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Laymen's talk JRMS

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Laymen's talk JRMS

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Laymen's talk JRMS

  1. 1. Ricardo Mejía Vision Concepts for SMEs* Developing a Design-Led Futures Technique to Boost Innovation * small- and medium-sized enterprises
  2. 2. FOCUS This thesis focuses on the confluence of futures studies with design and the way this blend can serve SMEs.
  3. 3. CONTENTS 1. Futures studies 2. Design-led futures techniques 3. A design-led futures technique for SMEs: DIVE
  4. 4. 1. FUTURES STUDIES The techniques that help enterprises in “thinking, mapping, and influencing the future” (Hines, 2016).
  5. 5. SETTING THE TIME FRAME
  6. 6. ANALIZING THE CONTEXT FACTORS
  7. 7. ENVISIONING THE ALTERNATIVES
  8. 8. MAPPING THE PREFERABLE
  9. 9. TECHNOLOGY ROADMAPPING
  10. 10. SCENARIO THINKING
  11. 11. MANAGEMENT-LED FUTURES TECHNIQUES Long-term oriented explorations that cover broader scopes and result in abstract outcomes, which are communicated mainly in words.
  12. 12. 2. DESIGN-LED FUTURES TECHNIQUES On the contrary, design-led futures techniques cover diverse time frames of narrow scopes, producing more tangible results, which are shared visually.
  13. 13. CONCEPT CARS Mercedes-Benz F 015 Luxury in Motion by Daimler AG, 2015
  14. 14. ACTIVITIES MAKING SHARING
  15. 15. OUTCOMES
  16. 16. 3. A DESIGN-LED FUTURES TECHNIQUE FOR SMEs: DIVE DIVE is a design-led futures technique that assists designers in making and sharing vision concepts with company representatives for SMEs.
  17. 17. ACTIVITIES
  18. 18. OUTCOMES
  19. 19. DISCUSSION Design is a strategic asset that adds to futures studies a visual, hands-on and human-centered way to make tangible images of the future SMEs could apply design futures to navigate towards the future, taking advantage of their resilience and compact architecture to leave a personal legacy • Although the image of the future may be blurred, it can guide SMEs • The ethical dilemmas that the future represents for SMEs Teaching designers design-led futures techniques will give them non-existent added value in traditional– business consulting
  20. 20. Ricardo Mejía rrebrand.com ricardo@rrebrand.com THANKS

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