Independent record label research project

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Independent record label research project

  1. 1. Independent record label research project. HUNGRY AUDIO
  2. 2. Who are they? Hungry Audio! What artists does the label promote? Sennen, Mia Vigar, The Telescopes, Master Solo, The Sadtowns and My Favorite. Are the artists well known? No, not particularly. How does the label benefit from new media technology? Place your research under the key headings: MARKETING: Twitter – the label frequently keeps readers updated on new releases and news. DISTRIBUTION and EXCHANGE: Content is available from Limewire and iTunes Does your label feature on the Radio One playlist? Nope. What radio stations play music from your label? Future Radio What TV stations (if any) support music from your label? What web sites live stream music from your label? Last FM, YouTube and Myspace
  3. 3. Hungry Audio’s ‘Long tail’ Artists: * Sennen * Mia Vigar * The Telescopes Draw a Long Tail for your artists by researching the following: Their PLAYS on Last FM; what similar artists does Last FM recommend and where would you place them on your Last FM Long Tail? Sennen - Mia Vigar - The Telescopes - 65,634 Last FM plays 13,098 YouTube views 5,114 Last FM plays 341 YouTube views 357,329 Last FM plays / YouTube views
  4. 4. Ownership. <ul><li>Does your Independent label supply artists for music festivals? If so which ones? </li></ul><ul><li>/ </li></ul><ul><li>Who owns the Independent label? </li></ul><ul><li>It is owned by five partners - Adrian Cooke, Stewart Nash, Alan Southgate, Rob Childerhouse and Chris Bourn. </li></ul><ul><li>Where is the label based? </li></ul><ul><li>Norwich & London </li></ul><ul><li>How many people are employed by the label? </li></ul><ul><li>/ </li></ul><ul><li>Does the label have marketing, legal, creative, production departments? </li></ul><ul><li>/ </li></ul><ul><li>Is the label attached to a famous club (e.g. Fabric, Ministry of Sound)? </li></ul><ul><li>/ </li></ul><ul><li>Can you supply music for the label to consider (A&R)? </li></ul><ul><li>You can send demos to the label. </li></ul>
  5. 5. Production. Does your label produce physical CDs or vinyl? Both are available! Does your Independent label own their own recording studio? / Does the label produce any merchandise? The artists themselves product the merchandise.
  6. 6. Marketing. <ul><li>What techniques does the Independent label use to promote their artists? </li></ul><ul><li>They are strong users of Myspace and Twitter, as this really helps spread the word. </li></ul><ul><li>Does the label use Myspace? Does the label pay for a web site for the artists? </li></ul><ul><li>Yes. All the artists have a Myspace page, and a majority have their own website. </li></ul><ul><li>Does the Independent label have a You Tube account? If so what is featured (music videos, interviews etc) </li></ul><ul><li>No, however some of the artists have their own accounts. Music videos, interviews and live footage is uploaded. </li></ul><ul><li>What press, TV coverage can you find about the bands signed to the label? </li></ul><ul><li>http://www.edp24.co.uk/content/edp24/whats-on/story.aspx?brand=EDPOnline&category=WhatsOn&tBrand=EDPOnline&tCategory=WhatsOn&itemid=NOED08%20Apr%202010%2014%3A09%3A00%3A007 </li></ul><ul><li>Does the label organise gigs to promote the band? If so where? </li></ul>
  7. 7. Distribution. <ul><li>Does HMV stock CDs from your Independent label? Does Tesco’s or Morrison’s? If so how much are the CDs? </li></ul><ul><li>Does the Independent label have a Paypal account for digital downloads? How much per download? </li></ul><ul><li>Yes, and through iTunes. 79p per track, around £5-£1- per album. </li></ul><ul><li>Does iTunes stock tracks from your label? </li></ul><ul><li>As above. </li></ul><ul><li>In what ways has your Independent record label embraced new media technology? </li></ul><ul><li>Hungry Audio has embraced the social networking side of new media technology. It has squeezed every last piece of advertising and marketing out of Myspace and Twitter that it can. </li></ul><ul><li>It has also used iTunes and Last FM to distribute free downloads. </li></ul><ul><li>How could it improve it’s web presence? </li></ul><ul><li>I think it could definitely do just a little bit more to promote itself through Myspace and possibly set up a few pages on Facebook, as participatory cultures play a big part in today's society. Music message boards, forums, etc would be great for marketing and getting fans of indie music into their artists. </li></ul>

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