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HOW TO THINK
OF SOCIAL MEDIA

   Jonathan Rick

      @jrick
Before you entertain a
social media strategy,
     you need a
  business strategy.
When you
      think of
       social
     media…




…don’t think of tactics.
Don’t Think Of…

 …tactics and channels:
When you
     think of
      social
    media…




…think of strategies.
Think of strategies:
 Building brand loyalty

 Responding to customers

 Discovering advocates and detractors

 Demonstrating thought leadership

 Tracking industry trends

 Attracting media attention

 Generating leads

 Recruiting employees and partners

 Keeping colleagues up to date

 Monitoring competitors

 Securing search engine equity
Thus, “social media” doesn’t refer to platforms,
but to what those platforms enable:




   SOCIAL
INTERACTIONS
One More Thing
Being socially    savvy
matters more than
being media      savvy.
Let’s Continue the Conversation
Email        hi@jonathanrick.com

Website      jonathanrick.com

Twitter      @jrick

SlideShare   slideshare.net/jrick

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How to Think of Social Media

  • 1. HOW TO THINK OF SOCIAL MEDIA Jonathan Rick @jrick
  • 2. Before you entertain a social media strategy, you need a business strategy.
  • 3. When you think of social media… …don’t think of tactics.
  • 4. Don’t Think Of… …tactics and channels:
  • 5. When you think of social media… …think of strategies.
  • 6. Think of strategies:  Building brand loyalty  Responding to customers  Discovering advocates and detractors  Demonstrating thought leadership  Tracking industry trends  Attracting media attention  Generating leads  Recruiting employees and partners  Keeping colleagues up to date  Monitoring competitors  Securing search engine equity
  • 7. Thus, “social media” doesn’t refer to platforms, but to what those platforms enable: SOCIAL INTERACTIONS
  • 9. Being socially savvy matters more than being media savvy.
  • 10. Let’s Continue the Conversation Email hi@jonathanrick.com Website jonathanrick.com Twitter @jrick SlideShare slideshare.net/jrick