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Crossing the Chasm

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How can startups "Crossing the Chasm"? Some tips from Diana Kander's Book: The All In Startup

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Crossing the Chasm

  1. 1. How startups can cross the chasm.
  2. 2. Innovators Early Adopters Early Market Like New Things — Big Pain Points Need complete and reliable solutions Early Majority Late Majority Laggards Mainstream Market THECHASM Technology Adoption Life Cycle
  3. 3. It is not First to Market, but the First to Cross the Chasm who wins
  4. 4. Many startups never cross this Chasm, regardless of the adoption of the technology
  5. 5. WHY? Many startups never cross this Chasm, regardless of the adoption of the technology
  6. 6. Here’s how a startup typically works:
  7. 7. Idea Here’s how a startup typically works: acing with all the possibilities of what it could turn into, the impact it could hav
  8. 8. Idea Build Here’s how a startup typically works: the most comprehensive version of it, rarely showing it to anyone because he
  9. 9. Idea Build Brand Here’s how a startup typically works: ame and a logo. He purchases a domain and builds a website. He creates m
  10. 10. Idea Build Brand Customer Here’s how a startup typically works: kes out big time, causing him to realize that something is wrong with his initia
  11. 11. Idea Build Brand Customer Here’s how a startup typically works: And then he repeats step one through four all over again, spending a lot of time and money, without making any forward progress.
  12. 12. Idea Build Brand Customer Here’s how a startup typically works: This is the startup loop of despair. And then he repeats step one through four all over again, spending a lot of time and money, without making any forward progress.
  13. 13. Innovations are about finding customers, not building products
  14. 14. No entrepreneur fails because they couldn’t build their product. They fail because no one wanted to buy what they built.
  15. 15. Idea Build BrandCustomer Here’s how a startup should work:
  16. 16. How do you know if you customers will buy your product or service?
  17. 17. What we have is a failure to experiment.. What we have is a failure to experiment..
  18. 18. Number of Experiments Run Likelihood of Failing Failure Curve

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