People Can Smell Your Cheese - The Secrets of Webinar Effectiveness


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In this 17 minute audio enabled presentation you will learn the elements of how I produce and market my webinars.

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People Can Smell Your Cheese - The Secrets of Webinar Effectiveness

  1. 1. WWW.CNVRG.COM TMPeople Can Smell Your Cheese The Secrets of Webinar Effectiveness
  3. 3. WWW.CNVRG.COMThe Secrets of Webinar Effectiveness The Trouble with your webinar is… People can smell your cheese!
  4. 4. WWW.CNVRG.COMMake Certain Your Webinar is LOADED● Length ● Key in attracting and keeping an audiences attention● Outcome ● Crucial in getting your target to attend● Authenticity ● Your reputation is paramount for repeat attendance● Delivery ● Don’t allow your words to hinder your message● Engagement ● Speaking as though your audience is actually there● Deal ● Making a pact with your audience
  5. 5. WWW.CNVRG.COMFront-End or Back-End Cheese● Cheese is your attractant ● Is it better to give your cheese first or last?● The more senior the audience the sooner you give it ● Then explain the effect and elements● The less senior the audience reverse the order ● Explain the elements, effect and then hand out the cheese
  6. 6. WWW.CNVRG.COMYour Three Webinar Targets LEADERSHIP MANAGEMENT END USER Maximize Your Development and Delivery
  7. 7. WWW.CNVRG.COMMarketing Your Webinar● Choose Your Target (singular) ● Leadership, Management, End User● Message should be unique for each ● Written in THEIR language ● Short catch phrase● Multi-channel ● Phone, email, social media, text, mailer ● 8 Week Lead Time
  8. 8. WWW.CNVRG.COMWant to Learn More?● Become a Readiness Member ●● Follow Me in Social Media ● Facebook, Twitter, LinkedIn● Or walk into my 3D Virtual Office ● ompt.html