Outreach Conference 2011


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Slides used at the National Outreach Scholarship Conference, October 2, 2011, East Lansing Michigan

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Outreach Conference 2011

  1. 1. Scott HutchesonPurdue Center for Regional Development & Purdue Extension
  2. 2. •  Explore networks as a model for getting things done.•  Learn from three case studies of network- based approaches.•  Depart with new ideas for making your university a more effective network weaver.
  3. 3. •  Network in the Market Economy•  Networks in the Civic Economy•  How a Network…Works
  4. 4. Townships Workforce PhilanthropySocial Service Community Cities/Towns Development Counties FedsState K-12 Police Neighborhood Associations Higher Education 6
  5. 5. From Heifetz, R. (1998). Leadership without Easy Answers. Belknap Press.
  6. 6. Not All Issues AreComplex But ManyAre
  7. 7. •  No single person, organization, or institution has all the answers•  No one is in charge•  Mass participation AND strong leadership is needed
  8. 8. •  The Civic Economy is a web of connections.•  Better connections mean better opportunities.
  9. 9. Nodes LinksPeople, groups, or Relationships, flows,organizations or transactions
  10. 10. What’s the Value of TEN Cell Phones?
  11. 11. •  Exchange contact information with someone you do not know well•  Find one thing you have in common professionally•  Decide on a follow-up activity –  phone call –  information exchange –  introduction to third party
  12. 12. 1.  Introducing A and B in person and offering a collaboration opportunity to get A and B started in a successful partnership.2.  Introducing A and B in person and contacting A and B afterward to nurture the connection.3.  Introducing A and B in person.4.  Doing a conference call introduction of A and B5.  Doing an email introduction of A and B6.  Suggesting to A that A should talk with B and then contacting B to let B know to expect a call from A7.  Suggesting to A that A should talk with B
  13. 13. Civic Network Continuum Co- Creation Co- Execution Sharing Resources Sharing Information Mutual AwarenessAcknowledging Exploring Cooperating Collaborating Innovating You have to walk before you run Adapted from Collaboration Continuum from ACT for Youth
  14. 14. What are some qualities or characteristics of a university that might make it a good network weaver?
  15. 15. •  People •  Knowledge•  Groups •  Skills•  Organizations •  Experience •  Other Networks Network Weaving is really about linking and leveraging assets
  16. 16. •  Putting a rural community on the map•  Regional transformation•  A new industry cluster is born
  17. 17. The National Maple Syrup Festival is now in its 4th year.Over 5,000 visitors attended the festival in 2011 and 100%pure maple syrup from Medora, IN (pop. 600) is served at high-end restaurants all over Midwest and beyond. http://www.youtube.com/watch?v=kLys4dn5eOY
  18. 18. •  Convened regional “shareholders.”•  Applied for and received federal funding•  Served as a hub for a network of over 60 partners•  Launched dozen’s of initiatives like this one… http://www.youtube.com/watch?v=vI9LpKVQEs4
  19. 19. •  New high-tech training programs with over 20,000 trained•  1,851 entrepreneurs trained•  61 new K-12 STEM education programs with 10,000 students involved•  More PLTW programs that any state•  New K-12 entrepreneurship programs with1,536 K-12 students involved•  654 new products, services, and top-line growth ideas created•  102 business plans developed•  10 new start-up business launched•  353 jobs created or retained 77 Purdue faculty•  $3.5 million in cost savings realized engaged in new outreach•  $1.6 million in anticipated sales growth projects•  $4 million in anticipated sales retained•  85% of projects continue today
  20. 20. •  Launched 2011•  Linking and Leveraging the Innovation pipeline of motorsports with the production capacity of consumer and commercial vehicle production•  12-plus initial partners, attraction of federal resources
  21. 21. •  Networks are built by DOING not planning •  Strategic Doing is our model of choice for network weaving.http://www.pcrd.purdue.edu/What_We_Do/SD/default.aspx
  22. 22. •  Sponsor and/or host “civic forums•  Make available an online collaborative platforms•  Incubate new networks•  Get key staff training in Strategic Doing
  23. 23. Scott Hutcheson Purdue University Purdue Center for Regional Development Purdue Extension - Economic & Community Development 1201 West State Street, #227 West Lafayette, Indiana 47907-2057 (765) 494-7273 hutcheson@purdue.eduThis slide deck, along with a wealth of additional information, can be found at any or all of the following: www.purdue.edu/pcrd www.facebook.com/purdueCRD www.twitter.com/pcrd