Web Development:   Within the Museum and Beyond
Case Study:  The Tenement Museum Stories of immigrants who lived in typical, 19 th  Century tenement. Narrative, accessibl...
The Web Guy… or
Tenement Museum:  Why a web guy? Capitalize on tech and funding opportunities.  Liaise with, and bring knowledge to, vario...
Case Study:  A Virtual Tour Inter-departmental collaboration: education, curatorial and “web guy”. Web guy worked on conte...
Case Study: DARP   <ul><li>TM funds creation of original, web-based art.  Projects explore contemporary immigration. </li>...
Taking Stock:  <ul><li>PROs: </li></ul><ul><li>Open to new technology and different applications of it. </li></ul><ul><li>...
Shifting Role : Web as Marketing  <ul><li>Is this the right home for the web?  </li></ul><ul><li>In current climate, many ...
Case Study: IOTME Bring collections online.  Inter-departmental...  … but no clear leader and no involvement of Education....
… and then a Department   <ul><li>Serve as point person to generate project. </li></ul><ul><li>Bring in other departments....
Case Study:  From Ellis to Orchard <ul><li>Idea evolved organically over many years  </li></ul><ul><li>Education-oriented ...
Case Study:  From Ellis to Orchard <ul><li>Most popular non-visit page on site </li></ul><ul><li>SXSW award nominee </li><...
The Move to Consultation <ul><li>Tenement Museum has great visitorship and need to raise money.  </li></ul><ul><li>Web mov...
<ul><li>Opportunity to work with variety of institutions.  </li></ul><ul><li>See different approaches to integrating web p...
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New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil

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New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil

  1. 1. Web Development: Within the Museum and Beyond
  2. 2. Case Study: The Tenement Museum Stories of immigrants who lived in typical, 19 th Century tenement. Narrative, accessible approach to historic house Museum. 2008 “brick and mortar” visitors: 120,000 2008 “virtual visitors”: 500,000
  3. 3. The Web Guy… or
  4. 4. Tenement Museum: Why a web guy? Capitalize on tech and funding opportunities. Liaise with, and bring knowledge to, various departments. Double as “IT guy” Report to Vice President.
  5. 5. Case Study: A Virtual Tour Inter-departmental collaboration: education, curatorial and “web guy”. Web guy worked on content, interface and coding. Almost as popular as Virtual Tour of Graceland Useful to various audiences, including classroom.
  6. 6. Case Study: DARP <ul><li>TM funds creation of original, web-based art. Projects explore contemporary immigration. </li></ul><ul><li>Mission-driven and multi-purpose. </li></ul><ul><li>Expand audience/notion of history museum </li></ul>
  7. 7. Taking Stock: <ul><li>PROs: </li></ul><ul><li>Open to new technology and different applications of it. </li></ul><ul><li>Web guy driving projects… </li></ul><ul><li>… but not working alone </li></ul><ul><li>Well-trafficked, well-regarded web sites. </li></ul><ul><li>CONs: </li></ul><ul><li>Also the IT guy! </li></ul><ul><li>Did institution try to do too much? </li></ul>
  8. 8. Shifting Role : Web as Marketing <ul><li>Is this the right home for the web? </li></ul><ul><li>In current climate, many low-cost, potential high-impact vehicles (e.g. Facebook) </li></ul><ul><li>CONTENT: as best marketing device—get noticed in a crowded field </li></ul><ul><li>Regardless of department, need supervisors who are attuned to the medium’s possibilities. </li></ul>
  9. 9. Case Study: IOTME Bring collections online. Inter-departmental... … but no clear leader and no involvement of Education. And perhaps too involved/expensive.
  10. 10. … and then a Department <ul><li>Serve as point person to generate project. </li></ul><ul><li>Bring in other departments. </li></ul><ul><li>Foster collaborative environment. </li></ul><ul><li>Focus on the Web/new media as part of Museum experience. </li></ul>
  11. 11. Case Study: From Ellis to Orchard <ul><li>Idea evolved organically over many years </li></ul><ul><li>Education-oriented </li></ul><ul><li>Collaborative </li></ul><ul><li>Many stakeholders </li></ul>
  12. 12. Case Study: From Ellis to Orchard <ul><li>Most popular non-visit page on site </li></ul><ul><li>SXSW award nominee </li></ul><ul><li>Already used in classrooms around country. </li></ul><ul><li>Steady flow of emails to Victoria. </li></ul>
  13. 13. The Move to Consultation <ul><li>Tenement Museum has great visitorship and need to raise money. </li></ul><ul><li>Web moving to a less prominent role. </li></ul><ul><li>Museum now focuses on critical, small-scale updates; web less prominent. </li></ul>
  14. 14. <ul><li>Opportunity to work with variety of institutions. </li></ul><ul><li>See different approaches to integrating web personnel: own department to consultant aiding small staff. </li></ul><ul><li>Regardless of approach, good to have someone (perhaps consultant) who is cognizant of and sensitive to organization’s needs, constraints and content AND the possibilities of the web. </li></ul>The Move to Consultation

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