Second Life as a Communications tool? Masters of Digital Media & Second Life - IABC 2008

1,699 views

Published on

Presentation about how the Masters of Digital Media Program @ the Centre for Digital Media has used Second Life as a communications tool - for IABC (International Association of Business Communicators) 2008

Font changed to a strange one on upload. Also, on slide 34 it should read joanna@gnwc.ca & http://mdm.gnwc.ca/

  • Be the first to comment

Second Life as a Communications tool? Masters of Digital Media & Second Life - IABC 2008

  1. 1. Second Life: A Communications Tool? IABC – British Columbia, April 16 th 2008 Joanna Robinson Research Associate & Instructor Centre for Digital Media Great Northern Way Campus http://mdm.gnwc.ca
  2. 2. Outline <ul><li>What is Second Life? </li></ul><ul><li>What do business communicators need to know about Second Life? </li></ul><ul><li>Intro to the MDM Program @ the Centre for Digital Media, GNWC </li></ul><ul><li>Our uses of Second Life: Events, Recruitment, and classes - a virtual campus and more </li></ul><ul><li>What we learned - Some challenges and some strategies for effective Second Life businesses </li></ul><ul><li>What's next? </li></ul>
  3. 7. Two locations, one vision <ul><li>Centre for Digital Media </li></ul><ul><li>Great Northern Way Campus, Vancouver, Canada </li></ul><ul><li>Wired, powered, modifiable spaces </li></ul><ul><li>Renovated tractor factory </li></ul><ul><li>Large 'hangar' space for student projects, green screen </li></ul><ul><li>Virtual Centre for Digital Media </li></ul><ul><li>'University Project' Region, Second Life </li></ul><ul><li>Fully modifiable, reconfigureable spaces </li></ul><ul><li>Virtual model of future first life building </li></ul><ul><li>Student sandboxes, green screen room </li></ul><ul><li>Grounds & skybox space for projects </li></ul>
  4. 8. Centre for Digital Media (Latitude: 49:16:0.383N, Longitude: 123:5:26.329W)‏
  5. 10. Virtual Centre for Digital Media University Project (150, 84, 23)
  6. 11. Thank You!
  7. 12. Thank You!
  8. 13. Thank You!
  9. 16. Events @ the Virtual Centre for Digital Media: <ul><li>Mixed reality Open House </li></ul><ul><li>Vancouver Police Department </li></ul><ul><li>William Gibson book launch </li></ul><ul><li>CITASA Conference 3.0 2007 </li></ul><ul><li>Program launch with Premier Campbell </li></ul><ul><li>MDM Student Showcase – Mixed reality with live DJ </li></ul><ul><li>Contemporary Art Gallery's 'RSVP' Picnic </li></ul>
  10. 17. Classes & other activities @ the Virtual Centre for Digital Media: <ul><ul><li>‘ The Visual Story’ </li></ul></ul><ul><ul><li>‘ Building Virtual Worlds’ </li></ul></ul><ul><ul><li>'Interdisciplinary Improvisation' </li></ul></ul><ul><ul><li>Student organized sandbox experimentation and socializing </li></ul></ul>
  11. 31. Building Virtual Worlds: Remote Class
  12. 32. What we learned was important <ul><li>Customize your avatar </li></ul><ul><li>Research what others in your field are doing in SL </li></ul><ul><li>Join SL groups & start YouTubing SL Machinima </li></ul><ul><li>Remember when planning activities & spaces – 'reality' need not apply </li></ul><ul><li>Plan creative, interactive spaces and if possible, SL products or services </li></ul><ul><li>Consider events </li></ul><ul><li>Often the reaction to a SL event is more powerful and reaches more people than the event itself </li></ul>
  13. 33. What's next? <ul><li>For virtual worlds? </li></ul><ul><li>The 3D web? </li></ul><ul><li>For the Centre for Digital Media & virtual worlds – use in Building Virtual Worlds & other classes through machinima, virtual environment design, improv activities </li></ul><ul><li>Remote Masters of Digital Media program in development for 2009 </li></ul>
  14. 34. JoannaTrail Blazer [email_address] http://mdm.gnwc.ca/

×