15 Tools & Techniques To Increase The Success Of Your Content Marketing

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In light of Google's algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed "content marketing is the only marketing left".


During this webinar, Kelvin Newman, reveals 15 tools and techniques that will have a positive impact on your content marketing performance.

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15 Tools & Techniques To Increase The Success Of Your Content Marketing

  1. 1. © Emarketeers 2007 15 Tools & Techniques to Increase the Success of Your Content Marketing Kelvin Newman - Founder, Rough Agenda
  2. 2. Gartner Hype Cycle
  3. 3. Exceptional content takes all the rewards
  4. 4. Content Marketing is all the marketing that’s left. Seth Godin http://lor3nzo.com/
  5. 5. THEME Ed.ward
  6. 6. Tribes kenjonbro
  7. 7. Hook iPeat
  8. 8. Engaging Content
  9. 9. Marketing
  10. 10. Evaluation
  11. 11. Buffer Schedule and plan you content for the best possible time https://bufferapp.com/
  12. 12. BlueNod Visualise the interactions around a hashtag or topic http://bluenod.com/
  13. 13. Tweet Binder Find the influential Tweeters around a topic http://www.tweetbinder.com/
  14. 14. Klout Save time and effort finding great content to share. http://klout.com/#/create
  15. 15. Bottlenose Tap into and understand the Zeitgeist http://bottlenose.com/
  16. 16. BuzzSumo Identify the most shared links and key influencers for any topic
  17. 17. Social Crawlytics Learn from your competitors content success stories https://socialcrawlytics.com/
  18. 18. FollowerWonk Find the overlaps between influencers in your space. https://followerwonk.com/
  19. 19. Google Trends Understand the seasonality in content demand. http://www.google.com/trends/explore
  20. 20. Uber-suggest Discover long-tail content ideas driven by demand.
  21. 21. Five Second Test Quick & cheap feedback on your content design ideas http://fivesecondtest.com/
  22. 22. Google Consumer Surveys Get insightful statistics & research for not much money. https://www.google.com/insights/consumersurveys/home
  23. 23. Real Time Board Manage ideas and concepts with a Virtual Whiteboard. https://realtimeboard.com/
  24. 24. Image Raider Find people sharing your visual content. http://www.imageraider.com/
  25. 25. Google+ Ripples See how Content Spreads whilst on Google+ https://plus.google.com/ripple/details?url
  26. 26. © Emarketeers 201427April 10, 2014 Thank you! • See all our courses at: http://www.emarketeers.com/training-courses ! • Or call us on 0845 680 1235 or follow us… @Emarketeers http://www.facebook.com/Emarketeers http://www.linkedin.com/company/Emarketeers http://plus.google.com/Emarketeers

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