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Membership in the Digital Age by J.R. Atkins

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Membership in the Digital Age

How Associations, Non-Profits and Service Clubs Can Build Membership in a Digital Age
• Many membership based organizations have seen their membership number decline in recent years.
• Yet, “on-line giving” and social media based activism are on the rise.
• What’s going on? Have we changed that much?

This workshop will provide recommendation and resources to increase engagement and membership in the current, digital age.

J.R. Atkins is an Author, Speaker & Consultant on Social Media, Mobile Apps, Sales and Marketing. You can reach him at jratkins@SomethingDifferentCompanies.com & 214-707-1705

Published in: Self Improvement, Business
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Membership in the Digital Age by J.R. Atkins

  1. 1. Membership in the Current Age How Associations, Non-Profits and Service Clubs Can Build Membership in the Digital Age J.R. Atkins, MBA Author, Speaker & Consultant on Social Media, Mobile Apps, Sales and Marketing jratkins@SomethingDifferentCompanies.com Download this Presentation and others at www.SlideShare.com/JRatkins
  2. 2. Membership Decline • Many membership based organizations have seen their membership number decline in recent years. • Yet, “on-line giving” and social media based activism are on the rise. • What’s going on? Have we changed that much?
  3. 3. Participation vs. Membership • Many people are willing to participate but unwilling to become a member • Why? – Long Term Commitment – Larger Financial Decision – Less Corporate support or reimbursement • So many competing choices – On-Line, current topics, shifting trends, ...
  4. 4. Case Study: WAC vs. AMA • World Affairs Council • American Marketing Association • Why? – Personal Needs – Been there done that – Membership has it’s privileges – Pay for Access
  5. 5. What is your Mission? • Every kind of group is re-evaluating how they “do business” • Member Engagement”– Keep the ones you have • New Member Programs – Special Offers • But, what do you really provide and how do people get it?
  6. 6. What is your Mission? • Education • Service • Connecting with Others • Promote a cause, industry, … • Fun, Party, Splash & Glitz
  7. 7. Question of the Day! • If your organization was: – Financially Fit – Maxing Out Participation – Had Great Awareness – But you had just a few members • Would you be ok?
  8. 8. Recommendations • Clearly define your value proposition – What you are, what you do, who benefits – What you are Not, what you Don’t do • Take a look at your Communication Methods – On line tools – Social Media • Be Interesting • Provide Excellent Content • Give to Get
  9. 9. Recommendation • Be less “Membership” focused and more “value” focused. – Don’t push membership – Do invite them back – Member Value Proposition • Build an On-line community – If you had to survive as a “virtual organization” what would you do differently – Feedback, feedback, feedback
  10. 10. Recommendation • Act like a Company: Grow, Merge or Close – What is working, keep doing it – What is not working, cut it off – Recruit influential leaders (special offer) • Be willing to Change – What if you had to start over, how would you to do it today – Do you own assets that hold you back, are there members that need to move on, or how would new thinking change your organization – Listen
  11. 11. Resources Getting Naked: Patrick Lencioni Crush It: Gary Vaynerchuk ReWork: Jason Fried & David Heinemeier Hansson Ground Swell: Josh Bernoff & Charlene Li Sales2.0: J.R. Atkins
  12. 12. Thank you for attending Membership in the Current Age What do I do? 1. Conference Presentation 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing 214-707-1705 jratkins@SomethingDifferentCompanies.com

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