Corporate Social Networking - Business Breakfast March 2010

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A presentation given at our business breakfast in Covent Garden, which covered common applications and usages of social networking in the corporate environment.

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Corporate Social Networking - Business Breakfast March 2010

  1. 1. Corporate Social Networking Business breakfast. Wednesday 24 th March 2010
  2. 2. Welcome. Jason Ross, CEO, View Ben Procter, Director, View Guest Speaker
  3. 3. The hype and science Looking beyond
  4. 4. http:// www.youtube.com/watch?v =D3qltEtl7H8
  5. 5. Starting points. <ul><li>Corporate Social Media is here to stay </li></ul><ul><li>Different Social Media have different strengths - which is right for your business? </li></ul><ul><li>Some new tools and start-ups to watch </li></ul>
  6. 6. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO
  7. 7. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO COLLABORATIVE PLATFORMS USER GENERATED CONTENT PROFESSIONAL NETWORKING SITES SOCIAL NETWORKING SITES CONTENT SHARING SITES
  8. 8. <ul><li>Social networking technology </li></ul><ul><li>Professional networking technology </li></ul><ul><li>Content sharing sites </li></ul><ul><li>User generated content </li></ul><ul><li>Collaborative platforms </li></ul>Types of social media.
  9. 9. Staff
  10. 10. Create employee social networks in your workplace.
  11. 11. Your staff Connecting and collaborating.
  12. 12. Recruitment
  13. 13. Build your own talent communities.
  14. 14. <ul><li>http:// youatmicrosoft.com / </li></ul>Ernst & Young Talent community.
  15. 15. Alumni
  16. 16. Turn former employees into strategic assets.
  17. 17. © View 2010. Supplied commercial in confidence Accenture Enhanced alumni relations.
  18. 18. Investors and media
  19. 19. Make your company more transparent.
  20. 20. GSK Seeking Alpha.
  21. 21. Centrica Engaging with your audiences.
  22. 22. Customers and clients
  23. 23. Put customers at the heart of your brand.
  24. 24. Toyota Conversations.
  25. 26. Dell reputation Managing Online.
  26. 27. I hate Dell.
  27. 28. DellSucks.
  28. 29. © View 2010. Supplied commercial in confidence Dell IdeaStorm community.
  29. 30. Shouting louder Your CSR agenda
  30. 31. The future Social media start-ups and web tools to watch
  31. 32. Dropbox Content sharing site.
  32. 33. © View 2010. Supplied commercial in confidence GoogleWave Collaborative Platform.
  33. 34. Collaborative platform. © View 2010. Supplied commercial in confidence <ul><li>Huddle www.huddle.net </li></ul>Huddle Collaborative platform.
  34. 35. © View 2010. Supplied commercial in confidence Socialtext Collaborative platform.
  35. 36. Bobba Social networking.
  36. 37. © View 2010. Supplied commercial in confidence Types of social media. FACEBOOK LOGO FLICKR LINKEDIN MYSPACE TWITTER XING YOUTUBE SLIDESHARE WIKIPEDIA BUZZ AUDIOBOO COLLABORATIVE PLATFORMS USER GENERATED CONTENT PROFESSIONAL NETWORKING SITES SOCIAL NETWORKING SITES CONTENT SHARING SITES
  37. 38. In summary. <ul><li>Social Media is not a trend that can be ignored </li></ul><ul><li>Only use it if it is business appropriate </li></ul><ul><li>Look to your own staff for ideas </li></ul>
  38. 39. Guest Speaker…
  39. 40. Before you take the leap. <ul><li>Consider your communication strategy </li></ul><ul><li>Define your ‘Social Voice’ </li></ul><ul><li>Consider ROI, sensible next steps </li></ul><ul><li>Understand the mood, internally and externally </li></ul>
  40. 41. Next steps.
  41. 42. Next steps. Your website Your intranet Bespoke solutions
  42. 43. A bit about us
  43. 44. Intranet staff engagement - concept work
  44. 45. Product blogging platform - concept work
  45. 46. CSR Social Networking approach - concept work
  46. 47. Thank you / our work
  47. 48. The company we keep. © View 2010. Supplied commercial in confidence
  48. 59. We think. Intranets should innovate.
  49. 60. <ul><li>Group wide intranet </li></ul><ul><li>Design and integration </li></ul><ul><li>Sharepoint 2010 </li></ul><ul><li>Interactive music player </li></ul>
  50. 64. We think. You should get in touch with us. Jason Ross CEO [email_address] +44 (0) 20 8811 8600 +44 (0) 7718 160 007 © View 2010. Supplied commercial in confidence

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