Mobile Networks: Responding To Public Concern          with Good Policy and Communications                                ...
Mobile Services Need Mobile Networks                                                                700,000,000           ...
Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012                           World Health Organization, 20...
Evidence Subject to Regular Expert Review                         www.gsma.com/health‘In summary, although a substantial a...
Mobile Networks Are Low Power         More base stations provide:             –       More coverage.             –       ...
Exposure Similar Between Countries                                              1000                                      ...
Exposures Similar to Other Wireless Services100 90 80100 70 90 60 80 50 70 40 60                                          ...
WHO - Wireless Networks (May 2006)          ‘…RF exposures from base stations…lower or comparable to RF exposures        ...
Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012                           World Health Organization, 20...
Public Concern About Mobile Communications         Risk perception factors:             –       Perceived uncertainty    ...
Importance of Risk Communication         Communication:             –       When?             –       Who?             – ...
Risk Communication Principles        Trust.        Perception.        Listen.        Culture..        Information.© G...
Good Practice Risk Communication         Use 3 key messages, for example:             –       Complies with limits.      ...
Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012                           World Health Organization, 20...
Harmonise with International EMF Policy                                      www.itu.int                                  ...
National Policy for Mobile Networks         Mobile networks are national infrastructure deployed locally.         Consis...
National Planning Policy for Networks         Mobile networks are national infrastructure deployed locally.         Cons...
National Planning Policy for Networks         Mobile networks are national infrastructure deployed locally.         Cons...
National Planning Policy for Networks         Mobile networks are national infrastructure deployed locally.         Cons...
National Planning Policy for Networks         Mobile networks are national infrastructure deployed locally.         Cons...
Good Policy Reduces Public Concern                                                    International limits.              ...
Precautionary Measures = Increased Concern            Study conducted in Australia, Brazil, India, Japan, Germany, The   ...
Established Risk                                            Obey the law.                                            Be re...
Summary         Adopt evidence based RF policy harmonised with          international recommendations to address concerns...
Thank You      Contact: Dr Jack Rowley      Job title: Senior Director       Research & Sustainability      email addre...
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Mobile Networks: Responding To Public Concern with Good Policy and Communications

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Presentation at First West African Conference on EMF Exposure and Health:
“HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA”
, Lagos, Nigeria, 27-28 June 2012

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Mobile Networks: Responding To Public Concern with Good Policy and Communications

  1. 1. Mobile Networks: Responding To Public Concern with Good Policy and Communications Jack Rowley, PhD, Senior Director Research & Sustainability GSM Association First West African Conference on EMF Exposure and Health: “HARMONIZING EMF RISK COMMUNICATION AND EMF POLICY IN WEST AFRICA” Victoria Crown Plaza Hotel, Victoria Island, Lagos, Nigeria Wednesday, 27th and Thursday, 28th June 2012© GSM Association 2012J. Rowley, June 2012
  2. 2. Mobile Services Need Mobile Networks 700,000,000 total cellular connections across Africa in Q2/2012 2G – 88% CENTRAL AFRICA© GSM Association 2012J. Rowley, June 2012 National infrastructure deployed locally. Wireless Intelligence, 2012 1
  3. 3. Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012 World Health Organization, 2002 2
  4. 4. Evidence Subject to Regular Expert Review www.gsma.com/health‘In summary, although a substantial amount of research has beenconducted in this area, there is no convincing evidence that RFfield exposure below guideline levels causes health effects inadults or children.’© GSM Association 2012J. Rowley, June 2012 Health Protection Agency (UK), 2012 3
  5. 5. Mobile Networks Are Low Power  More base stations provide: – More coverage. – More capacity. – Higher data rates.© GSM Association 2012J. Rowley, June 2012 4
  6. 6. Exposure Similar Between Countries 1000 100Microwatts per square centimetre 10 1 0.1 0.01 0.001 0.01 0.0001 0.00001 0.0000001 0.00000001 Country (points) RF exposure levels similar in all countries. © GSM Association 2012 J. Rowley, June 2012 Based on Rowley et al., 2012 Okonigene et al. (2006) 5
  7. 7. Exposures Similar to Other Wireless Services100 90 80100 70 90 60 80 50 70 40 60 ICNIRP (100%) 30 50 Level (% ICNIRP) 20 40 ICNIRP (100%) 9.22 10 30 3.93 0.06 0.01 0.41 Level (% ICNIRP) 0 20 9.22 10 Average Baby monitors Average WLAN access DECT cordless 3.93 0.06 urban, TV and (20 cm) urban, 0.01 base 0.41 phone (20 cm) point (20 cm) 0 radio stations Average Baby monitors Average WLAN access DECT cordless urban, TV and (20 cm) urban, base point (20 cm) phone (20 cm) radio stations © GSM Association 2012 J. Rowley, June 2012 Based on Valberg et al., 2007. 6
  8. 8. WHO - Wireless Networks (May 2006)  ‘…RF exposures from base stations…lower or comparable to RF exposures from radio or television broadcast transmitters.’  ‘…no adverse short- or long-term health effects have been shown to occur from the RF signals produced by base stations...’  ‘Considering the very low exposure levels and research results collected to date, there is no convincing scientific evidence that the weak RF signals from base stations and wireless networks cause adverse health effects.’© GSM Association 2012J. Rowley, June 2012 www.who.int/emf 7
  9. 9. Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012 World Health Organization, 2002 8
  10. 10. Public Concern About Mobile Communications  Risk perception factors: – Perceived uncertainty and lack of knowledge. – Personal control versus imposed exposure. – Direct versus indirect benefits.  Outrage.  Science necessary not sufficient.© GSM Association 2012J. Rowley, June 2012 9
  11. 11. Importance of Risk Communication  Communication: – When? – Who? – What? – How? ‘Unless an effective system of public information and communication among scientists, governments, the industry and the public is established, new EMF technologies will be mistrusted and feared.’© GSM Association 2012J. Rowley, June 2012 World Health Organization, 2002 10
  12. 12. Risk Communication Principles Trust. Perception. Listen. Culture.. Information.© GSM Association 2012 http://www.gsma.com/healthJ. Rowley, June 2012 11
  13. 13. Good Practice Risk Communication  Use 3 key messages, for example: – Complies with limits. – Levels are very low relative to limits. – No established health risks.  Use simple language. – Minimise technical terms.  Use relevant images.© GSM Association 2012J. Rowley, June 2012 12
  14. 14. Responding to EMF Issues© GSM Association 2012J. Rowley, June 2012 World Health Organization, 2002 13
  15. 15. Harmonise with International EMF Policy www.itu.int www.iec.ch www.who.int/emf www.icnirp.org© GSM Association 2012J. Rowley, June 2012 14
  16. 16. National Policy for Mobile Networks  Mobile networks are national infrastructure deployed locally.  Consistent policy protects public and supports rollout.  Comply with national RF exposure limits to address public concerns. USA: ‘No State or local government or instrumentality thereof may regulate the placement, construction, or modification of personal wireless service facilities on the basis of the environmental effects of radio frequency emissions to the extent that such facilities comply with the Commission’s regulations concerning such emissions.’© GSM Association 2012J. Rowley, June 2012 15
  17. 17. National Planning Policy for Networks  Mobile networks are national infrastructure deployed locally.  Consistent policy protects public and supports rollout.  Comply with national RF exposure limits to address public concerns. UK: ‘if a proposed mobile phone base station meets the…ICNIRP guidelines…it should not be necessary for a local planning authority…to consider further the health aspects and concerns about them.’© GSM Association 2012J. Rowley, June 2012 16
  18. 18. National Planning Policy for Networks  Mobile networks are national infrastructure deployed locally.  Consistent policy protects public and supports rollout.  Comply with national RF exposure limits to address public concerns.  Mandatory decision period for site applications. USA: ‘shot clock’ specifies 90 days for collocation applications and 150 days for other siting applications. UK: 56 days for masts below 15 metres and some rooftop developments.© GSM Association 2012J. Rowley, June 2012 17
  19. 19. National Planning Policy for Networks  Mobile networks are national infrastructure deployed locally.  Consistent policy protects public and supports rollout.  Comply with national RF exposure limits to address public concerns.  Mandatory decision period for site applications.  Simplify procedures for small antennas, low power and modifications. Ireland – antennas smaller than 2 m on rooftops do not require permits. Italy – sites less than 20 W transmit power do not require permits. Netherlands – most upgrades are permit free.© GSM Association 2012J. Rowley, June 2012 18
  20. 20. National Planning Policy for Networks  Mobile networks are national infrastructure deployed locally.  Consistent policy protects public and supports rollout.  Comply with national RF exposure limits to address public concerns.  Mandatory decision period for site applications.  Simplify procedures for small antennas, low power and modifications.  Allow site sharing where technically and commercially feasible.© GSM Association 2012J. Rowley, June 2012 19
  21. 21. Good Policy Reduces Public Concern  International limits.  National mast policy.  Code of practice.  Sample audits.  Information.  Research support.© GSM Association 2012J. Rowley, June 2012 Mobile Operators Association (UK), 2010. 20
  22. 22. Precautionary Measures = Increased Concern  Study conducted in Australia, Brazil, India, Japan, Germany, The Netherlands, South Africa, UK and USA. – ICNIRP recommends limits, however, in some countries debate continues. ◄ Less concern More concern ►Base station informationPrecautionary limitsProtect sensitive areasMinimise exposure © GSM Association 2012 All precautionary measures increased concern. J. Rowley, June 2012 Wiedemann, 2011 21
  23. 23. Established Risk Obey the law. Be responsible. Don’t text.© GSM Association 2012J. Rowley, June 2012 http://www.michellehenry.fr/tel.htm 22
  24. 24. Summary  Adopt evidence based RF policy harmonised with international recommendations to address concerns.  Adopt a national policy for deployment of mobile network infrastructure that protects public and supports services.  Communicate using trusted agencies and avoid policies that increase concern.© GSM Association 2012J. Rowley, June 2012 23
  25. 25. Thank You Contact: Dr Jack Rowley Job title: Senior Director Research & Sustainability email address: jrowley@gsm.org Tel: +353 86 806 0849 Website: www.gsma.com/health © GSM Association 2012 J. Rowley, June 2012 24

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