WWW.CNVRG.COM Get SIP Smart Trends and Directions of Session Initiation Protocol
WWW.CNVRG.COMKey Discussion Points● Business cannot scale efficiency● Users have too much control and choice● Our behavior must be altered● SIP scales● SIP will move control back to IT● SIP has already changed how we work
WWW.CNVRG.COMSIP is BIG business● SIP as a carrier service● SIP and Unified Communications● SIP and the Cloud● SIP and Mobility● SIP and Presence● SIP and Video Who’s Missing?
WWW.CNVRG.COMThe Inevitability of SIP in Business● The IBM model of the 70’s was to centralize computing ● Specialized cable plant ● Access provided through ASCI terminal ● A HARDWARE GAME● The Microsoft model of the 80’s was to decentralize computing ● Specialized devices ● Extended/remote access ● A SOFTWARE GAME● The model of today is to centralize EVERYTHING ● Maintain business intelligence locally ● Enabled through ANY IP device ● AN ACCESS GAME
WWW.CNVRG.COMThe VALUE of SIP in Business● Bandwidth Management ● Session Initiation Protocol equalizes communications● Access Uniformity ● Moving from Device to User based communications● Simplification ● Moving the complexity back into the cloud● Presence ● If you knew where and how a person was communicating would you alter the way you reach out to them?
WWW.CNVRG.COM The Future of Unified Communications Source Gartner Jan 2010
WWW.CNVRG.COMThere are simply too manyways for us to communicate
WWW.CNVRG.COMUnifying Communications with SIP● Presence is a key element in Unified Communications● It is also a fundamental component of SIP● The SIP Trifecta ● Carrier Push ● Application Pull ● Business Need● SIP doesn’t care ● Vendor agnostic
WWW.CNVRG.COMThe Future and SIP● When we unify every device, won’t we also unify how we access our business intelligence?● Once we move applications into the Cloud how will we “dial”?● If my IP connected device doesn’t have a keyboard how do I “type”?● How will I maintain my personal space?● What happens when applications become “smarter”?
WWW.CNVRG.COMThe Future and SIP● Our work will NOT be defined by our location
WWW.CNVRG.COMFuture Direction and Motivation● Noise management will become a higher priority in our lives ● Headset technology will become the norm and maybe even sexy● Primary use of travel will become leisure ● Business will move to online B2B and B2C ● Applications like web.alive will replace travel● Business will focus on Bandwidth utilization ● Bandwidth is not unlimited or free
WWW.CNVRG.COMAgents of Change● Comfort the Emotional ● Change is never an easy thing to accept ● SIP takes back the complexities that modern communications has placed on the end user● Feed the Rational ● Getting from here to there is never easy ● SIP provides a migration between the current and the future● Herald the Champion ● Success will require a hero ● Presence is that champion that will replace complexity with simplicity
WWW.CNVRG.COMEver Hear Of Augmented Reality?Overlaying Data ElementsOnto Your Mobile Device