The document discusses challenges with traditional and dynamic content delivery and solutions using XML standards and a native XML database. It provides examples of using XQuery, XSLT, XForms, XProc and other XML standards to dynamically assemble and deliver personalized content at scale from an XML repository. It also presents two case studies of companies that implemented such standards-based dynamic XML content delivery solutions.

1. Building a Scalable XML-based Dynamic Delivery Architecture: Standards and Best Practices Web Content Chicago 2009 Jerry Silver Lead Product Marketing Manager EMC Documentum

6. Dynamic Content Assembly Components < Service Task> < Task Description > Engine Replacement < / Task Description > < Task> To remove the faulty engine from the vehicle first remove fixing bolts from main assembly and disconnect blue cable...and lift the engine out of the casing. < / Task > < Warning > Ensure that all electrical power is turned off before starting< / Warning > < / Service Task > XML Repository Dynamic Delivery Application Response

9. Why an XML Database? Maintains document fidelity Loses document fidelity Easy to change schema Difficult to change schema Minimizes redundancy, decreases storage costs Redundant data increases storage costs Suitable for any content – structured or unstructured Unsuitable for unstructured content Excellent performance on hierarchical data Poor performance for hierarchical data Load and immediately query any XML content Extensive up-front design effort XML Database RDBMS

12. XQuery Example Constructor XPath expression

15. Demonstration: Visual Programming with XProc Watch for free download of XProc Designer mid-July 2009 on Developer.EMC.com/XMLTech

17. XForms Example

18. Dynamic Form Generation Application Server (XProc) User Profile XML Instance Personalized Form XQuery XQuery Update

20. S1000D Process Data Module Data Modules Repository Process Data Module dm-if dm-node (refdm) dm-node (dialog) dm-node-alt dm-node (step1) dm-node (step1) dm-node (step1) DM DM DM DM DM DM

21. Process Data Module Execution Data Modules Repository Process Data Module dm-if dm-node (refdm) dm-node (dialog) dm-node-alt dm-node (step1) dm-node (step1) dm-node (step1) DM DM DM DM DM DM Logic Engine / User Interface OK Cancel Tire pressure (PSI) 45 Bicycle checkout

24. A Travel Example XML Database Hotel x Hotel y Trail A Attraction 1 Review A Attraction 2 Attraction 3 Review B Review C International travel guides XQuery: “ Select all content for my trip” Select country, region, hotel standard, and cultural interests Trail A Attraction 1 Review A Attraction 3 Effectivity: Short description Target delivery device is a PDA, so filter short-form description Trail A Attraction 1 Review A Attraction 3 Transform Format content to fit constraints of PDA screen Trail A Attraction 1 Review A Attraction 3 Trail A Attraction 1 Review A Attraction 3

25. User Supplied Information: Example XML fragment <rating> <page>index.html</page> <rate>3</rate> </rating> Rate this page Response Average Rating 2.56 Response Service Only for registered users Response Filter Store Calculate average Post-processor