NPNH TIS Scenario Presentation

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  • June 19th NPNH TIS scenario walkthrough
  • We will first discuss why we are here, and provide some background and context on the initiative.We will then jump into the content by introducing a framework we are using to clearly identify how best to target the users with the most effective tools and information. This allows us to define a consistent process view of a user’s trip independent of the evolving tools and services.We will then walk through a scenario, illustrating the way a substantial portion of the system might operate. What features and capabilities we don’t cover in the scenario can be discussed afterwards (our user can’t do everything on her first trip).
  • Agenda break
  • First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.
  • Agenda break
  • Agenda break
  • (bullets from the blue text from the SOW)
  • While keeping our eye on delivering against the goals, we discovered that we are at (or just beyond) a tipping point for content services (Google) and access/channel technologies (smartphones, kiosks) where information is readily available and tools for dynamically user-interaction abound.Through a series of concept iterations cycles (with the core team, Darren and his direct participants, our research and partnerships with technology and service providers), we have a reached a concept that we believe addresses all 3 goals.
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  • Define a lifecycle in general terms.Trip Lifecycle is specific to our traveler in a end to end trip.The value is consistency of interpretation, structures for metrics and measures, and ease of discussing this with new audiences.
  • The pre-trip activity is where the user searches using the sources they know Google, yahoo, etc Travel agency sites and sources Travel and tourism sites and sourcesFind their way to NPS and partner sites as well as private sitesLots of good background and in depth informationLimited trip planning facilities Typically direction to the point on interest (POI) site only Little to no integration to surrounding or related POIs Transit planning is most often a hand-off to Google or Travelocity, or is embedded with driving directions only (no public transit)A key to success will be our ability make the transition from a single POI site to the TIS seamless and easy
  • The Pre-Trip activity is the key to a successful trip and is critical for the capture of new users into the community.PLAN AROUND THE INITIAL SITEThe initial Point of Interest is the center piece for planning an robust, value-added Trip Guide itinerary- That adds additional sites, events, and activities (drive up Visitation); Promotes multi-modal transit alternatives to route between spots (public transit promotion); Surface partner content (restaurants, events, etc) and user community content (favorites, ratings, reviews, etc) for users who have opted in to partner content Surface user community content (favorites, ratings, reviews, etc) for users who have opted in to user communityDELIVER A Trip Guide WITH EVERYTHING THE USER COULD NEED(in every form they want - paper, electronic, rich media content) Offers itinerary-enriching printing/output alternatives add supplemental information for selected sites, events, activities (text, audio, video) add information on other events and activities at the site (promoting alternatives) add community based feedback (favorite spots, fun challenges) add instructional information on the new services the TIS enables (alerts, newsletters, geo tagging, GPS tracking and media streaming, very rich media experience of kiosk, add information on nearby sites, events, activities base on profile preferences offer downloads of audio tours, video segments from sites that “own” the site, event, or activities Make fancy bound Trip Guides Upon user request, with adequate lead time, create and deliver a bound/packaged Trip Guide with even more feedback cards, coupons, and additional supplemental content. Could oursource to content partner, and offer to users who opt in to partner content (which could include coupons and ads). Mail, queue to visitor center, queue to first planned itinerary spot (partner could fund and managed the whole thing). This would be a great Trip Guide vehicle for non-technology visitors Pages could be removable (see Levenger binders) and replaceable Feedback forms could be barcode cardstock, offering various incentives/enticements for drop-off at park sites)INCORPORATE TRACKING AND FEEBACK ELEMENTS Embed various feedback-collection methods into the Trip Guide itinerary bar coded sheets for scanner-drop off on entry to park (enter raffle, accumulate ParkPoints, etc) bar coded feedback with 1 – 5 rating categories for scanner-drop off on exit from park (provide feedback, more ParkPoints) embed click-links for entry and exit/feedback in electronic Trip Guide accept GPS-based alerts from Interactive Ranger TripAid for electronic interaction as the park perimeter is crossed (also used for push content as the park grounds are navigated)EMBED PROMOTIONAL AND INSTRUCTIONAL GUIDES FOR THE NNPNH TIS TOOLS Interactive Ranger TripAid for in-flight assistance, alerts, tracking, content streaming, community sharing Kiosk super rich media promotion for selected sites, generate interest in kiosk before users arrive at the park Geo tagging, GPS tracking, content streaming, etc
  • The inbound transit activity is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site.
  • The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
  • The transit activity to the next spot replicates the initial transit interaction – it is an opportunity for the traveler to review materials they have, and for the TIS to push addition materials to them for review before they get to the site. The distinction is that the information is based on the next stop on the itinerary. It provides an additional opportunity to track the plan vs actual metric, and manages changes without losing track of the traveler.
  • The on-site activities depend greatly on the facilities, events, and activities available at that site.The in-transit ride allowed TIS to reinforce the plan, promote changes, and generate interest in TIS capabilities at this site.The user is incented to alert TIS upon arrival (or has consented to be tracked across boundaries). This allows TIS to collect traveler usage data and compare plan vs. actual in post-trip analysis.The user experiences the site, leveraging the additional features TIS offers through the kiosk, geo tagging, GPS routing, streaming, and guided tours based on media downloaded during planning or while in transit.
  • The outbound transit activity is the last leg of the trip, returning the traveler home. It is an opportunity to request some feedback and remind the traveler about posting and sharing pictures, movies, and other content they created on their trip.
  • The Post-Trip is the phase where the traveler reflects, records, and contributes to the community content and perspective.
  • Agenda break
  • Agenda break
  • First and foremost, let’s talk about why we are here. Understanding that everyone has competing priorities, we want to make it clear why is it worth your time to participate in this meeting, and suggest an approach to ensure that we get the greatest result for your time.Our request to you today is to both be a skeptic and an advocate: First, challenge our design, assumption, and help us uncover gaps in our current concept. But maybe more importantly, think about where we didn’t reach far enough into what is possible.The best outcome will be a healthy discussion that moves our concept along.
  • Agenda break
  • NPNH TIS Scenario Presentation

    1. 1. NPNH TIS User Scenario Walkthrough<br />Illustration of Conceptual System Capability & Functionality <br />Jeff Granger<br />Chris Cicchitelli<br />Gerry Flood<br />June 19, 2009<br />
    2. 2. Agenda<br />Purpose Of This Meeting (Why Are We Here?)<br />Role Of Stakeholders<br />NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” To <br />Discuss why it’s useful and important <br />Identify the discrete trip phases and the transitional boundaries between phases<br />Discuss the general activities performed in each phase<br />Walk Through A User-experience Scenario (Jill Fulluse)<br />Assume the persona and perspective of a visitor in a defined situation <br />Provide a view through the user’s eyes<br />Defined and bounded by a predefined scenario/example<br />Examine a “Scorecard” measuring various trip characteristics<br />Review Additional Considerations Not Illustrated In Scenario<br />potential capabilities<br />Underlying system elements<br />Potential obstacles, constraints, design considerations<br />Questions and Discussion<br />
    3. 3. Agenda<br /><ul><li>Purpose Of This Meeting</li></ul>Role Of Stakeholders<br />NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” <br />Walk Through A User-experience Scenario<br />Review Additional Considerations<br />Questions And Discussion<br />
    4. 4. Purpose of this Meeting (Why are we Here?)<br />Describe The Preliminary NPNH TIS System Concept<br />Gather Feedback, Inputs, And Ideas<br />Participation Suggestions<br />Participate actively - Presentation intended to promote discussion<br />Challenge concepts and design ideas<br />Offer observations and insights based on your unique perspective<br />
    5. 5. Agenda<br />Purpose Of This Meeting<br /><ul><li>Role Of Stakeholders</li></ul>NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” <br />Walk Through A User-experience Scenario<br />Review Additional Considerations<br />Questions And Discussion<br />
    6. 6. NPNH TIS ConOps ProjectStakeholder Groups<br />Primary<br />Stakeholder<br />Individuals accountable & empowered to <br />make decisions and resolve conflicts<br />Key<br />Stakeholders<br />Participants with vested interest, <br />actively engaged in decision making<br />Secondary<br />Stakeholders<br />Provide supplemental input at a more specific level of detail; Have little influence in decisions<br />
    7. 7. NPNH TIS ConOps ProjectStakeholder Groups<br />Primary<br />Stakeholder<br />Key<br />Stakeholders<br />Secondary<br />Stakeholders<br />2<br />Validation,<br />Refinement<br />& Augmentation<br />1<br />3<br />Lower level<br />Refinement &<br />Augmentation<br />Initial<br />Requirements<br />Definition<br />TIS Design Project<br />ConOps<br />& Reqs<br />Concept <br />Exploration<br />Unbounded<br />Scenarios<br />Distill<br />Reqs<br />Refine<br />Design<br />Deliver<br />ConOps &<br />Reqs<br />Discovery &<br />Elicitation<br />Today<br />Nov-08<br />
    8. 8. Agenda<br />Purpose Of This Meeting<br />Role Of Stakeholders<br /><ul><li>NPNH TIS Project Background</li></ul>Describe The Concept Of The “Trip Lifecycle” <br />Walk Through A User-experience Scenario<br />Review Additional Considerations<br />Questions And Discussion<br />
    9. 9. NPNH TIS Project Background<br />What is a Traveler Information System<br /><ul><li>A system that collects, manages, and distributes fixed and real-time information to travelers. </li></ul>Information can range from strictly “how do I get from point A to point B” to more robust “when I’m at point B, what events, services, sightseeing opportunities, social interactions, etc. can I take advantage of.”<br />Distribution can range from manual systems to system that encompass web, cellular, and wireless technologies<br />A successful TIS will <br /><ul><li>Emphasize </li></ul>Pre-trip planning and enhanced real time assistance while in the area<br /><ul><li>Result in </li></ul>Increased use of alternative transportation<br />Increased visitation to NY harbor attractions<br />Substantially improved visitor experience<br />Volpe Engaged to<br /><ul><li>Develop TIS Concept of Operations and Requirements documents</li></li></ul><li>NPNH TIS Project Background<br />Volpe’s focus and Approach<br />Concept Has Focused on<br /><ul><li>Satisfy the NPNH goals</li></ul>Drive up Visitation<br />Promote public transit alternatives<br />Substantially enhance visitor experience<br /><ul><li>Leverage Existing And Evolving Content</li></ul>Tap into existing content and partner relationships to tap into a vast collection of information<br />Identify new content services to leverage content not currently in the partner pool<br /><ul><li>Leverage Emerging Technologies And Services</li></ul>Incorporate new emerging, converging, enabling technologies<br />Target user needs with new capabilities throughout the trip lifecycle<br />
    10. 10. Agenda<br />Purpose Of This Meeting<br />Role Of Stakeholders<br />NPNH TIS Project Background<br /><ul><li>Describe The Concept Of The “Trip Lifecycle” </li></ul>Walk Through A User-experience Scenario<br />Review Additional Considerations<br />Questions And Discussion<br />
    11. 11. The Lifecycle of a Trip<br />11/5/2009<br />NPNH TIS Scenario Walkthrough<br />12<br /><ul><li>A Lifecycle is
    12. 12. “A series of stage through which something passes during its lifespan”
    13. 13. Our Trip Lifecycle
    14. 14. Lifecycle of a discreet trip for a user (or user group) (pre-plan through post-trip)
    15. 15. Delineates the phases navigated as a user contemplates, plans, travels, visits, and concludes a trip
    16. 16. Value of the Trip Lifecycle
    17. 17. Provide a common understanding of the standard phases
    18. 18. Clarifies opportunities and constraints for user interaction
    19. 19. Allows us to illustrate (at each step of the way)
    20. 20. What the traveler is focused on
    21. 21. How we can interact with them
    22. 22. What the interaction yields for data and information</li></li></ul><li><ul><li>Ideas about travel and points of interest
    23. 23. Contemplating a trip
    24. 24. Initial point of interest, starting point for building an itinerary</li></ul>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />13<br />Pre-Trip<br />Hunting And Gathering<br />Pre-Trip Activity<br /><ul><li>Surfing for information
    25. 25. Gathering from ad-hoc resources
    26. 26. Pick a preliminary point of interest
    27. 27. Find link to TIS (partnered sites)</li></li></ul><li><ul><li>Initial point of interest
    28. 28. Trip Guide Itinerary
    29. 29. Stored in db
    30. 30. Printed
    31. 31. Sent electronically</li></ul>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />14<br />Trip<br />Planning<br />Building An Itinerary<br />Trip Planning Activity<br /><ul><li>Build around initial POI
    32. 32. Choose from
    33. 33. Predefine trip itineraries from Rangers or community members
    34. 34. Augment with additional sites, events, activities
    35. 35. Filter itinerary based on themes, categories, facilities, weather, etc
    36. 36. Allow TIS optimize for time, distance, etc
    37. 37. Augment itinerary with value added content (including rich media)
    38. 38. Save, store, share, email, print itinerary
    39. 39. Manage user profile, preferences, alerts
    40. 40. Engage in community with shared content and user ratings and reviews</li></li></ul><li><ul><li>Trip start alert
    41. 41. Trip Guide Itinerary
    42. 42. Paper
    43. 43. Electronic
    44. 44. Trip Guide Itinerary
    45. 45. Interest in super rich content on Kiosk & other rich media tools at the site</li></ul>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />15<br />Inbound<br />Transit<br />Embarking On A Trip<br />Inbound Transit Activity<br /><ul><li>Transit guide for traveling to first spot
    46. 46. Trip Guide (all forms) offers information for review to the spot
    47. 47. Interactive assistance pushes supplemental audio/video media to mobile device to reinforce plans and introduce alternative events and activities</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />16<br />At InitialSite<br />First Stop On Itinerary<br />At Initial Site Activity<br /><ul><li>Experience park attractions leveraging rich media TIS adds (Kiosk, streaming, etc)
    48. 48. Plan new, re-plan current, plan future trips at Kiosk
    49. 49. Validate transit to next site at kiosk
    50. 50. Drop off departure/feedback ticket based on incentive
    51. 51. Trip Guide Itinerary
    52. 52. Revisions to plan
    53. 53. Souvenirs
    54. 54. Guide to next transit provider</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />17<br />In Transit to New Site<br />Traveling To Next Stop On Itinerary<br />In Transit to New Site Activity<br /><ul><li>Transit guide for traveling to next spot
    55. 55. Trip Guide (all forms) offers information for review
    56. 56. Interactive TIS
    57. 57. Pushes supplemental audio/video media to mobile device to reinforce plans and introduce alternative events and activities
    58. 58. Tracks user through re-planning without losing track
    59. 59. Trip Guide Itinerary
    60. 60. Paper
    61. 61. Electronic
    62. 62. Trip Guide Itinerary
    63. 63. Heightened interest and awareness of events and activities</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />18<br />At Additional Sites<br />Next Stop On Itinerary<br />At Additional Sites Activity<br /><ul><li>Experience park attractions leveraging rich media TIS adds (Kiosk, streaming, etc)
    64. 64. Plan new, re-plan current, plan future trips at Kiosk
    65. 65. Validate transit to next site at kiosk or through Interactive TIS
    66. 66. Drop off departure/feedback ticket based on incentive
    67. 67. Trip Guide Itinerary
    68. 68. Revisions to plan
    69. 69. Souvenirs
    70. 70. Guide to next transit provider</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />19<br />Outbound<br />Transit<br />Outbound Transit <br />Concluding A Trip<br />Outbound Transit Activity<br /><ul><li>Transit guide for concluding trip
    71. 71. Trip Guide (all forms) offers information on providing overall feedback
    72. 72. Interactive TIS
    73. 73. Pushes feedback requests
    74. 74. Instructs on contributing to community
    75. 75. Trip Guide Itinerary
    76. 76. Paper
    77. 77. Electronic
    78. 78. Trip Guide Itinerary
    79. 79. Pictures
    80. 80. Movies</li></ul>Outbound Transit Activity<br /><ul><li>1
    81. 81. 2
    82. 82. 3
    83. 83. 4</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />20<br />Post-Trip<br />Reflecting On A Trip<br /><ul><li>Trip Guide Itinerary
    84. 84. Pictures
    85. 85. Movies
    86. 86. New trip planning considerations</li></ul>Post-Trip Activity<br /><ul><li>Provide feedback
    87. 87. Upload content to TIS Website
    88. 88. Share/rate experience with community
    89. 89. Receive newsletter, consider additional trip planning</li></li></ul><li>Agenda<br />Purpose Of This Meeting<br />Role Of Stakeholders<br />NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” <br /><ul><li>Walk Through A User-experience Scenario</li></ul>Review Additional Considerations<br />Questions And Discussion<br />
    90. 90. User Experience-ScenarioJill Fulluse<br />11/5/2009<br />NPNH TIS Scenario Walkthrough<br />22<br />This scenario tells the story of a NPNH visitor. The purpose is to illustrate how a visitor might interact with the TIS at each stage of the lifecycle.  <br />While the intent is to show a robust use of the TIS features and functions, not all concepts are worked into the scenario to prevent overloading the illustration<br />
    91. 91. Background for Scenario<br /><ul><li>Jill will be traveling to NYC for business
    92. 92. She always wanted to see the Statue of Liberty and decided to extend her trip by a few days to do some site-seeing
    93. 93. She doesn’t know the statue is surrounded by other National Monuments and Parks in Manhattan
    94. 94. She intends to surf the web to find out how to get to the Statue of Liberty because she isn’t sure where the statue is located in relation to her hotel in midtown Manhattan
    95. 95. She noticed a subway entrance near her hotel and is toying with the idea of taking the subway on her site-seeing
    96. 96. She doesn't have detailed knowledge of the NPS or the NPNH and doesn't know that there is a central service(the TIS) where she can build a robust trip around her initial point of interest (the Statue of Liberty)</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />24<br />Hunting And Gathering<br />Jill performs research <br /><ul><li>On the web before she travel to New York on business
    97. 97. Using her computer
    98. 98. She finds many sites with useful information
    99. 99. Google, Wikipedia
    100. 100. Gathers information about the Statue of Liberty
    101. 101. Through this initial surfing she discovers additional New York Harbor attractions
    102. 102. Jill travels for her business meeting, deciding she will research more from her hotel and then make a plan</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Hunting And Gathering<br />Jill Continues to Forage<br /><ul><li>The night before her meeting
    103. 103. Jill surfs some more looking for concrete planning aids
    104. 104. Jill finds the National Parks of National Parks of New York Harbor site
    105. 105. Experiences the robust site narrative and rich multi-media content
    106. 106. Jill gets valuable, targeted information but is still seeking trip planning aids
    107. 107. She finds and follows a l link to the National Parks of New York Harbor Conservancy site</li></ul>25<br />
    108. 108. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Hunting And Gathering<br />Jill Finds the Key Sites<br /><ul><li>Jill explores the National Parks of New York Harbor Conservancy site
    109. 109. Experiences the rich multi-media content and becomes interested in expanding her sightseeing goals
    110. 110. Finds additional information on not only the Statue of Liberty, but surrounding and related destinations
    111. 111. Checks calendar of events
    112. 112. Uses the interactive map to select and research additional destinations
    113. 113. Signs up for Harbor Highlights newsletter</li></ul>26<br />
    114. 114. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />27<br />Hunting And Gathering<br />Jill Can’t Decide<br /><ul><li>Jill finds groupeddestinations, but can’t decide
    115. 115. She still doesn’t know how to choose where she should go
    116. 116. She doesn’t know how to travel between destinations
    117. 117. She finds the link to the TIS, offering Trip planning services to help her make the most of her visit
    118. 118. Her initial point of interest is sent to the TIS session as a starting point for building an itinerary</li></ul>?<br />?<br />?<br />?<br />?<br />?<br />?<br />?<br />Create a robust guide <br />for your trip <br />www.NPNH-TIS.gov<br />
    119. 119. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />28<br />Building An Itinerary<br />Jill Begins to Plan<br /><ul><li>Jill enters the TIS with Statue of Liberty as initial point of interest
    120. 120. She is prompted to login or create an account
    121. 121. This is her first time to the site
    122. 122. The TIS lists the benefits associated with joining the site and extended community</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />29<br />Building An Itinerary<br />Jill Joins the TIS Community<br /><ul><li>She agrees and joins the site, configuring personalized interests and profile settings
    123. 123. Records her base information
    124. 124. Enters personalization settings (categories, themes, interests, etc)
    125. 125. Sign up for newsletter subscription based on personalization settings</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Building An Itinerary<br />Jill Wants Access to all AvailableContent<br /><ul><li>Jill opts in to all available content sources
    126. 126. NPNH and other Federal sites
    127. 127. Park content
    128. 128. Reviewed and approved by NPNH
    129. 129. Trusted partners
    130. 130. Additional content (events, restaurants, tours)
    131. 131. Not affiliated with core NPNH content
    132. 132. Allows user to round out experience with other interests (dinner and a show)
    133. 133. TIS Community
    134. 134. Peer community of travelers
    135. 135. Rated destinations, trip plans, etc</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />31<br />Building An Itinerary<br />Jill Wants Highly Interactive Support<br /><ul><li>Jill opts in to full extent of interaction with the TIS
    136. 136. Active tracking of her progress through GPS
    137. 137. Push alerts , reminders, and suggested supplemental content
    138. 138. Full extent of user aid available while on trip</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />32<br />Building An Itinerary<br />Jill Starts Building her Trip<br /><ul><li>Jill enters the TIS with Statue of Liberty as initial point of interest
    139. 139. She is presented with a 2 part screen
    140. 140. On Left
    141. 141. Various methods to choose destinations beyond the initial point of interest
    142. 142. Transportation alternatives promoting public transit
    143. 143. On Right
    144. 144. Integrated, Interactive map
    145. 145. Interface is designed to
    146. 146. Easily choose destinations
    147. 147. Transportation alternatives</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />33<br />Building An Itinerary<br />Starting point: click to enter<br />1<br />x<br />Click for transit options…<br />Statue of Liberty <br />2<br />x<br />
    148. 148. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />34<br />Building An Itinerary<br />Starting point: click to enter<br />1<br />x<br />Click for transit options…<br />Statue of Liberty <br />2<br />x<br />
    149. 149. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />35<br />Building An Itinerary<br />Starting point: click to enter<br />1<br />x<br />Click for transit options…<br />Statue of Liberty <br />2<br />x<br />
    150. 150. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />36<br />Building An Itinerary<br />Starting point: click to enter<br />1<br />x<br />Click for transit options…<br />Statue of Liberty <br />2<br />x<br />
    151. 151. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />37<br />Building An Itinerary<br />Starting point: click to enter<br />1<br />x<br />Click for transit options…<br />Statue of Liberty <br />2<br />x<br />
    152. 152. Building An Itinerary<br />
    153. 153. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />39<br />Building An Itinerary<br /><ul><li>TIS Leverages Content from Existing Sites
    154. 154. Jill uses TIS to find additional information
    155. 155. Performssearchs and content filtering
    156. 156. Clicks through to NPS and partner reference links</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />40<br />Building An Itinerary<br />TIS Aggregates Supplemental Content<br /><ul><li>Jill finds and downloads supporting information and multi-media content
    157. 157. Park content
    158. 158. Ranger tours
    159. 159. Audio & video
    160. 160. Non-Park content
    161. 161. Dining, arts & entertainment, coupons & special offers</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />41<br />Building An Itinerary<br />TIS Promotes Partners<br /><ul><li>The TIS serves as a hub
    162. 162. Connecting and surfacing sites related through the themes and categories (taxonomy)
    163. 163. This model exposes web sites Jill wouldn’t have found on her own
    164. 164. Establishes a web of resources related to trip planning
    165. 165. Drives up web site traffic for all sites</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />42<br />Building An Itinerary<br />Hotel xyz<br />1<br />x<br />Subway to ferry<br />Ellis Island <br />2<br />x<br />Ferry<br />Statue of Liberty <br />3<br />x<br />Ferry<br />Liberty State Park <br />4<br />x<br />Ferry to subway<br />Hotel xyz<br />5<br />x<br />
    166. 166. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />43<br />Building An Itinerary<br />Jill now has her trip plan<br /><ul><li>This is what pulls the trip together into a cohesive, robust blueprint
    167. 167. Core plan provides
    168. 168. Details for the destinations, events, activities, and attractions
    169. 169. Transit alternatives with emphasis on public transportation
    170. 170. Enhances her experience by embedding additional reference content for context </li></ul>Core<br />Plan<br />Related /<br />Suggested<br />Supplemental / <br />Value Added<br />This is key, the golden ticket that no other solution offers<br />
    171. 171. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />44<br />Building An Itinerary<br />Jill’s Trip Plan Format<br /><ul><li>4 output choices
    172. 172. Simple print-out
    173. 173. Bound and delivered trip notebook
    174. 174. Static, electronic “hardcopy” (PDFs)
    175. 175. Dynamic, highly interactive , real-time mobile application
    176. 176. Jill’s profile leads her to the highest level of interaction
    177. 177. Core trip content (sites and transportation)
    178. 178. Related and suggested sites, events, activities , and attractions (based on interests and profile)
    179. 179. Supplemental, value added materials
    180. 180. Rich narrative text
    181. 181. Audio downloads
    182. 182. Video downloads</li></ul>Static<br />Dynamic<br />
    183. 183. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />45<br />Embarking On A Trip<br />Jill Embarks on her Trip<br /><ul><li>Jill receives an alert from TIS reminding her that her trip is starting
    184. 184. Jill travels to Ellis Island
    185. 185. Jill uses trip guidetransportation information to reach the first destination
    186. 186. In-transit, Jill checks for new developments
    187. 187. Jill uses links in interactive trip guide to check for updated site events and information
    188. 188. TIS make adjustments to the plan based on all changes Jill decides to make
    189. 189. Jill’s mobile device is synced with an updated trip plan</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Embarking On A Trip<br />Jill Reviews Multi-Media Content the TIS Provided During Trip Planning<br /><ul><li>The TIS allowed Jill to download rich media audio and video when she created her trip guide
    190. 190. Provides supplemental content to the engage Jill even before she arrives
    191. 191. Reinforces scheduled events and activities at Ellis Island
    192. 192. Offers related and supplemental alternatives for events, activities, and attractions</li></ul>46<br />
    193. 193. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Embarking On A Trip<br />Jill Reviews Multi-Media Content the TIS Provided During Trip Planning<br /><ul><li>The TIS allowed Jill to download rich media audio and video when she created her trip guide
    194. 194. Provides supplemental content to the engage Jill even before she arrives
    195. 195. Reinforces scheduled events and activities at Ellis Island
    196. 196. Offers related and supplemental alternatives for events, activities, and attractions</li></ul>47<br />
    197. 197. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Embarking On A Trip<br />Jill Reviews Multi-Media Content the TIS Provided During Trip Planning<br /><ul><li>The TIS allowed Jill to download rich media audio and video when she created her trip guide
    198. 198. Provides supplemental content to the engage Jill even before she arrives
    199. 199. Reinforces scheduled events and activities at Ellis Island
    200. 200. Offers related and supplemental alternatives for events, activities, and attractions</li></ul>48<br />
    201. 201. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Embarking On A Trip<br />Jill Reviews Multi-Media Content the TIS Provided During Trip Planning<br /><ul><li>The TIS allowed Jill to download rich media audio and video when she created her trip guide
    202. 202. Provides supplemental content to the engage Jill even before she arrives
    203. 203. Reinforces scheduled events and activities at Ellis Island
    204. 204. Offers related and supplemental alternatives for events, activities, and attractions</li></ul>49<br />
    205. 205. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />50<br />First Stop On Itinerary<br />Jill Arives at the Ellis Island<br /><ul><li>Since the TIS constantly tracks Jill using GPS
    206. 206. It knows Jill has arrived as she crosses into the park
    207. 207. It reminds Jill to visit the kiosk to
    208. 208. Enrich her experience with rich multi-media content
    209. 209. Learn about events, attractions, and activities beyond what is in her trip guide</li></ul>Kiosk<br />
    210. 210. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />51<br />First Stop On Itinerary<br />Jill Explores the Kiosk<br /><ul><li>Jill interacts with the multi-user touch interface to
    211. 211. Enrich her experience with rich multi-media content
    212. 212. Learn about events, attractions, and activities beyond what is in her trip guide
    213. 213. Subscribe to alerts for promotions for upcoming events</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />52<br />First Stop On Itinerary<br />Jill Uses Trip Plan Content<br />(Downloaded During Planning)<br /><ul><li>Visit the Ellis Island Immigration Center
    214. 214. Experience the family research facility
    215. 215. Visit the wall of honor
    216. 216. Visits other areas of the island that are of interest</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />53<br />First Stop On Itinerary<br />As Jill leaves Ellis Island<br /><ul><li>Since the TIS constantly tracks Jill using GPS
    217. 217. It knows Jill is departing as she crosses out of the park
    218. 218. It sends a reminder her that she can visit the kiosk to re-plan her itinerary on the big screen
    219. 219. Asks for 1 – 5 star rating feedback
    220. 220. Experience on the island
    221. 221. Events and planned activities
    222. 222. Facilities and services</li></ul>Kiosk<br />
    223. 223. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Traveling To Next Stop On Itinerary<br />TIS Sends Transit Update Alert<br /><ul><li>Jill is alerted to weather related delay traveling to the Statue of Liberty
    224. 224. TIS make adjustments to the plan based on the delay
    225. 225. Jill’s mobile device is synced with an updated trip plan</li></ul>54<br />
    226. 226. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />55<br />Traveling To Next Stop On Itinerary<br />Jill Reviews More Supplemental Materials<br /><ul><li>She remembers that she the TIS provide a Harbor Parks Video
    227. 227. After visiting Ellis Island (and while she waits out the delay) she wants to see how all the Parks fit together</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />Next Stop On Itinerary<br />Jill Arives at the Statue of Liberty<br /><ul><li>Since the TIS continues to track Jill using GPS
    228. 228. It knows Jill has arrived as she crosses into the park
    229. 229. It reminds Jill to visit the kiosk to
    230. 230. Improve her experience with content
    231. 231. Learn about events, attractions, and activities beyond what is in her trip guide</li></ul>Kiosk<br />56<br />
    232. 232. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />57<br />Next Stop On Itinerary<br />Jill Explores the Kiosk<br /><ul><li>Jill interacts with the multi-user touch interface to
    233. 233. Explore the multi-media content
    234. 234. Learn about events, attractions, and activities beyond what is in her trip guide
    235. 235. Subscribe to alerts for promotions for upcoming events
    236. 236. Learns about the reopening of the Statue of Liberty’s crown on July 4th
    237. 237. Sets a reminder through TIS to plan to return and climb the 354 steps to see the world from within the crown</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />58<br />Next Stop On Itinerary<br />Jill Uses Trip Plan Content<br /><ul><li>Tours the Statue of Liberty Museum
    238. 238. Using her cell phone camera and photo tag “bar codes” to access real-time exhibit content for
    239. 239. Informational displays
    240. 240. Models, scale replicas of the statue
    241. 241. Other exhibits
    242. 242. Visits other areas of interest related to the monument</li></ul>Visitors to the museum have an opportunity to see and touch a full scale replica of the Statue of Liberty's face. This offers a great opportunity for young and old to get a feel for just how large the Statue of Liberty is. <br />
    243. 243. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />59<br />Next Stop On Itinerary<br />As Jill leaves the Statue of Liberty<br /><ul><li>Since the TIS constantly tracks Jill using GPS
    244. 244. It knows Jill is departing as she crosses out of the park
    245. 245. It sends a reminder her that she can visit the kiosk to re-plan her itinerary on the big screen
    246. 246. Asks for 1 – 5 star rating feedback
    247. 247. Experience at the monument
    248. 248. Events and planned activities
    249. 249. Facilities and services
    250. 250. Usefulness of photo tags on exhibits</li></ul>Kiosk<br />
    251. 251. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />60<br />Traveling To Next Stop On Itinerary<br />Jill Checks for New Developments at Liberty State Park<br /><ul><li>Jill uses links in itinerary to check for updated site events and information
    252. 252. TIS make adjustments to the plan based on all changes Jill decides to make
    253. 253. Jill’s mobile device is synced with an updated trip plan</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />61<br />Traveling To Next Stop On Itinerary<br />Jill Previews the Park<br /><ul><li>The TIS allowed Jill to download pictures and video when she created her trip guide
    254. 254. Provides supplemental content to the engage Jill even before she arrives
    255. 255. Offers snapshots from the park</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />62<br />Traveling To Next Stop On Itinerary<br />Jill Previews the Park<br /><ul><li>The TIS allowed Jill to download pictures and video when she created her trip guide
    256. 256. Provides supplemental content to the engage Jill even before she arrives
    257. 257. Offers snapshots from the park
    258. 258. Supplies a view into current attractions at the Liberty Science Center</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />63<br />Traveling To Next Stop On Itinerary<br />Jill Previews the Park<br /><ul><li>The TIS allowed Jill to download pictures and video when she created her trip guide
    259. 259. Provides supplemental content to the engage Jill even before she arrives
    260. 260. Offers snapshots from the park
    261. 261. Supplies a view into current attractions at the Liberty Science Center</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />64<br />Traveling To Next Stop On Itinerary<br />Jill Previews the Park<br /><ul><li>The TIS allowed Jill to download pictures and video when she created her trip guide
    262. 262. Provides supplemental content to the engage Jill even before she arrives
    263. 263. Offers snapshots from the park
    264. 264. Supplies a view into current attractions at the Liberty Science Center</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />65<br />Traveling To Next Stop On Itinerary<br />Jill Previews the Park<br /><ul><li>The TIS allowed Jill to download pictures and video when she created her trip guide
    265. 265. Provides supplemental content to the engage Jill even before she arrives
    266. 266. Offers snapshots from the park
    267. 267. Supplies a view into current attractions at the Liberty Science Center
    268. 268. Presents a video of the July 4th fireworks submitted by another TIS user</li></ul>Liberty State Park content<br />
    269. 269. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />66<br />Next Stop On Itinerary<br />Jill Arives at the Liberty State Park<br /><ul><li>Since the TIS continues to track Jill using GPS
    270. 270. It knows Jill has arrived as she crosses into the park
    271. 271. It reminds Jill to visit the kiosk to
    272. 272. Improve her experience with content
    273. 273. Learn about events, attractions, and activities beyond what is in her trip guide</li></ul>Kiosk<br />
    274. 274. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />67<br />Next Stop On Itinerary<br />Jill Explores the Kiosk<br /><ul><li>Jill interacts with the multi-user touch interface to
    275. 275. Enrich her experience with rich multi-media content
    276. 276. Learn about events, attractions, and activities beyond what is in her trip guide
    277. 277. Finds a GPS based “virtual tour” she can run from her mobile device
    278. 278. Gets instructions on how to get the most out of her “virtual tour”
    279. 279. Jill’s mobile device is synced with an updated trip plan
    280. 280. Heads out to get started</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />68<br />Next Stop On Itinerary<br />Jill Uses Trip Plan Content<br /><ul><li>Starts the “virtual tour”
    281. 281. TIS uses the GPS in Jill’s mobile device to guide her along a defined path
    282. 282. Offers a “Virtual Ranger” interface
    283. 283. Provides rich media information and content as Jill navigates through the tour
    284. 284. Following the virtual tour, Jill visits other areas of interest in the park</li></li></ul><li>11/5/2009<br />NPNH TIS Scenario Walkthrough<br />69<br />Next Stop On Itinerary<br />As Jill leaves Liberty State Park<br /><ul><li>Since the TIS constantly tracks Jill using GPS
    285. 285. It knows Jill is departing as she crosses out of the park
    286. 286. Asks for 1 – 5 star rating feedback
    287. 287. Experience at the park
    288. 288. Events and planned activities
    289. 289. Facilities and services
    290. 290. Virtual tour
    291. 291. Offers to upload any pictures and video from her mobile device to the TIS</li></ul>TIS<br />Pictures<br />Movies<br />
    292. 292. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />70<br />Concluding A Trip<br />Final TIS Interactions as Jill Travels Home<br /><ul><li>Additional feedback
    293. 293. Trip overall
    294. 294. TIS’s usefulness
    295. 295. Uploading
    296. 296. Community sharing
    297. 297. Establishing future reminders and email alerts</li></ul>TIS<br />Pictures<br />Movies<br />Remind…<br />Remind…<br />Email…<br />Email…<br />
    298. 298. 11/5/2009<br />NPNH TIS Scenario Walkthrough<br />71<br />Reflecting On A Trip<br />Follow-Up Interaction<br /><ul><li>Jill visit the web site to
    299. 299. Store additional content
    300. 300. Rate the parks, events, and activities
    301. 301. Share her experience with the community
    302. 302. Within the TIS system
    303. 303. Beyond through integration to social networks</li></li></ul><li>Agenda<br />Purpose Of This Meeting<br />Role Of Stakeholders<br />NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” <br />Walk Through A User-experience Scenario<br /><ul><li>Review Additional Considerations</li></ul>Questions And Discussion<br />
    304. 304. Additional Considerations<br />Jill’s Scenario is just one path through the lifecycle<br />Review additional details on features and capabilities<br /><ul><li>Evolving Mobile Technologies
    305. 305. Emerging Kiosk Technologies
    306. 306. Interactive, Rich User Experience</li></ul>GPS based Virtual tour<br />Geocaching<br /><ul><li>Social Networking Integration</li></ul>Measures and Metrics<br />
    307. 307. Additional Considerations<br />Mobile Device Technologies<br />Extraordinary array of devices able to connect, interact, and store content<br />Embedded wireless application platforms emerging across the board in consumer electronics<br /><ul><li>Smart phones (iPhone)
    308. 308. eBook readers (Kindle)
    309. 309. Handheld gaming systems (Sony PSP, Nintendo DS)
    310. 310. Mini-laptops (Sony Vaio)
    311. 311. MP3 players
    312. 312. Multi-format players</li></ul>11/5/2009<br />NPNH TIS Scenarios<br />74<br />
    313. 313. Additional Considerations<br />Other Potentially useful Devices <br />Media-Player Devices <br /><ul><li>Offer channel for rich media delivery
    314. 314. Broad multi-media capabilities
    315. 315. Downloaded from PC during planning</li></ul>Media-Capture Devices<br /><ul><li>Allow traveler to gather content for personal and community storage
    316. 316. Pictures
    317. 317. Video</li></ul>11/5/2009<br />NPNH TIS Scenarios<br />75<br />
    318. 318. Additional Considerations<br />Kiosks<br />Rich media<br />Significantly enhance user experience at parks<br />Overview videos<br />Kiosks<br />Examples<br />Nasa<br />Museum<br />PC World Perspective<br />11/5/2009<br />NPNH TIS Scenarios<br />76<br />
    319. 319. Additional Considerations<br />Highly Interactive Mobile Experience<br />Virtual tours<br />GPS based guide<br />Yosemite Ranger-created <br />Self paced visitor experience<br />11/5/2009<br />NPNH TIS Scenarios<br />77<br />
    320. 320. Additional Considerations<br />Highly Interactive Mobile Experience<br />Geocaching applications<br />High tech treasure hunting<br />GIS and GPS enabled applications<br />Iphone example video<br />11/5/2009<br />NPNH TIS Scenarios<br />78<br />
    321. 321. Additional Considerations<br />Social Networking<br />TIS could act as a hub here as well<br />Integration and connection to numerous existing information exchange and social interaction sites<br />Links and references, not duplicated content or functionality<br />11/5/2009<br />NPNH TIS Scenarios<br />79<br />+ Share this Trip Plan<br />
    322. 322. Additional Considerations<br />Social Networking<br />Google latitude (follow me on my trip)<br />Draw additional visitors from the social network of the active visitor - “Meet me at …”<br />
    323. 323. Additional Considerations<br />Metrics & Measures<br />Process metrics<br />Product metrics<br />Scorecard<br />11/5/2009<br />NPNH TIS Scenarios<br />81<br />
    324. 324. Agenda<br />Purpose Of This Meeting<br />Role Of Stakeholders<br />NPNH TIS Project Background<br />Describe The Concept Of The “Trip Lifecycle” <br />Walk Through A User-experience Scenario<br />Review Additional Considerations<br /><ul><li>Questions And Discussion</li></li></ul><li>Questions and Discussion<br />Questions<br />Observations/Insights<br />Pros<br />Missed Opportunities?<br />Other Features/Functionality?<br />Additional Possibilities?<br />Gathering Value and Importance of Capabilities and Functionality (rate and weight)<br />Most important and why<br />Least important and why<br />Cons<br />Constraints?<br />Obstacles?<br />Challenges?<br />11/5/2009<br />NPNH TIS Scenarios<br />83<br />

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