The Web is going social and the Social Web is going open--come and learn the latest ways to build your website into this social ecosystem. Reduce sign-up friction with OpenID and OAuth hybrid onboarding. Use Portable Contacts to tap your users' social graph without scraping. Let them promote your site across the web with Activity Streams. Get the big picture and see hands-on examples integrated with Google, Yahoo, MySpace, Plaxo, and more.