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Web to Print un modelo de negocio

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Conferencia impartida en VI jornada de artes Gráficas en Málaga

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Web to Print un modelo de negocio

  1. 1. ¿Qué se entiende por Web to Print?•Web2Print es la solicitud de impresiones mediante serviciosweb (Wikipedia)•Web to Print cuya principal misión es la de facilitar el intercambio deinformación con nuestros clientes mediante el uso de herramientas online (www.omega.com.uyl)•Imprime tus archivos en linea. Sube tu archivo, escoje el tamaño y tipo de papel,imprime y recibe en tu casa o recojelo en Prinntech. (www.prinntech.com)•También conocido como Web2Print, es el proceso de preimpresión que permite alusuario final diseñar y/o personalizar online con su propio contenido digital para suposterior impresión profesional en un centro de impresión variable (www.ecomail.es)
  2. 2. Temas a cuidar • Comunicación • Confianza • Pasarela de Pago • Nicho
  3. 3. Ventajas • 24/7 • Seguimiento pedido • Presupuesto automático • Desplaza tareas usuario
  4. 4. Ejemplo de éxito
  5. 5. Acceso a través del móvilhttp://thedigitalnirvana.com/2011/01/smart-phones-are-utterly-direct
  6. 6. Acceso a través del móvil
  7. 7. Nativos digitales http://www.youtube.com/watch?v=v4_KRRhPPQg
  8. 8. Ejemplo de éxito Vision: “Make it easy for micro business to get great looking design, print and marketing services at superior prices.“(Data published by Vistaprint)
  9. 9. •Estrategia on-line7 Pasos (Web2Print - Jennifer Matt )• Definir mercado objetivo• Elegir productos5.Definir ámbito de actuación6.Elegir modelo de negocio –licencia vs. SaaS7.Evaluar tu equipo8.Elegir socio tecnológico9.Establecer un plan de cambio de estructura
  10. 10. Soluciones existentes
  11. 11. •Mercado editoral- Eliminar stock- Tirada corta, siempre disponible- Nuevo modelo distribución•Producto corporativo•Periódicos (actualizado)
  12. 12. http://wpln.org/?p=35778
  13. 13. •Impresión de Dato Variable VDP http://whattheythink.com/video/49710-jim-lucanish-general-manager-oneil-data-systems-shares-market-trends-he-sees-today/
  14. 14. • Selfpublishing- Lulu.com• Photobook- Hoftman- Fotoprix- Snapfish http://www.blurb.com/bookstore/detail/885094
  15. 15. Ejemplo de éxito http://www.selfpackaging.es/
  16. 16. Ejemplo de éxito
  17. 17. Ejemplo de éxito
  18. 18. Nuevos productos
  19. 19. Desde Redes sociales
  20. 20. picture from http://www.cushingco.com/cross_media_solutions/index.shtml
  21. 21. http://printmediacentr.com/2012/04/volkswagen-proves-a-qr-campaign-can-work/
  22. 22. http://vimeo.com/21521327http://vimeo.com/21521327
  23. 23. http://www.youtube.com/watch?v=h7HnR02kJxY
  24. 24. • Print As A Servicehttp://www.peecho.com/
  25. 25. Amenazas
  26. 26. Arthur Sulzberger Jr.,NYT publisher(27-10-09)Ted Levitt MarketingMyopia”
  27. 27. • The Book as a Child of theInternet• Impresión contenido on-line• Impresión desde sitios sociales• Realidad aumentada
  28. 28. http://www.youtube.com/watch?v=VqFYeLYU6y0
  29. 29. • Familiarizarse con la red social ycolaborativa•Automatizar los procesos•Pensar en digital•Ofertar nuevos productos•Buscar alianzas

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