Citrix Virtual Story


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A presentation I regularly give at conferences and channel meetings, this deck overviews the 30,000 foot Citrix message and the ease of use for any enterprise to adopt a virtual desktop/app solution as well as the driving forces behind virtualization in general/

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  • IT is constantlyfacing new challenges. You have always been asked to do more with less, but that perhaps has never been more true. Whether you are trying to build on the success of server virtualization programs you have already rolled out, stay ahead of compliance and data, deal with the explosion of new devices that are coming into your networks or an knee deep planning for your Windows 7 migration, Desktop Virtualization can provide a centralized, manageable infrastructure for meeting these challenges in new ways.
  • To better understand virtual computing, the satellite TV business model is a great analogy.The satellite TV business model is device and network independent. It delivers services to anyone, anywhere, at anytime. Subscribers can select new services on-demand… and it has a predictable cost model. The attributes of the Satellite TV business model are exactly how every IT organization would love to operate. Here’s a secret – it is exactly how Citrix has driven its product & technology strategy…
  • The Direct TV model to enable this awesome business model is strikingly simple…A few key elements…Content is hosted centrally withdelivery managed by “controllers”. Subscribers simply connect their TVs or PCs to “receivers” that receive content from the controllers.
  • Subscribers then use a self-service program guide to select and access what they want, when they want it.
  • Citrix virtual computing has the same components: Controllers in the datacenter…XenDesktop, XenApp, XenServer that virtualize and deliver… and networking components… NetScaler, Access Gateway and Branch Repeater that secure and optimize.A lightweight software client, Citrix Receiver, resides on every device, allowing people to “receive” the IT services they need.And to make IT easy… Citrix Receiver includes a self-service “IT guide” for people to select the IT services they need… apps, virtual desktops, and collaboration tools… just like they would select a TV program or on-demand movie. It’s easy for users, improving productivity, and more flexible for IT, helping to lower costs and improve security.
  • More and more IT leaders are recognizing the value of virtual computing – improved flexibility, security, productivity and mobility – “Going virtual” is how to stay ahead in a business world that’s changing faster than ever, creating new possibilities for personal efficiency and business speed, with new ways for people and IT to work.
  • Citrix Virtual Story

    1. 1. Citrix <br />Overview, Vision, and Direction<br />James Ward<br />Channels, Citrix Canada<br />
    2. 2. Data Security <br />and Compliance<br />Explosion of<br />New Devices<br />Rise of Cloud Computing<br />Users Want Access Anywhere, Anytime<br />Windows 7 <br />and PC Refresh<br />Success of Server Virtualization<br />
    3. 3. New generation of workers<br />
    4. 4. Consumerization<br />
    5. 5. Self-Service<br />
    6. 6. <ul><li>Don’t care about your TV
    7. 7. Don’t care what you watch
    8. 8. Predictable cost model
    9. 9. On-demand service anywhere</li></li></ul><li>Receiver<br />Controller<br />BBC<br />Showtime<br />Sky News<br />Pay-per-view<br />Receiver<br />Repeater<br />Gateway<br />Controller<br />XBOX 360<br />Content<br />Blu-ray DVD<br />Apple TV<br />Delivery Network<br />
    10. 10. Advertise<br />Subscribe<br />
    11. 11. XenDesktop<br />XenApp<br />XenServer<br />NetScaler<br />AccessGateway<br />Branch Repeater<br />BBC<br />Showtime<br />Sky News<br />Pay-per-view<br />Receiver<br />XBOX 360<br />DataCenter<br />Content<br />Delivery<br />Network<br />Cloud Services<br />Delivery<br />Network<br />Blu-ray DVD<br />Apple TV<br />Advertise<br />Subscribe<br />HDX<br />Citrix Receiver<br />
    12. 12. virtual computing<br />security<br />mobility<br />velocity<br />flexibility<br />productivity<br />New ways for people and IT to work<br />
    13. 13. From Wow to How: A Citrix Video Presentation<br />