Print vs. Pixels
Why Writing on the Web
Is Totally Different From
Writing on Dead Trees
by JONATHAN RICK
“BuzzFeed wasn’t just hiring brand
names to serve as lustrous hood
ornaments connoting credibility, the way
Tina Brown and...
Lean Backward
Lean Backward Lean Forward
This is how we
read online.
Nielsen Norman Group (2006)
This is how we
read scan online.
Nielsen Norman Group (2006)
Everything You Know
About Web Publishing
Is Wrong
What’d Ya Think?
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees
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Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees

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To copy and paste from print to pixels is to deprive readers of the Web’s richness. Shifting copy from dead trees to Web browsers is a complex process, requiring attention to fonts, letter-spacing, line-length, leading, page size, and margins.

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Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dead Trees

  1. 1. Print vs. Pixels Why Writing on the Web Is Totally Different From Writing on Dead Trees by JONATHAN RICK
  2. 2. “BuzzFeed wasn’t just hiring brand names to serve as lustrous hood ornaments connoting credibility, the way Tina Brown and Arianna Huffington have. The hires at BuzzFeed were more like maypoles: young writers native to the web who become pivot points for content because they are bathed in both the ethos and practice of social media.” —David Carr
  3. 3. Lean Backward
  4. 4. Lean Backward Lean Forward
  5. 5. This is how we read online. Nielsen Norman Group (2006)
  6. 6. This is how we read scan online. Nielsen Norman Group (2006)
  7. 7. Everything You Know About Web Publishing Is Wrong
  8. 8. What’d Ya Think?

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