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In 2003 Pfizer introduced the Sana la Rana campaign to encourage American Latinos/as to engage in conversation about health issues. I like this campaign because it recognizes differences within the American Latino/a co-culture, and because it capitalizes on some of the unique culture-specific characteristics of American Latinos/as. Ketchum PR was the agency. Sana la Rana won a PRSA Silver Anvil and was recognized in numerous health publications. Not bad for a little green frog and a children’s rhyme. I developed the presentation for classroom use.