8 Secrets to Perfect Your Personal Brand Online

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Whether you know it or not, you’re carrying around a digital brand. But you have a choice in the matter: you can brand yourself, or you can be branded. You can do things to own your identity, or you can let default settings shape your name.

I think the latter is preferable. And so I’d to share eight easy ways to better brand yourself online.

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8 Secrets to Perfect Your Personal Brand Online

  1. 1. online
  2. 2. What Is “Branding”? Your brand isn’t what you say it is. Your brand is what they say it is.
  3. 3. What Is “Branding”? Your brand is the one sentence people say about you after you leave the room.
  4. 4. Why Branding Matters to You You can brand yourself. Or you can be branded.
  5. 5. A Case Study: Your Emails
  6. 6. What Brand Does Your Communicate? Email Address
  7. 7. What Brand Does Your Communicate? (Before the “@”) Email Address
  8. 8. rzelick04@bloomberg.net
  9. 9. gary.barns@ypfp.org
  10. 10. I WORK FOR A GIANT CORPORATION
  11. 11. sjames@heritage.org
  12. 12. dgriswald@curleycompany.com
  13. 13. I WORK AT A SMALL BUSINESS
  14. 14. steph@creative2.com
  15. 15. murray@knull.com
  16. 16. I’M 1 OF 3 EMPLOYEES
  17. 17. bigbadserrao@aol.com
  18. 18. tiradesrus@gmail.com
  19. 19. DON’T HIRE ME
  20. 20. talentedwriter@outlook.com
  21. 21. What Brand Does Your Communicate? (After the “@”) Email Address
  22. 22. YOUR EMAIL ADDRESS YOUR COMPUTER SKILLS @yourowndomain.com • Good chance of being skilled and capable • Maybe even a digital consultant @gmail.com • Most likely knows their way around a computer • When the Internet stops working, actually tries rebooting the router before calling a family member for help @hotmail.com • Uses a Compaq • Still has issues with spyware • Still thinks MySpace is hip @yahoo.com • Usually types in ALL CAPS • Sends you email chain letters saying that Bill Gates will eat your hard drive unless you forward this message to everyone you know @aol.com • Before asking for computer help, still thinks it’s funny to say, “I’m computer illiterate” • Calls you on the phone to tell you about a neat website they’ve discovered, then says into the receiver, “Ok, go to h… t… t… p… colon… slash… slash… w… w… w… dot…” • Prints out emails and brings them to your house
  23. 23. EMAIL DOMAIN AVERAGE DONATION @aol.com $159 Other $151 @comcast.net $98 @yahoo.com $60 @hotmail.com $35 @gmail.com $31
  24. 24. “If a guy gives me his email and it’s Hotmail, I’d just as well be given a wrong number.” —KC IFEANYI
  25. 25. I Don’t Take Myself Too Seriously chip @mybigchief.com
  26. 26. I Work in Washington taylor @engagedc.com
  27. 27. I’m a Bureaucrat ellen.kim.ctr @tma.osd.mil
  28. 28. I’m My Own Boss david @davidallgroup.com
  29. 29. I’m a Big Deal joshua_lyman @who.eop.gov
  30. 30. Seriously? pchase @optonline.net
  31. 31. What Brand Does Your Communicate? Email Signature Block
  32. 32. Google yourself regularly
  33. 33. Rank Website Positive Negative Neutral 1 jonathanrick.com ✔ 2 jonathanrick.com ✔ 3 twitter.com ✔ 4 linkedin.com ✔ 5 slideshare.net ✔ 6 fastcompany.com ✔ 7 columbia.edu ✔ 8 mashable.com ✔ 9 facebook.com ✔ 10 google.com ✔
  34. 34. Current Accurate Positive
  35. 35. Rank Website Current Accurate Positive 1 jonathanrick.com ✔ ✔ ✔ 2 jonathanrick.com ✔ ✔ ✔ 3 twitter.com ✔ ✔ ✔ 4 linkedin.com ✔ ✔ ✔ 5 slideshare.net ✔ ✔ ✔ 6 fastcompany.com ✔ ✔ ✔ 7 columbia.edu    8 mashable.com ✔ ✔ ✔ 9 facebook.com ✔ ✔ ✔ 10 google.com ✔ ✔ ✔
  36. 36. google.com/alerts
  37. 37. Manage negative links
  38. 38. Don’t click on them Have an explanation Leave a comment Use a nickname
  39. 39. Create content
  40. 40. Comments Social Media Website
  41. 41. Resist the urge to overshare
  42. 42. Email like a lawyer Be careful who you friend Use privacy settings
  43. 43. Carve out your own niche
  44. 44. Don’t be the best marketer in the world.
  45. 45. Be the best marketer of nonprofits.
  46. 46. Make LinkedIn your best friend
  47. 47. Don’t Do This
  48. 48. Do This
  49. 49. Promote yourself
  50. 50. Should You Do It A As These Guys Do? Aggressively
  51. 51. David All
  52. 52. Patrick Ruffini
  53. 53. Or A As These Guys Do? Passively
  54. 54. Michael Krempasky
  55. 55. Cyrus Krohn
  56. 56. Redirect inactive accounts
  57. 57. As of July 22, 2014 Michael Robinson
  58. 58. As of February 14, 2016 Robert Bluey
  59. 59. QUICK QUIZ
  60. 60. Tell Me About Your Brand! hi@jonathanrick.com jonathanrick.com @jrick slideshare.net/jrick

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