Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Social Web: An Implementer's Guide (Google I/O 2009)


Published on

The Web is going social and the Social Web is going open--come and learn the latest ways to build your website into this social ecosystem. Reduce sign-up friction with OpenID and OAuth hybrid onboarding. Use Portable Contacts to tap your users' social graph without scraping. Let them promote your site across the web with Activity Streams. Get the big picture and see hands-on examples integrated with Google, Yahoo, MySpace, Plaxo, and more.

Published in: News & Politics, Technology

The Social Web: An Implementer's Guide (Google I/O 2009)

  1. 1. The Social Web: An Implementer's Guide Google I/O 2009 27 May 2009 Google Moderator: http://
  2. 2. Last year at Google I/O…
  3. 6. Later that year…
  4. 8. So, where are we now?
  5. 10. OpenID adoption continues to grow…
  6. 11. Too many OAuth APIs to count…
  7. 12. Tons of feeds, including mainstream sites
  8. 13. OpenSocial has seen widespread adoption
  9. 14. In other words…
  10. 15. It’s now clear.
  11. 16. The Web is going social… …and the Social Web is going open.
  12. 17. And that means… Now you can: <ul><li>Streamline your sign-up flow </li></ul><ul><li>Put an end to “re-friend madness” </li></ul><ul><li>Kill the “password anti-pattern” </li></ul><ul><li>Ride the “virtuous cycle of social discovery” </li></ul>
  13. 18. Let’s see it in action…
  14. 19. Let’s see it in action… Demo: “2-Click Sign-up” Google  Plaxo
  15. 20. 2-Click Sign-up: How does it work? <ul><li>Invitation sent to address </li></ul><ul><ul><li>User is likely to have Google profile / contact list </li></ul></ul><ul><ul><li>Gmail user is already signed in when responding </li></ul></ul><ul><li>OpenID + OAuth “hybrid” login to Plaxo </li></ul><ul><ul><li>Also requests name, email, etc. via AX </li></ul></ul><ul><ul><li>Response includes profile data and OAuth token </li></ul></ul><ul><li>Portable Contacts to find connections </li></ul><ul><ul><li>Using OAuth token; matching via e-mail address </li></ul></ul>
  16. 21. 2-Click Sign-up: How well does it work? <ul><li>Users prefer “Sign in with Google Account” more than sign-up from scratch </li></ul><ul><li>Of users sent off to Google, 92% return! </li></ul><ul><li>Returning users import and connect more </li></ul><ul><li>Hybrid users visit Plaxo more often (no lost passwords) </li></ul><ul><li> Now being used with 100% of gmail users </li></ul>
  17. 22. 2-Click Sign-up: Everyone’s invited <ul><li>All built on open standards  Works “out of the box” with MySpace  No need for prior bizdev arrangements </li></ul><ul><li>Now also being used by FriendFeed </li></ul>
  18. 23. …and, as of last week, by Facebook too!
  19. 24. Let’s see it in action… Demo: “2-Click Sign-up” MySpaceID
  20. 25.
  21. 26. Let’s see it in action… Demo: Ending “Re-friend Madness” with Facebook Connect
  22. 28. Ending “re-friend madness”: How does it work? <ul><li>Store identity mapping (FB ID  Plaxo ID) </li></ul><ul><ul><li>Established each time a user connects accounts </li></ul></ul><ul><li>Access FB user’s friends list (FB IDs) </li></ul><ul><ul><li>Find subset that are mapped to Plaxo IDs </li></ul></ul><ul><li>Establish connection for friends on Plaxo </li></ul><ul><ul><li>Keep connections up-to-date in the background </li></ul></ul><ul><ul><li>Users can opt to keep their graphs separate </li></ul></ul><ul><li>Show FB users’ content in Plaxo stream </li></ul><ul><ul><li>Still protected by social graph & permissions </li></ul></ul>
  23. 29. Let’s see it in action… Demo: Killing the “password anti-pattern”
  24. 30. http:// /friends/search
  25. 31.
  26. 32. Source: Sean Sullivan
  27. 33. Source: Sean Sullivan
  28. 34. Source: Sean Sullivan
  29. 35. Let’s see it in action… Demo: Sharing activity streams FriendConnect  Plaxo
  30. 37. What about Facebook?
  31. 39. So, in conclusion…
  32. 40. The Web is going social… …and the Social Web is going open.
  33. 41. The Web is now social… …and the Social Web is now open.
  34. 42. Time to get involved! <ul><li>Open your site to users’ existing accounts </li></ul><ul><li>Provide them a socially-tailored experience </li></ul><ul><li>Let them share activity out into other sites </li></ul>Ride the virtuous cycle!
  35. 43.