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Gone Viral - the Growth of Social Media in Public Health

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Presented at 2012 Massachusetts Adult Immunization Conference. The conversion from Mac to PC messed with the images a bit, but mostly still intact.

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Gone Viral - the Growth of Social Media in Public Health

  1. 1. + Gone viral –The growth ofsocial media in public health Jodi Sperber, MSW, MPH May 22, 2012
  2. 2. + Good news! You don’t have to know everything. (we don’t.) You don’t need to be an expert. You just have to be curious.
  3. 3. + Stand up if…
  4. 4. 34%of internet users, or 25% ofadults, have read someoneelse’s commentary orexperience about health ormedical issues online.   The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
  5. 5. 80%of internet users havelooked online healthinformation.  This translates to 59% of all adults. The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
  6. 6. Pew Internet & American Life Report, “Social Media and Young Adults.” Feb 3, 2010.http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1.aspx?view=all
  7. 7. + What is different about social media?One Many Many Many
  8. 8. + Why is this important? Dramatic shift in how information is shared Barriers to participation greatly reduced Anyone has the chance to be heard With free tools and expanding platforms, creativity beats $$
  9. 9. + Basic Principles  Participation  Openness  Conversation  Community  Connectedness Adapted from http://is.gd/cWWZ9
  10. 10. +“Communications tools dontget socially interesting until they get technologically boring” – Clay Shirky
  11. 11. These tools are still maturing Photo credit: Mike Epp via Creative Commons License. http://bit.ly/KilOx7
  12. 12. If social media tools were kids…
  13. 13. + Twitter would be 5 (but turning 6 soon) Photo credit: http://bit.ly/IUIa6m
  14. 14. + YouTube would be 7
  15. 15. + Facebook would be 8 Photo credit:http://bit.ly/ITKfQ4
  16. 16. +
  17. 17. Social Mediais+ gift.
  18. 18. + Connect. Create. Collaborate. Engage. Listen.
  19. 19. +
  20. 20. + To learn
  21. 21. + To connect
  22. 22. + To listen
  23. 23. + To prepare & respond
  24. 24. + To collaborate
  25. 25. To engage
  26. 26. + To host a conversation
  27. 27. + To be a source of information
  28. 28. + To share information Source: http://ahier.blogspot.com/2009/10/social-media-flu-fighters.html
  29. 29. To beinspired. +
  30. 30. + 200 Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  31. 31. + Developing a social media strategy
  32. 32. + People Objectives Strategy Technology * ©2007 Forrester Research, Inc. All rights reserved.
  33. 33. One size fitsall doesn’t fitmost people
  34. 34. + PEOPLE Who are you trying to reach?
  35. 35. + OBJECTIVES What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
  36. 36. + STRATEGY How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity)
  37. 37. + TECHNOLOGY What is an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide)
  38. 38. + evaluate Evaluate  Image of keyboard with up or down thumb (need to find!)
  39. 39. + What’s your next social media step?

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