Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Published on
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
Be the first to comment