Third age learning

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  • Sethgodin.typepad,com Permission marketing. Just partnered with Amazon to publish books differently. Books as a medium of xchange not as a product.
  • Show Winelibrary Tv His twitter stream His new show and how he’s making a killing $3 at a time Real time search – how he taps into customer insight and pus himself center of the market
  • Third age learning

    1. 1. What my Social Media friends taught me about marketing. An idea session.
    2. 2. About Me <ul><li>Jess Sloss </li></ul><ul><li>CapU Marketing Grad. </li></ul><ul><li>Former Ski Area Manager </li></ul><ul><li>Digital Strategist for Talent Booking and Management Firm SL Feldman + Associates </li></ul><ul><li>[email_address] </li></ul>
    3. 3. I’ve got a confession <ul><li>I market to youngish people. </li></ul><ul><li>I’m an online strategy guy. </li></ul><ul><li>That’s my bag </li></ul>
    4. 4. I think you’ll see…. <ul><li>That the techniques used online all boil down to a person to person connection. </li></ul><ul><li>We don’t need computers or the internet to build an engaged community that participates in your organizations success. </li></ul>
    5. 5. <ul><li>Through the successes of brilliant marketers (who just happen to work online), let’s explore marketing at the person to person level. </li></ul>
    6. 6. What my Social Media friends taught me about marketing.
    7. 7. Seth Godin <ul><li>SethGodin.Typepad.com </li></ul>
    8. 8. What Seth Godin taught me about Permission <ul><li>Permission is valuable </li></ul><ul><ul><li>( Traditional Marketing vs Permission) </li></ul></ul><ul><li>You have to give something to receive something </li></ul><ul><li>Consistency leads to a long term asset – Permission as an asset </li></ul>
    9. 9. Do you ask for permission or are you constantly interrupting? Are you taking surveys, or a asking questions to your community? Do you offer value to your subscriber?
    10. 10. Gary Vay-Ner-Chuck <ul><li>http:// tv.winelibrary.com / </li></ul>
    11. 11. What Gary taught me about Online Value <ul><li>People follow Gary because he brings: </li></ul><ul><li>Personality (create + show) </li></ul><ul><li>Passion </li></ul><ul><li>Precise – He knows his audience (realtime) </li></ul><ul><li>You’ve got to hustle: It doesn’t happen overnight. </li></ul>
    12. 12. @PRsarahevans
    13. 13. What Sarah Evans taught me about Loud Voices. <ul><li>If facebook is so much bigger than twitter. TV is bigger still. Why do I care? </li></ul><ul><li>Loud voices. </li></ul><ul><li>Twitter users are 2.9x more likely to talk, share </li></ul>
    14. 14. Do you know loud voices? How do you identify them? Engage them? Think about local events, partnerships, use CRM Software .
    15. 15. Threadless <ul><li>http://www.threadless.com </li></ul>
    16. 16. What Threadless taught me about participation <ul><li>Your product often isn’t what you think it is. </li></ul><ul><li>T-shirt Manufacturer vs. Design Community. </li></ul><ul><li>Recognition is a bigger reward than money </li></ul><ul><li>Turning Business on it’s head is really profitable. (think how many t-shirt companies could have done this) </li></ul>
    17. 17. Are your customers encouraged to participate or co-create? What are you really selling? (Information? Experience? Community?)
    18. 18. Blue + Saddleback Leather Co. <ul><li>http://www.saddlebackleather.com/ </li></ul>
    19. 19. What Saddle Back leather company taught me about value. <ul><li>Stories are effective emotional triggers </li></ul><ul><ul><li>The Story of Blue (his dog) and his travels, not to mention the durability of his products. </li></ul></ul><ul><li>Let people get close to the product. </li></ul><ul><li>Testimonial Marketing </li></ul><ul><li>Price = Value </li></ul>
    20. 20. Are you using stories…? How or how might you? (Showcase students, instructors, promote partners, ask questions, educate the public/your industry)
    21. 21. The Comcast Repair Guy
    22. 22. What Comcast taught me about customer service. <ul><li>Even the bad ones can come around (it gives me hope) </li></ul><ul><li>Customers will always have questions or challenges, how easy is it for customers to tell you about them. </li></ul><ul><li>Long hold times negatively effect your brand. </li></ul>
    23. 23. How easy is it for customers to communicate with you? Do you encourage it? What happens after?
    24. 24. GAmeStorming
    25. 25. What Gamestorming taught me about target markets. <ul><li>It’s easier to visualize a person than a market. </li></ul><ul><li>Think like your target people. </li></ul><ul><li>Use Empathy Maps. </li></ul>

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