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Winning over Alumni and Influencing
Student Life Collecting





The Stanford Alumni Legacy Project
@stanfordarchive Josh ...
Why collect student life?
Records of student life provide insight into
campus culture, the relationship between
students, ...
Okay cool… but why alumni?
• Great source of content
• One piece of our overall
strategy for documenting
student life
Introducing SALP
• Goal is iterative and sustainable program to
collect student life content from alumni

• Focus on colle...
Strategy
• Build on existing campus relationships
• Align with broader campus programming
• Promote use of the collections...
Year 1
Setting up website and forms
Stanford Alumni Legacy Project
website, 2016
Lend Your Materials form accessible
through SALP...
Promoting the project
Promotional postcard for the Stanford Alumni Legacy Project, 2014
Reunion Homecoming
University Archives scanning station, 

Stanford University Reunion Homecoming, 2014
Success!
Side Project 1:



Letters Home
Side Project 2: Stanford Stories
Year 2
Success!
SALP Results, Years 1-2
SALP-aligned accessions, 2014-2015
2014 2015
Analysis
•Flexibility greatly appreciated
•Increased burden on processing staff
•Broad engagement strategy had good ROI
•O...
Future
• Engage alumni through VR
• Extend focus on
marginalized groups and
student activism
• Continue oral history
progr...
Recommendations
•Explore funding opportunities
•Build partnerships and seek out allies
•Consider innovative ways to engage...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Arc...
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Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 1 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 2 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 3 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 4 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 5 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 6 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 7 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 8 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 9 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 10 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 11 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 12 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 13 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 14 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 15 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 16 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 17 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 18 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 19 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 20 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 21 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 22 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 23 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 24 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 25 Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016 Slide 26
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Presentation delivered at the Society of American Archivists (SAA) Annual Meeting, 2016, in a session titled "We Can Work It Out: Building and Maintaining Donor Relations."

The Stanford Alumni Legacy Project is an alumni engagement and collecting project begun by the Stanford University Archives in 2014 to better document student life at the university.

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Winning over Alumni and Influencing Student Life Collecting: The Stanford Alumni Legacy Project -- Society of American Archivists (SAA) Annual Meeting, 2016

  1. 1. Winning over Alumni and Influencing Student Life Collecting
 
 
 The Stanford Alumni Legacy Project @stanfordarchive Josh Schneider
  2. 2. Why collect student life? Records of student life provide insight into campus culture, the relationship between students, faculty, and administration, and student involvement in and reaction to events and movements on campus and beyond. Wagner, 2013; Buchanan & Richardson, 2012; Prom & Swain, 2007; Chute & Swain, 2004; Christian, 2002
  3. 3. Okay cool… but why alumni? • Great source of content • One piece of our overall strategy for documenting student life
  4. 4. Introducing SALP • Goal is iterative and sustainable program to collect student life content from alumni
 • Focus on collecting from/about underrepresented individuals in Stanford community • Side goal: support programming around University’s upcoming 125th anniversary
  5. 5. Strategy • Build on existing campus relationships • Align with broader campus programming • Promote use of the collections that come in as a result of the program • Focus on flexibility and convenience
  6. 6. Year 1
  7. 7. Setting up website and forms Stanford Alumni Legacy Project website, 2016 Lend Your Materials form accessible through SALP web page, 2016
  8. 8. Promoting the project Promotional postcard for the Stanford Alumni Legacy Project, 2014
  9. 9. Reunion Homecoming
  10. 10. University Archives scanning station, 
 Stanford University Reunion Homecoming, 2014
  11. 11. Success!
  12. 12. Side Project 1:
 
 Letters Home
  13. 13. Side Project 2: Stanford Stories
  14. 14. Year 2
  15. 15. Success!
  16. 16. SALP Results, Years 1-2 SALP-aligned accessions, 2014-2015 2014 2015
  17. 17. Analysis •Flexibility greatly appreciated •Increased burden on processing staff •Broad engagement strategy had good ROI •Oral history program at Reunion Homecoming much more successful than anticipated
  18. 18. Future • Engage alumni through VR • Extend focus on marginalized groups and student activism • Continue oral history program • Prepare for 125th anniversary exhibits
  19. 19. Recommendations •Explore funding opportunities •Build partnerships and seek out allies •Consider innovative ways to engage community •Keep message focused •Consider less traditional collecting methods

Presentation delivered at the Society of American Archivists (SAA) Annual Meeting, 2016, in a session titled "We Can Work It Out: Building and Maintaining Donor Relations." The Stanford Alumni Legacy Project is an alumni engagement and collecting project begun by the Stanford University Archives in 2014 to better document student life at the university.

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