li></ul></ul><ul><ul><li>blend where appropriate </li></ul></ul>What does it all mean? + +
  46. 46. Teacher as network administrator Organization as Network Administrator
  47. 47. Teacher as museum curator Organization as Digital Curator
  48. 48. Dangers? Can be hard to judge, hard to measure
  49. 49. Dangers? Can be hard to judge, hard to measure Jackson Pollock
  50. 50. Where to next? <ul><li>Personal exploration of possibilities </li></ul><ul><ul><li>Try out a variety of tools </li></ul></ul><ul><ul><li>Use the tools themselves to capture your learning </li></ul></ul><ul><li>Understand your context </li></ul><ul><ul><li>The more your organization is already behaving like a network, the easier adoption of social media technologies will be </li></ul></ul>
  51. 51. Where to next? <ul><li>Experiment, but with purpose </li></ul><ul><li>Feel free to: </li></ul><ul><ul><li>E-mail me: [email_address] </li></ul></ul><ul><ul><li>Call me: 919.201.7460 </li></ul></ul><ul><ul><li>Skype me: jtcobb </li></ul></ul><ul><ul><li>Comment on my blogs: http://blog.missiontolearn.com http:// www.jeffthomascobb.com/blog </li></ul></ul>

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