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The Secrets to Leveraging Venture Funding Rounds for Sales Success

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How B2B Sales Reps can effectively leverage venture capital funding rounds to improve their results.

Published in: Sales
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The Secrets to Leveraging Venture Funding Rounds for Sales Success

  1. 1. - A PUBLICATION OF FUNDZ, LLC - The Secrets to Leveraging Venture Rounds for Sales Success THE STEP-BY-STEP GUIDE TO AND HOW YOU CAN DO IT
  2. 2. TABLE OF CONTENTS 3 Chapter 1 - What are Venture Funding Rounds? 6 Chapter 2 –Why Venture Rounds Matter for Sales Reps 9 A Step by Step Process for Success with Venture Rounds
  3. 3. Chapter 1 – What are Venture Funding Rounds? CHAPTER ONE
  4. 4. Venture Funding Rounds What are they anyway? A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies and technologies.
  5. 5. Types of Venture Rounds Venture capital financing rounds typically have names relating to the class of stock being sold: • Seed round where company insiders provide start-up capital • Angel round where early outside investors buy common stock • Series A, Series B, Series C, etc.
  6. 6. Chapter 2 – Why Venture Rounds Matter for Sales Reps CHAPTER TWO
  7. 7. Why Venture Rounds Matter For Sales Reps • Companies that recently raised funding are up to 8x more likely to buy your product or service. • By connecting with just funded companies ahead of your competitors, you can stack the odds greatly in your favor to win business from them.
  8. 8. Connecting First Matters • Research from Harvard & Berkeley has shown that customers buy much more often from the first salesperson encountered in a competitive pursuit. • Even when the difference is minutes or even seconds, the first salesperson to connect ultimately wins many more deals.* Source: First is Best, Research from Harvard & Berkeley
  9. 9. Chapter 3 – A Step by Step Process for Success with Venture Rounds CHAPTER THREE
  10. 10. Step by Step Process For Success with Venture Rounds 1. Set up notifications for new venture fundings matching geographies, industries & amounts you want to target. FACT: Each year, there are over 10,000 new venture fundings in the U.S. Trying to comb through all of these is highly inefficient & ineffective.
  11. 11. Step by Step Process For Success with Venture Rounds 2.) When you receive a notification of a new funding matching your filter, research a little, but don’t lose your advantage. FACT: Having some level of knowledge about what a company does is important before picking up the phone. However, you shouldn’t spend more 5-10 minutes or you may lose the all important advantage of being the first vendor representing your type of product or service to connect.
  12. 12. Step by Step Process For Success with Venture Rounds 3.) Reach out to the funded company as soon as possible. It is important to connect with them ahead of your direct competitors. FACT: The win rate can be as high as 74% for the salesperson that connects first.
  13. 13. Step by Step Process For Success with Venture Rounds 4.) Avoid going after the same companies, at the same time, that many other reps are going after. FACT: There are thousands more venture fundings than are written about by startup community websites. Instead of waiting for an email of new fundings, leverage software to access all the venture fundings in real-time, then set your filters and turn on notifications to send you just the right ones, as they are filed with the SEC.
  14. 14. Step by Step Process For Success with Venture Rounds 5.) Save research/connect notes, then make sure you have an effective process to follow up. FACT: Most companies you connect with will not be ready to buy right away, but if you are diligent in your follow-up, you can greatly stack the odds in your favor when they are, simply by connecting ahead of your direct competitors.
  15. 15. Step by Step Process For Success with Venture Rounds 6.) Leverage sales automation to make sure you are there when they are ready. FACT: Leveraging venture rounds effectively is like planting a lot of seeds for a great harvest. You need to water or nurture them. Make sure you use a great tool like HubSpot Sequences, so you are the one they contact when they are ready.
  16. 16. Step by Step Process For Success with Venture Rounds 7.) Be diligent and follow this process with as many companies as you can that match your specific criteria. Over time, it will change your sales game forever. FACT: Harvard & Berkeley research shows being first to engage a potential client dramatically increases your chances. However, one of the biggest reasons companies can’t purchase is lack of budget. By leveraging venture rounds as described in this guide and connecting first, you can change your game forever.
  17. 17. Try the New FunDz App We’ve build an amazing venture funding round web app that lets you have it all. All the 10,000+ new fundings filed with the SEC, delivered in real-time - so you can get there first. FunDz lets you easily customize venture fundings by location, industry & amount, let’s you search, save, export to excel and receive weekly updates. Best of all, the FunDz app goes where you go on the web, installing instantly via simple Chrome plugin & notifying you whenever there is a match. Try FunDz for Free

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