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Fit 'N' Well Fitness 2009

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Presentation for Info 191 2009

Published in: Business, Health & Medicine
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Fit 'N' Well Fitness 2009

  1. 1. An Analysis of the New Zealand Fitness Industry Jacqui Robins
  2. 2. What was once a …Is now a place place for for everyone! bodybuilders…
  3. 3. New Trends
  4. 4. Decrease in memberships due to the economic climate
  5. 5. The Obesity Epidemic
  6. 6. Increase in Home Gyms
  7. 7. Competitors
  8. 8. Les Mills • Established in 1968 •Over 10000 gyms in 60 countries •Competitive joining rates •High class facilities
  9. 9. Contours – Gym for Women • Women’s Specific •Operating for over 15 years •20 branches across the country •Single membership fee
  10. 10. At this time, it is not ideal to expand into New Zealand due to the current economic climate

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