Connect Online With Your Program's Communities

263 views

Published on

(10/5/2010) –For more than 100 years, Extension has reached out to Minnesotans where they gather—schools, farms, communities, homes. Today many people are gathering in communities online in chat rooms, blogs, social networking sites and websites. During this session, you will learn how to find and engage with communities that have formed online--allowing you and your team new ways to extend your outreach and enhance your programming.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
263
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Connect Online With Your Program's Communities

  1. 1. Connect Online With Your Program’s Communities Danny Sussman Julie Christensen
  2. 2. Connect Online With Your Program’sCommunities1. Extension’s History of Connecting2. Online Communities in Action3. Finding Online Communities – User-Centric – Topic-Centric4. Engaging in Online Communities
  3. 3. 1. Extension’s History of Connecting
  4. 4. Educational Trains: 1912-14 • Brought lectures, exhibits from U • Listened to rural MN • Ensured research, education relevant
  5. 5. Use of News Media: 1950s• TV, radio, newspapers• Disseminated ag and home economics info• Mass media approach
  6. 6. Popularization of Teleconferences: 1970s
  7. 7. The Information Superhighway: 1990s • Web 1.0 • Researched-based info goes online • Online learning
  8. 8. Web 2.0: Today
  9. 9. Extension Meets People Where They Are
  10. 10. 2. Online Communities in Action
  11. 11. Challenge: Learn About Dairy Producers
  12. 12. Types of Online Communities User-centric Topic-centric • Facebook • Cafe Mom • Twitter • TeachAid • LinkedIn • Cyburbia
  13. 13. User-Centric Social Networks By Age
  14. 14. Males vs. Females on Social Networks
  15. 15. 2A. Finding Online Communities:User-Centric Social Networks
  16. 16. Where Do You Start?Image:http://web.archive.org/web/19981202230410/http://www.google.com/
  17. 17. Watching the Rains Come
  18. 18. 2B. Finding Online Communities:Topic-Centric Websites
  19. 19. Sometimes, You Have to Get Informationthe Old Fashioned Way
  20. 20. What websites do you go to?
  21. 21. The Tale of Goodhue Gouda
  22. 22. Retelling the StoryRead the story: http://cheeseunderground.blogspot.com/2010/08/on-location-acs-in-seattle.html
  23. 23. Posted to E-Democracy and Craigslist
  24. 24. 3. Engaging in Online Communities
  25. 25. Listen, hear, observe
  26. 26. Foster mutual value
  27. 27. Remember the 4 C’s
  28. 28. Quality content attracts/builds community
  29. 29. Meeting people where they are = context
  30. 30. Connectivity supports online interaction
  31. 31. Connectivity supports online interaction
  32. 32. Continuity = Consistent user experience
  33. 33. Best Practices for Engaging Online
  34. 34. Best Practices for Engaging Online
  35. 35. Review: Connect OnlineWith Your Program’s Communities1. Extension’s History of Connecting2. Online Communities in Action3. Finding Online Communities – User-Centric – Topic-Centric4. Engaging in Online Communities
  36. 36. Connect OnlineWith Your Program’s Communities• Danny Sussman, Extension Webmaster email: sussman@umn.edu twitter.com/TheSuss• Julie Christensen, Extension Communications email: reuve007@umn.edu twitter.com/JRChris twitter.com/UMNExt (Extension account) youtube.com/UofMNExt (Extension channel)

×