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H1 Prospection — English

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Identify quickly the decisions makers

Identify the customer’s needs

Maintain contact with the qualified prospects

Inform the decision makers

Present your offer

Know your short term projects

Published in: Business, Career
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H1 Prospection — English

  1. 1. B2B marketing firm specialized in business development HYPERCUBE INC PRESENTATION H1 - PROSPECTION
  2. 2. « … U.S. corporations now lose half their customers in five years …» Frederick Reichheld Bain & Company Auteur de « The Loyalty Effect » B2B marketing firm specialized in business development
  3. 3. « … Competition is Fiercer than ever… » Christopher Thompson [email_address] B2B marketing firm specialized in business development
  4. 4. Objectives of the meeting <ul><li>Why Outbound Sales Calls ? </li></ul><ul><li>What Results ? </li></ul><ul><li>About Hypercube </li></ul><ul><li>Hypercube’s Solutions </li></ul><ul><li>The Benefits of these Solutions </li></ul><ul><li>The Next Step </li></ul>B2B marketing firm specialized in business development
  5. 5. Why do Outbound Sales Calls? B2B marketing firm specialized in business development <ul><ul><ul><ul><li>Too much time wasted in client search ? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not enough time invested in closing sales ? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A sales representative costs a lot? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Not enough revenues quickly ? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Shorter sales cycle? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Continuous sales pipeline? </li></ul></ul></ul></ul>
  6. 6. Why do Outbound Sales Calls? B2B marketing firm specialized in business development <ul><li>The most efficient method in direct marketing </li></ul><ul><ul><ul><li>- especially when combined with a mailing </li></ul></ul></ul><ul><li>PUSH strategy </li></ul><ul><li>Under your control </li></ul><ul><li>Outbound Sales Calls are less expensive than sales in person and permits you to better identify your customers than advertising! </li></ul>
  7. 7. What are the Results of Outbound Sales Calls? B2B marketing firm specialized in business development <ul><ul><ul><ul><li>Identify quickly the decisions makers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identify the customer’s needs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Maintain contact with the qualified prospects </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Inform the decision makers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Present your offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Know your short term projects </li></ul></ul></ul></ul>
  8. 8. The Challenges of B2B Marketing differ from B2C Marketing <ul><li>Reduces client risk </li></ul><ul><li>Transfers a lot of information , often more technical </li></ul><ul><li>To know the «  language / vocabulary  » of the industry </li></ul>B2B marketing firm specialized in business development
  9. 9. Hypercube ’ s solutions H1 Program – Prospection H2 Program – Loyalty H3 Program – Marketing Tools H4 Program – Online Marketing B2B marketing firm specialized in business development
  10. 10. H1 Program– Prospection <ul><li>Have directly a meeting with a decision maker having a short term projet ( RED ) </li></ul><ul><li>Meet a person truly interested by the company having a short term project ( YELLOW ) </li></ul><ul><li>Delegate the companies that want to receive only the basic documentation for the moment ( GREEN ) </li></ul><ul><li>Put on the side the companies that have no real opportunity we can work with ( BLACK ) </li></ul>B2B marketing firm specialized in business development
  11. 11. Our Proposition <ul><li>The success of a campaign depends mainly on the following factors  : </li></ul><ul><ul><ul><ul><li>A precise objective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A clear target </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A good quality list </li></ul></ul></ul></ul><ul><ul><ul><ul><li>An attractive and competitive offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Trained and experienced agents </li></ul></ul></ul></ul><ul><ul><ul><ul><li>An adapted scenario </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Documentation related to the campaign </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A well-developped and tested script </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A constant execution </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A good follow-up to support the results of </li></ul></ul></ul></ul><ul><ul><ul><ul><li>the campaign </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  12. 12. The BENEFITS of a well-developped program: Hypercube cleans-up for you. <ul><li>You now visit only the REDS (your representatives) </li></ul><ul><li>Plan for the YELLOWS (pipeline) </li></ul><ul><li>Hypercube manages the GREENS (no time wasted) </li></ul><ul><li>Hypercube puts on the side the BLACKS (no time wasted) </li></ul>B2B marketing firm specialized in business development
  13. 13. H1 Program – Prospection B2B marketing firm specialized in business development
  14. 14. CONCLUSION B2B marketing firm specialized in business development
  15. 15. About Hypercube Founded in 2009 Profitable in its first year Office in a prestigious building in Saint-Lambert B2B marketing firm specialized in business development Specialised in Business Development Strategy Our core competencies lie in customized programs for acquiring and developing new customers and existing customers. More than 50 cumulative years of experience in marketing and business development.

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