Running Uphill on PurposeKeeping Pace with the Changing User Demands of the Information Age Jennifer Sutcliffe firstname.lastname@example.orgPresentation for Virtual Services/Systems Librarian Kennesaw State University Sturgis Library
Hills are a game changer. In Running In TechnologyA runner can be doing well, but When changes in technology then along comes a hill. occur, they require libraries to rethink their strategies.Some runners can speed through hills, some keep their Librarians must constantly be pace, and others fall behind. running to keep pace or speed ahead with user demands forEnergy level and training technology. determine which of these scenarios results. Budget and preparation determine how well libraries adapt.(Armstrong, 2011)
Seeking “hills” on purpose…Will make libraries better.
Association of College and Research Libraries 2012 Top Trends in Academic Libraries http://crln.acrl.org/content/73/6/311.full
Information Technology “Technology continues to drive much of the futuristic thinking in libraries.” (ACRL Research Planning and Review Committee, 2012, “Information technology,” para. 1)Libraries are challenged to fulfill “people’s desire forinformation and access to social media and networksanytime/anywhere” (ACRL Research Planning and ReviewCommittee, 2012, “Information technology,” para. 1)
“Social media provides another vein inSocial Media which to market new library products or initiatives.” (Burkhardt, 2010, para. 2)
Marketing the Sturgis Library Using Social Media Services Resources• Events (book sale) • LibGuides• Info about instruction • Featured databases sessions • Featured books• Solicit feedback • Links to other online• Changes in library resources technology
Mobile Devices “Mobile devices are changing the way information is delivered and accessed.” (ACRL Research Planning and Review Committee, 2012, “Mobile environments,” para. 1)“More than two-third of [students who own mobile devices]use the devices for academic purposes” (ACRL ResearchPlanning and Review Committee, 2012, “Mobileenvironments,” para. 1)
MobileApps/Sites @•PubMed for Handhelds•WorldCat Local•RefMobile (RefWorks)• EBSCO Databases• Lexis Nexis Academic• Library mobile site (Kennesaw State University Sturgis Library, 2012)
MobileApps/Sites Face-to- face Library Online website iPads Other marketing Student devices
Targeted Apps – self-guided walking tour of theschools campus. Uses images from university archives. Allows people to experience the value of thecollection. – Running cameras placed strategically inareas where students might want to monitor them forcrowds. Study spaces. Library coffee shop.
Targeted Apps @ ?• List study and computer use locationsthat are currently open (library, studentcenter).• Webcams that show occupancy of studyrooms in Owl Space and 3rd floor.• Study room reservation mobile site orapp that students can go to directly and iseasy to view on smaller screens.
Convenience “Convenience affects all aspects of information seeking – the selection, accessibility, and use of resources.” (ACRL Research Planning and Review Committee, 2012, “User behaviors and expectations,” para. 1)Libraries are “competing for user attention,” “hard to use,” “thelast resort,” and “inconvenient.” (ACRL Research Planningand Review Committee, 2012, “User behaviors andexpectations,” para. 1)
Current library patrons have littleConvenience patience for complex searching. (Swanson & Green, 2011).Search boxes should be given “priority placement” on thewebsite (Swanson & Green, 2011, p. 223)Develop search toolbars so students can search the sitedirectly in their Web browsers
Web Design Best Practices• No library jargon• A help link on every page• Main content gets the most space• Minimal use of graphics• Organize information in various ways(Jasek, 2004)
ReferencesACRL Research Planning and Review Committee. (2012). 2012 top trends inacademic libraries: A review of the trends and issues affecting academic libraries inhigher education. American Library Association. Retrieved from:http://crln.acrl.org/content/73/6/311.fullArmstrong, Kristin. (2011). Mile markers: The 26.2 most important reasons whywomen run. Emmaus, PA: Rodale Books.Burkhardt, A. (2010). Social media: A guide for college and university libraries.College & Research Libraries News, 71(2), 10-24. Retrieved from:http://crln.acrl.org/content/71/1/10.shortGaha, U., & Hall, S. (2012, October). Sustainable use of social media and electronicresources in libraries. [PowerPoint slides]. Slides presented at the Georgia Council ofMedia Organizations conference, Macon, GA.George, C. A. (2008). Designing the website – participatory design. User-centeredlibrary websites: Usability evaluation methods (pp. 97-108). Oxford: ChandosPublishing. Retrieved from:http://works.bepress.com/cgi/viewcontent.cgi?article=1009&context=carole_george
References, cont.Jasek, C. (2004). How to design library Web sites to maximize usability.[Pamphlet]. San Diego, CA: Elsevier. Retrieved from:http://www.elsevier.com/framework_librarians/LibraryConnect/lcpamphlet5.pdfKennesaw State University Sturgis Library. (2012). Mobile & software. Retrievedfrom: http://kennesaw.edu/library/services/widgetsAppsSoftware.html#Sierra, T. (2010). Opportunities for mobile-enhanced library services andcollections. [PowerPoint slides]. Retrieved from SlideShare website:http://www.slideshare.net/tsierra/opportunities-for-mobile-enhanced-library-services-and-collections#btnNextSwanson, T. A., & Green, J. (2011). Why we are not Google: Lessons from alibrary Web site usability study. The Journal of Academic Librarianship, 37(3), 222-229. Retrieved from: https://www.evernote.com/shard/s7/sh/450c865e-83ad-40bb-9f4e-4f0e8d187872/9056a4a4877a8647823d1de9a2c402ac/res/f0431bd8-c160-432f-9f02-c749a3b9cb15/sdarticle.pdf