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15 Ways To Market Your Book Nt

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15 Ways To Market Your Book Nt

  1. 1. August 20, 2011<br />15 Ways To Market Your Book<br />
  2. 2. Marketing Strategies<br />Who is your target audience? <br />What channels would be the best to reach them?<br />What will consumers gain from reading your writing?<br />What differentiates your book from others in the same genre?<br />
  3. 3. Websites and Blogs<br />ONE) Have your own author or book website & blog<br />
  4. 4. Marketing Tactics Social Media<br />TWO) Use facebook to market your book<br />Share your book with friends<br />Have personal profile, also create a fan page<br />Schedule an event/book signing – use fb to invite your friends and encourage them to invite theirs <br />Test using facebook ads – inexpensive and targeted<br /> <br />
  5. 5. Marketing Tactics Social Media<br />THREE) Utilize Twitter<br />Send out information on events (lectures/book signings)<br />Link to reviews of your book<br />Post 30 tips in 30 days to generate interest in your book<br />FOUR) Use LinkedIn to gain connections and help with word of mouth on your writing and work activities <br />Participate in discussions on your area of expertise/subject matter. <br />Provide a link to your book.<br />FIVE) If the subject is educational, use SlideShare to get name recognition on the subject matter <br /> <br />
  6. 6. Marketing Tactics Social Media<br />SIX) Place book excerpts on Scribd.<br />
  7. 7. Marketing Tactics Public Relations<br />SEVEN) Contact your local newspaper and radio station for publicity<br /> <br />EIGHT) What events can you tie into? <br />NINE) Utilize blogs (other people’s)<br />Send your book to appropriate bloggers for their review (note transparency)<br />Research blogs relevant to your audience and begin to comment on those blog sites<br />
  8. 8. Marketing Tactics Word of Mouth<br />TEN) Give a reading of your work <br />At no charge<br />Bring copies of your book to sell<br />Bookstores, colleges, coffee houses, museums, places of worship, YMCA, Senior Center<br />ELEVEN) Are you an Expert?<br />Arrange a lecture<br />College or university<br />Writers convention<br />Conference related to area of expertise<br />Segment on radio<br />Get video clips of lecture to use in marketing<br />
  9. 9. Marketing Tactics Public Relations<br />Register as an expert resource with ProfNet<br />https://profnet.prnewswire.com/CommunicationProfessional.aspx<br />Sign up on HARO to be a source<br />http://www.helpareporter.com/<br />
  10. 10. Marketing Tactics Direct<br />TWELVE) Utilize direct mail to promote your book <br /> <br />THIRTEEN) Utilize email <br /> Communicate to friends and target prospects who would enjoy your book (gardeners, cat lovers . . . )<br />FOURTEEN) Bookmarks<br />create a bookmark that readers will want to hang onto with an inspirational quotation or list of handy tips and distribute at networking events<br />
  11. 11. Using Video<br />FIFTEEN) Create a book trailer.<br />Some are clips of authors talking about their books or mimic a movie trailer.<br />Some authors hire actors to act out scenes in their book. An economical DIY alternative is using Windows Movie Maker to put together stills or video recordings.<br />Most book trailers are 1-2 minutes long.<br /> <br />
  12. 12. Using Video<br />Book trailer examples<br /> Similar to a movie preview http://youtu.be/jcSZUGaUKuw<br />Simple preview of book http://youtu.be/gntAKRXfFeo<br />Author telling about their book http://youtu.be/57WDTZpb6lE<br />Upload your book trailer to YouTube, Google Video, Yahoo Video, facebook, your website and blog; also can be used in email.<br />
  13. 13. Questions?<br />
  14. 14. Thank You!<br />Jill Stilwell<br />Strategic America<br />6600 Westown Parkway<br />West Des Moines, IA 50266<br />515-453-2090 office<br />515-979-1609 cell<br />

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