The Past, Present, and Future Within the 3rd Wave of Mobile Location

1. The Past, Present, and Future Within
The 3rd Wave of Mobile Location

2. 2©2014 Pitney Bowes.
Technology & Markets

3. 3
Sources: Gartner, Apple, Google, Enders Analysis
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
©2014 Pitney Bowes.
PC | Smartphone Unit Shipments

4. 4
Waves of Mobile Location
 911/112, Locators
 Operator Distribution & Billing
 1st Mobile Location XML APIs
 Web Browser, WAP, SMS
 Dots on Maps
 MRM Locators & Navigation
 Flexible Distribution & Billing
 1st Mobile Location Device APIs
 BREW, JavaME, Symbian
 Maps & Navigation
 Location in Every App & Service
 App Store Distribution & Billing
 Mapping & Navigation as-Features
 HTML5 and OS Location APIs
 Location Enrichment & Analytics
Mobile Location – 3 Waves So Far…
©2014 Pitney Bowes.

5. 5
Growth Application Areas & Segments
CAGR
High Growth
Mobile Local Search 160.97%
Mobile Proximity Payments & Messaging 136.72%
Mobile Marketing (Messaging) 32.13%
Mobile Commerce 31.20%
Moderate Growth
MRM/Fleet Management/Telematics 25.10%
M2M (Industrial, Infrastructure) 15.63%
Low Growth
Connected Car 9.48%
Sources: ABI Research, Apple, Enders Analysis, Forrester, Gartner, Google, GSMA, Infonetics, Microsoft, Portio Research, Strategy Analytics
Automotive
Automation
13%
Mobile
Workforce
Automation
12%
Industrial &
Infrastructure
Automation
17%
Mobile
Marketing
Automation
58%
©2014 Pitney Bowes.

6. 6
Finding Places
Pay-For Maps & Navigation
Global Revenue Peaked in
2010, Now in Decline
…Finding Places
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
©2014 Pitney Bowes.
Sources: Strategy Analytics

7. 7
Finding PeopleFinding People…
Pay-For Locator Global
Revenue Peaked in 2013,
Now in Decline
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
©2014 Pitney Bowes.
Sources: Strategy Analytics

8. 8©2014 Pitney Bowes.
…Features of Larger Applications

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o Finding Places and People
Applications & Services are Now
Free-to-End-User Features of
Mobile Platforms
o Location + Time + Connectivity (i.e.,
Mobility) is Built Into Every New
Digital Product & Service
o A Global Network of Mobility
Sensors Producing Massive
Amounts of Spatiotemporal Data
The 3rd Wave
©2014 Pitney Bowes.

10. 10
“These waves of technology, you can see them way before they
happen, and you just have to choose wisely which ones you’re
going to surf.” -Steve Jobs
©2014 Pitney Bowes.

11. 11©2014 Pitney Bowes.
Contexts &
Possibilities
PRESENT
Behaviors &
Actuals
PAST
Predictions &
Potentials
FUTURE

12. 12
Trigger Processes and/or
Actions When Approaching a
Place, or Entering (and
Exiting) an Area…
Welcome to
the Area!
Come on In!
Hope You
Enjoyed
Your Visit!
Come Back
Soon!
©2014 Pitney Bowes.

13. 13
Past
Actuals &
Behaviors
Future
Predictions &
Potentials
©2014 Pitney Bowes.
Predictions & Potentials
Based on Past Actuals &
Behaviors

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...Understand the Past
©2014 Pitney Bowes.
Where Users Go, and When they go There
…Where People Go. When They Go There

15. 15
Patterns Emerge Over Time…
©2014 Pitney Bowes.
…Interests, Intent, and Lifestyle
Patterns Emerge Over Time

16. 16
Place, Interests, and Actions Becomes Known…
Arapahoe Basin
©2014 Pitney Bowes.
…Actuals Become Known,
Feeding Predictions

17. 17©2014 Pitney Bowes.
White, 30 Yr Old, Middle Class Single Male. Rents a Two Bedroom
Townhome in a Urban Professional neighborhood in Boulder, CO.
Uses Public transportation and spends Lunch Hours at the Gym.
Frequents Nightlife Hotspots on Wednesdays. Enjoys Ethnic Foods
and Likes Craftbeer. Visits Mountains on Weekends. Air Travel
20% of the Time. Outdoor, Active Lifestyle Pursuits & Interests.

18. 18©2014 Pitney Bowes.
Over 40 GIS/location intelligence sessions and
workshops
• Hands-on tech labs
• Real-world customer results
• Product deep-dives
• Trends and best practices
• Industry keynotes
Register: www.mapinfouserconference.com
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