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Membership in the Current Age


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Many membership based organizations have seen their membership number decline in recent years. Yet, giving time and money is on the rise with many online and newer organizations. This topic discusses some of the trends and possible solutions such as being less membership focused and more value focused, welcoming non-members but changing higher fees and building a strong community relationship.

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Membership in the Current Age

  1. 1. Membership in the Current Age<br />How Associations, Non-Profits and Service Clubs Can Build Membership in a Digital Age.<br />J.R. Atkins<br />Author, Speaker & Consultant on Social Media & Mobile Apps<br /><br />
  2. 2. Membership Decline<br />Many membership based organizations have seen their membership number decline in recent years. <br />Yet, “on-line giving” and social media based activism are on the rise.<br />What’s going on? Have we changed that much?<br />
  3. 3. Participation vs. Membership<br />Many people are willing to participate but unwilling to become a member<br />Why?<br />Long Term Commitment<br />Larger Financial Decision<br />Less Corporate support or reimbursement<br />So many competing choices<br />On-Line, current topics, shifting trends, ...<br />
  4. 4. Case Study: WAC vs. AMA<br />World Affairs Council<br />American Marketing Association<br />Why?<br />Personal Needs<br />Been there done that<br />Membership has it’s privileges<br />Pay for Access<br />
  5. 5. What is your Mission?<br />Every kind of group is re-evaluating how they “do business”<br />Member Engagement”– Keep the ones you have<br />New Member Programs – Special Offers<br />But, what do you really provide and how do people get it?<br />
  6. 6. What is your Mission?<br />Education<br />Service<br />Connecting with Others<br />Promote a cause, industry, …<br />Fun, Party, Splash & Glitz<br />
  7. 7. Question of the Day!<br />If your organization was:<br />Financially Fit<br />Maxing Out Participation<br />Had Great Awareness<br />But you had just a few members<br /><ul><li>Would you be ok?</li></li></ul><li>Recommendations<br />Clearly define your value proposition<br />What you are, what you do, who benefits<br />What you are Not, what you Don’t do<br />Take a look at your Communication Methods<br />On line tools<br />Social Media<br />Be Interesting<br />Provide Excellent Content<br />Give to Get<br />
  8. 8. Recommendation<br />Be less “Membership” focused and<br /> more “value” focused.<br />Don’t push membership<br />Do invite them back <br />Member Value Proposition<br />Build an On-line community<br />If you had to survive as a “virtual organization” what would you do differently<br />Feedback, feedback, feedback<br />
  9. 9. Recommendation<br />Act like a Company: Grow, Merge or Close<br />What is working, keep doing it<br />What is not working, cut it off<br />Recruit influential leaders (special offer)<br />Be willing to Change<br />What if you had to start over, how would you to do it today<br />Do you own assets that hold you back, are there members that need to move on, or how would new thinking change your organization<br />Listen<br />
  10. 10. Resources<br />Getting Naked: Patrick Lencioni<br />Crush It: Gary Vaynerchuk<br />ReWork: Jason Fried & David Heinemeier Hansson<br />Ground Swell: Josh Bernoff & Charlene Li<br />Blue Ocean Strategy: W Chan Kim & Renee Mauborgne<br /> $1500 Assessment<br />