Simmethod google case study

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Google's Case Study on Best-in-Class performance: Google’s strength in the Management Controllable Resources Index shows effective resource management and a strong ability to convert resources into Best-In-Class performance

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Simmethod google case study

  1. 1. SIMMETHOD™ Industry Reports and Risk Alerts Technology, HR and Social Media Google 2013 Case Study A new way to measure and predict Corporate Risk and Performance and fend-off current and future competitors 10/19/2013 WWW.SIMMETHOD.COM 1
  2. 2. SIMMETHOD™ Risk and Opportunity Alerts 10/19/2013 WWW.SIMMETHOD.COM 2
  3. 3. SIMMETHOD’s Case Studies 2013 Industry and Business Trends SIMMETHOD’s Case Studies Google 2013 Case Study (With updates throughout 2013) 10/19/2013 WWW.SIMMETHOD.COM 3
  4. 4. SIMMETHOD™ Risk and Opportunity Alerts Case Studies Table of content: • Methodology • C-Level Industry and Business Trends • C-Level Business Competitive Intelligence • HR Contribution to Business Value 2012 to 2013 • Sales and Marketing Contribution to Business Value 2012 to 2013 10/19/2013 WWW.SIMMETHOD.COM 4
  5. 5. SIMMETHOD™ Methodology 10/19/2013 WWW.SIMMETHOD.COM 5
  6. 6. The Way We Measure Corporate Performance Is Broken Mervyns Circuit City Wachovia Washington Mutual Borders Blockbuster 10/19/2013 Why do Businesses fail? WWW.SIMMETHOD.COM Linen n’ Things 6
  7. 7. The CEO’s Lament in the Business Analytics Market • We did not see it coming. All my Divisions’ Analytics pointed North while my Business as a whole (in comparison to new competitors and the Best-InClass in multiple industries) went South. 10/19/2013 WWW.SIMMETHOD.COM 7
  8. 8. The Employee’s Lament in the Business Analytics Market • We did not see it coming. All our HR’s Analytics pointed North while our Business as a whole (in comparison to new competitors and the Best-In-Class across multiple industries) went South. 10/19/2013 WWW.SIMMETHOD.COM 8
  9. 9. Disrupting the Way we Measure Corporate Risk and Performance There are three main problems: 1. The lack of a single industry-agnostic scale to measure and predict Corporate strategy/execution (competitive advantage) leads to erroneous and inconsistent C-Level decision-making 2. Silos-analytics lead to erroneous C-level decisions based on many versions of the truth 3. Lack of C-Level risk and performance visibility accentuated by inward-looking industry metrics 10/19/2013 WWW.SIMMETHOD.COM 9
  10. 10. Silos Analytics Lead to Many Versions of the Truth and Erroneous Decisions 10/19/2013 WWW.SIMMETHOD.COM 10
  11. 11. Towards a Single Index to Measure Competitive Advantage • Comparing the elephant legs or ears against peers’ legs or ears leads to incorrect conclusions (This is what traditional benchmarking does) • The strategy/execution or competitive advantage of a Business can only be assessed holistically and it is not the sum of its parts 10/19/2013 WWW.SIMMETHOD.COM 11
  12. 12. Towards a Single Index to Measure Competitive Advantage SIMMETHOD’s industry-agnostic algorithm holistically finds the Best-In-Class Businesses in each Business Sector and only then calculates a Best-In-Class and a low performance profile. These Best-In-Class and Low Performance profiles are used as a GPS to: • Alert you of your risk and opportunities within and outside your Business Sector, • Predict your performance against your peers and the Best-In-Class across multiple Business Sectors and • Fend-off current and future competitors coming from inside and outside your industry. 10/19/2013 WWW.SIMMETHOD.COM 12
  13. 13. Towards a Holistic Index of Corporate & Value-Chain Performance and Risk • Currently, there is no single industry-agnostic scale to measure and predict Business or Value-Chain strategy/execution (competitive advantage). • Conventional Benchmarking measures silo by silo (ratio by ratio) and then adds up the sum of the parts but the problem is that (a star team is not the same as a team of stars) 10/19/2013 WWW.SIMMETHOD.COM 13
  14. 14. A Star Team (Strategy/Execution) Is Different Than a Team of Stars • Unlike conventional analytics that measures 11 players independently, SIMMETHOD’s algorithm finds the Best-InClass teams first and only then prepares a predictive C-Level and functional profile of the Best-In-Class players 10/19/2013 WWW.SIMMETHOD.COM 14
  15. 15. Lack of Business and Value-Chain Leading Indicators and Risk Alerts Maximum Risk, Minimum Visibility Company view InwardLooking Analytics 10/19/2013 Value-Chain and Market Leading Indicators and Risk Alerts SIMMETHOD™ industry view indicators & alerts SIMMETHOD™ value-chain view, leading performance indicators & alerts SIMMETHOD™ global market view leading risk/ performance indicators & alerts database Minimum Risk and Maximum Visibility WWW.SIMMETHOD.COM 15
  16. 16. The Leading Indicators and Risk Alerts of the Best-In-Class Why do you need Industry Agnostic Leading indicators and Risk/Opportunities Alerts? • In an interdependent Market (like the Planets in the solar system) your current and future risk and performance are impacted by an ecosystem of constantly changing competitors coming from inside and outside your Industry. 10/19/2013 WWW.SIMMETHOD.COM 16
  17. 17. Your Gap to SIMMETHOD’s Best-In-Class Determines Your Risk and Performance Gap to B-I-C in your industry Your original targets against SIMMETHOD Database Your current position against the B-I-C and competitors Gap to Competitors in a range of industries Gap to B-I-C in a range of industries 10/19/2013 WWW.SIMMETHOD.COM 17
  18. 18. SIMMETHOD’s Disclaimer • The purpose of the SIMMETHOD Strategy/Execution Performance Predictive Index, Reports and Risk/Opportunities Alerts is not to make a Business right or wrong but rather contribute towards the understanding of management actions in comparison to industry peers and the SIMMETHOD Best-InClass. 10/19/2013 WWW.SIMMETHOD.COM 18
  19. 19. SIMMETHOD’s Disclaimer • SIMMETHOD’s Strategy/Execution Performance Predictive indices, metrics and risk/opportunities alerts do not seek to be exact but rather serve as a conduit to ask better questions and seek better answers in the performance improvement, risk minimization and value creation journey. WWW.SIMMETHOD.COM 10/19/2013 19
  20. 20. SIMMETHOD’s Disclaimer • Sometimes, the value of a metric in itself does not provide the greatest of insights, but valuable actionable knowledge is gained from its ability to provide a trend or a common comparison yardstick with other Businesses across a range of industries. 10/19/2013 WWW.SIMMETHOD.COM 20
  21. 21. SIMMETHOD’s Disclaimer • This report is for informational purpose only and SIMMETHOD shall not be liable for the contents of the report or risk/opportunities alerts or for any damage incurred or alleged to be incurred to any of the Businesses included in the Reports as a result of its content WWW.SIMMETHOD.COM 10/19/2013 21
  22. 22. SIMMETHOD League Table 2013 Business services, Technology, Software, Social Media, HR Best-In-Class Top 25% NHN, Visa, Apple, Mastercard, Checkpoint, Baidu, Infosys, Netease, Google, Yahoo, Cognizant, Priceline, Tata, Cielo, Intuit, AOL, Paychex, Wipro, VMware Best-In-Class Top 50% Aggreko, Accenture, Experian, Dassault, HCL, Moody’s, Oracle, Citrix, LinkedIn, Microsoft, Amadeus, SAP, H&R Block, DKSH, IBM, Salesforce, Amazon, Ebay, Teradata 10/19/2013 www.simmethod.com 22
  23. 23. SIMMETHOD League Table 2013 Business services, Technology, Software, Social Media, HR Mid Range Score Adobe, Brambles, Thomas Cook, Verisk Analytics, EMC, Automatic Data, Facebook, Honeywell, Randstad, Compal, HP, Western Union, Quanta, Alliance, United Technology, Innolux Low Range Score CA, Fiserv, Sodexco, Tui, Netapp, Manpower, Dell, Computer Science, Fidelity National, Adecco, Symantec, Capgemini, Atos, Expedia, American Express 10/19/2013 www.simmethod.com 23
  24. 24. SIMMETHOD™ Industry and Business Trends C-Level View • Are you mistaking any positive growth for real competitive advantage? • Your rate of improvement against the SIMMETHOD Best-In-Class determines your future risk and performance 10/19/2013 WWW.SIMMETHOD.COM 24
  25. 25. SIMMETHOD’s Case Studies: Business Trends Across the Major C-Level Indices – 2012 to 2013 In the following Case Study, the gaps between the 2012 and the 2013 graphs show the areas of the Business where competitive advantage is being gained or lost in relation to peers and the SIMMETHOD Best-In-Class 10/19/2013 WWW.SIMMETHOD.COM 25
  26. 26. SIMMETHOD’s C-Level Indices Business Trends 2012-2013 Google and the Best-In-Class 40 35 30 Google is outperforming the Best-In-Class on every C-Level Index 25 20 Google 2012 Google 2013 15 10 5 0 SIMMETHOD SIMMETHOD Value SIMMETHOD SIMMETHOD Management Creation Index Minimum Company Strategy/ Execution Controllable Business Model Performance Resources index index Predictive index 10/19/2013 WWW.SIMMETHOD.COM Average 2013 BestIn-Class 26
  27. 27. SIMMETHOD’s Business Trends Across the Major Indices – 2012 to 2013 40 35 30 25 20 Areas where competitive advantage against peers and the Best-In-Class are being gained or lost Google 2012 15 10 Google 2013 5 0 -5 10/19/2013 WWW.SIMMETHOD.COM 27
  28. 28. SIMMETHOD’s Case Studies Competitive Intelligence C-Level View SIMMETHOD’s Case Studies: Business Competitive Intelligence 10/19/2013 WWW.SIMMETHOD.COM 28
  29. 29. SIMMETHOD Competitive Intelligence In a market where industry-barriers have collapsed and new competitors can come from any industry, how do you measure and predict your future risk and performance and fend-off current and future competitors? 10/19/2013 WWW.SIMMETHOD.COM 29
  30. 30. SIMMETHOD Competitive Intelligence SIMMETHOD’s Strategy/Execution Performance Predictive Indices: • Rate your management’s ability to strategize and execute against your peers and the BestIn-Class in multiple industries, • Show the strengths and weaknesses of your Business in relation to your peers, current and potential future competitors and • Are a predictive indication of future threats/opportunities from within and outside your industry. 10/19/2013 WWW.SIMMETHOD.COM 30
  31. 31. SIMMETHOD Competitive Intelligence • In a constantly fluctuating Market and unlike static ratios that do not capture the dynamic relationships between Businesses and Value Chains, SIMMETHOD™ industry-agnostic composite indices measure the interactive relationships (competitive advantage) between Businesses and Value Chains across every Business Sector and provide early warning alerts of future threats and opportunities. 10/19/2013 WWW.SIMMETHOD.COM 31
  32. 32. SIMMETHOD Competitive Intelligence 2013 50 The SIMMETHOD algorithm and industry agnostic indices rate your management decisions and competitive advantage in relation to your peers and the Best-In-Class 40 SIMMETHOD Management Controllable Resources index SIMMETHOD Value Creation Index 30 20 SIMMETHOD Minimum Company Business Model index 10 0 Apple Google Microsoft Amazon Average 2013 Best-In-Class SIMMETHOD Strategy/ Execution Performance Predictive index -10 10/19/2013 WWW.SIMMETHOD.COM 32
  33. 33. SIMMETHOD Competitive Intelligence 2013 50 40 30 20 10 Google’s strength in the Management Controllable Resources Index shows effective resource management and a strong ability to convert resources into Best-In-Class performance Apple Google 0 Microsoft -10 Amazon 10/19/2013 WWW.SIMMETHOD.COM 33
  34. 34. SIMMETHOD™ Industry and Business Trends SIMMETHOD Case Studies Industry and Business Trends HR Contribution to Business Value in Relation to your Peers and the Best-In-Class 10/19/2013 WWW.SIMMETHOD.COM 34
  35. 35. SIMMETHOD™ Industry and Business Trends HR contribution to Business Value 2012 to 2013 40 Although HR contribution to Business Value has decreased at a faster rate than the Best-In-Class, Google’s indices are above Best-In-Class average showing continued strength 35 30 25 2012 20 15 10 2013 5 0 Google Strategy /Execution Performance Predictive index 10/19/2013 B-I-C Strategy /Execution Performance predictive Index Google HR Index WWW.SIMMETHOD.COM B-I-C HR Index 35
  36. 36. SIMMETHOD Competitive Intelligence HR View 2013 Google Case Study: Competitive Intelligence (With Updates Throughout 2013) 10/19/2013 WWW.SIMMETHOD.COM 36
  37. 37. SIMMETHOD Competitive Intelligence HR View 2013 45 40 35 Google’s above B-I-C HR Index is a strong contributor to Google’s above B-I-C Strategy/Execution Performance Predictive Index SIMMETHOD HR Index 30 25 20 SIMMETHOD Strategy /Execution Performance Predictive Index 15 10 5 0 Google 10/19/2013 Amazon Apple WWW.SIMMETHOD.COM 2013 B-I-C 37
  38. 38. SIMMETHOD™ Industry and Business Trends SIMMETHOD Case Studies: Industry and Business Trends Sales and Marketing Contribution to Business Value in Relation to your Peers and the Best-In-Class 10/19/2013 WWW.SIMMETHOD.COM 38
  39. 39. SIMMETHOD™ Industry and Business Trends Sales and Marketing contribution to Business Value 2012 to 2013 40 Google’s decrease in Sales and Strategy/Execution Performance Predictive indices are in line with the Best-In-Class and their scores are well above B-I-C average 35 30 25 2012 20 15 10 2013 5 0 Google Strategy B-I-C Strategy /Execution /Execution Performance Performance Predictive index predictive Index 10/19/2013 Google Sales Index WWW.SIMMETHOD.COM B-I-C Sales Index 39
  40. 40. SIMMETHOD Competitive Intelligence Sales and Marketing View 2013 Google Case Study Competitive Intelligence (With Updates Throughout 2013) 10/19/2013 WWW.SIMMETHOD.COM 40
  41. 41. SIMMETHOD Competitive Intelligence Sales and Marketing View 45 40 35 The 3 companies outperform the B-I-C Sales Index average but their sales create totally different Business value and competitive advantage SIMMETHOD Sales Index 30 25 20 SIMMETHOD Strategy /Execution Performance Predictive Index 15 10 5 0 Google 10/19/2013 Amazon Apple WWW.SIMMETHOD.COM 2013 B-I-C 41
  42. 42. SIMMETHOD™ Risk and Opportunities Alerts • The SIMMETHOD algorithm reviews 1000’s of Businesses and stockholders decisions across Business Sectors and builds Industry-Agnostic indices in order to identify, measure, correlate and predict your strengths, weaknesses, risks and opportunities against your current and potential future competitors from inside or outside your industry. 10/19/2013 WWW.SIMMETHOD.COM 42
  43. 43. SIMMETHOD™ Risk and Opportunities Alerts The SIMMETHOD algorithm selects the Best-In-Class performers in Technology, Software, Social Media, HR and Business Services and produces Risk/Opportunities Alerts geared to • C-Level, • HR, • Finance, • Sales and Marketing Executives and • Investors showing trends, risk and Best-In-Class profiles and competitive intelligence in graphical and metrics form and risk/opportunities alerts throughout 2013. 10/19/2013 WWW.SIMMETHOD.COM 43
  44. 44. SIMMETHOD™ Risk and Opportunities Alerts • SIMMETHOD receives over 100,000 Business readers per year and has been Hot on LinkedIn, Twitter and Facebook 40 times. 10/19/2013 WWW.SIMMETHOD.COM 44
  45. 45. Best-In-Class Profiles and Risk/Opportunity C-Suite Alerts • “SIMMETHOD added real dollars to our bottom line”. Edmund Khalaf, CFO and VP, APAC Randstad. • “SIMMETHOD is a brilliant way to assess performance without politics, opinions and interpretations ‘about how are we doing' - This a truly powerful methodology that is needed in the marketplace”. Stephen Maloney, Business Intelligence Sales Manager, Oracle. 10/19/2013 WWW.SIMMETHOD.COM 45
  46. 46. Jorge Oscar Tabacman jtabacman@gmail.com Twitter ID: SIMMETHOD SIMMETHOD™ A New Way to Measure and Predict the Risk and Performance of Your Business and Alert You of New Threats and Opportunities 10/19/2013 WWW.SIMMETHOD.COM 46

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