Pi Womens Center Full Presentation


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Pi Womens Center Full Presentation

  1. 1. A Place Where Women Learn • Connect • Collaborate • Thrive 2009 Eric Lafforgue Copyright. All Rights Reserved The Women’s Center for Knowledge and Empowerment a social entrepreneurship project of The Press Institute Nairobi, Kenya
  2. 2. Imagine a place where ethical journalism and social entrepreneurship meet to produce news that is bold, authentic and accurate. As a young foreign correspondent in Nepal, Cristi Hegranes imagined such a place. From this vision The Press Institute emerged. 2
  3. 3. Now solutions-based reporting is being used as a tool for global transformation by empowering individuals, building stronger communities and raising global awareness. 3
  4. 4. How We Empower PI Certified Reporter Network The Press Institute (PI) trains and employs women in developing countries to be reporters for our local independent publications, regional news desks and global newswire. Advanced Journalism Training Specialty Reporting Seminars teach advanced news-gathering and story-telling skills, giving reporters the confidence to deepen their coverage of challenging issues like HIV/ AIDS and Climate Change. Partnerships and Companion Programs PI partners with global and local organizations to broaden the reach and impact of its work. Current programs focus on youth journalism, citizen journalism, web 2.0, adult literacy, computer skills and wellness. Social Entrepreneurship PI recently launched a 10-year strategy to create social enterprises in the communities where it operates regional news desks to generate in-country income for its journalism training and news desk operations. 4
  5. 5. Why We Do It Why We Empower When PI hired Tara Bhattarai she was writing under a male pseudonym in Nepal. Women were not paid well to be reporters nor were their opinions respected. One year after being trained and employed by the Press Institute, Tara recounted the story of a young girl sold to a brothel in India, her abuse and eventual escape. Published under her own name, the story received more than 1,000,000 hits online and remains one of PI’s best-known pieces of journalism. Today, Tara is an internationally respected reporter with no need for a pen name. 4
  6. 6. Our Impact 119 47 500 1,000,00 women trained in women employed individuals served people read our news in 40 the principles and as PI reporters through companion countries annually practices of ethical programs journalism PI Mexico News Desk
  7. 7. Our News is Different Press Institute News is Different The Press Institute produces authentic global news stories that are: •Solutions-based •Human-centered •Ethical •Reported by local people to provide our readership historical, social and political context 6
  8. 8. Where We Are With headquarters in San Francisco, PI operates independent news desks in 22 countries around the globe. It also operates larger-scale news desks with robust companion partner programs in Mexico and Nepal. 8
  9. 9. 2009 Eric Lafforgue Copyright. All Rights Reserved The Press Institute is launching its next news desk together with its first social enterprise in Kenya -- The Women’s Center for Knowledge and Empowerment. 9
  10. 10. The Women’s Center for Knowledge and Empowerment Goal To increase women’s access to information and education while providing sustainable, local funding for journalism training and news desk operations in Kenya. Vision Thousands of women improve their lives and pass on their knowledge, skills and wisdom to thousands more. [insert team photo] 10
  11. 11. Why Kenya Kenya, with its relatively stable government and cosmopolitan capital, offers PI a strategic location for gathering and disseminating original news content from east Africa. However, Kenya remains fraught with gender inequality and vast socio-economic disparity, preventing women from realizing their full potential. 11
  12. 12. Why Women Women comprise over 51% of the total population and half of the labour force in Kenya, yet: 8% Women in parliamentarian and leadership positions1 18% Women represented in political decision-making1 <1% Women reporting on politics and government2 8% Women as subjects in political news2 16% Women enrolled in computer science programs1 57% Women-owned business income compared to men-owned1 References 1 African Development Bank and African Development Fund, October 2005. Kenya Gender Profile. Nairobi. 12 2 Gallagher, M., 2005. Global Media Monitoring Project 2005. London.
  13. 13. Joanne’s Story Joanne Wanjala was born in Namilama, a remote, male- dominated village in the Bungoma district in western Kenya. When she was 12-years old, Joanne found herself seeking refuge with an aunt after her father tried to force an arranged marriage. Despite the odds stacked against her, Joanne completed secondary school and graduated from the University of Nairobi with a degree in Communications. Thanks to a University scholarship, Joanne is now working on a masters degree in literature. She is married with a young son. Despite all her achievements, Joanne continues to face challenges. The cost of Internet access in Nairobi is prohibitively high but she needs the Internet to do research for school work.  Even after graduation, Joanne will be challenged to find gainful employment in a country that has a 40 percent unemployment rate. Although she has overcome so many of the barriers that women face in Kenya, Joanne wonders how she will be able to contribute to the care of her family if she cannot find a job. Joanne’s story is just one of millions of stories about women who need education, access to information and opportunities for personal and economic empowerment. 13
  14. 14. The Women’s Center for Knowledge and Empowerment News Desk Reporters are trained with strong reporting skills to produce original news stories from Kenya and East Africa. Cyber Cafe Community Space Semi-private, fully equipped computer Business Center Classes, workshops and seminars in stations allow women to: Printing, copying, scanning, and faxing adult literacy, computer skills, business •connect remotely provide a one-stop experience for skills, leadership and wellness develop •participate in e-learning programs students and business women. skills for personal and professional •listen to online tutorials, podcasts and advancement and empowerment. videos Day Care Vocational Training Paid internships give fledgling Mentoring Program Short-term daycare plus gaming professionals hands-on, marketable Mentors to help women reach their stations make it possible for mothers to experience in technology and business. personal and professional goals access our services.
  15. 15. Timeline Milestone 2: Milestone 4: Cyber cafe and Community space business center opened opened Internship program launched Milestone 3: Milestone 1: Milestone 5: Childcare center First reporters trained Customer and opened and fully reporting from financial targets Mentoring Kenya achieved program launched 1 2 3 4 5 Months 1-3 Months 4-9 Months 10-15 Months 16-21 Months 22-24 15
  16. 16. Our Project Team STAFF PARTNERS Cristi Hegranes, Founder and Executive Director Jennifer Ruwart, Global Business Development Director Meagan Demitz, Associate Trainer, Africa Irene Mwivano, PI Reporter, Kenya ADVISORS Melissa Beran Samuelson, Clinical Professor, Thunderbird School of Global Management Haki Self-Help Group Natasha Deganello Giraudie, CEO, Micro-Documentaries Gemma Dreher, Senior Counsel, BAE Systems Harrison Goodall, Chief Operating Officer, One Global Economy Jeanne Marie Grumet, President, Communications Catalyst Amy Lombardo, Founder, True Nature Wellness Gabrielle Rapport, Director, Corporate Responsibility, Ontier 16
  17. 17. Funding Funding Strategy (Year 1) Amount Existing funds $59,800 Individual support $26,000 Corporate Support $20,000 Foundation support $104,000 Total $209,800 17
  18. 18. Start-up Costs Expenses (start-up + operations) Amount News Desk $45,800 Cyber Cafe $59,400 Business Center $30,300 Community Space $53,500 Internship and Mentoring Program $11,350 Day Care $9,450 Total $209,800 Revenue Total $209,800 18
  19. 19. Goals •Produce powerful stories about the reality of life in Africa - not as a dying continent, but a complex place teaming with life. •Increase access to information, education and vocational training in journalism, technology and business. •Provide safe space for women to network, collaborate, mentor, coach and support each other. •Generate funding for journalism program in Kenya. 19
  20. 20. Outcomes Your investment supports: 6 month 1 year 2 year •10 women complete •10 women complete •10 women complete certified reporter training certified reporter training certified reporter training •5 women complete •5 women complete •10 women complete technology and business technology and business technology and business internship program internship program internship program •300 women receive •700 women receive education and training education and training •20,000 hours of Internet •24,000 hours of Internet usage provided to usage provided to women women 20
  21. 21. The Press Institute is advancing social equity and economic justice for women in Kenya. Join Us! To make a donation or for more information, please contact Jennifer Ruwart at jennifer@globalpressinstitute.org or (415) 300-7648