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J.R. Atkins              Something Different Companies                Author | Speaker | ConsultantSocial Media, Mobile Ap...
What is Social Media     Communication Platform     Both ways - Dialogue - Listening     Energizing your audience     ...
The Big 5 of Social Media     LinkedIn     Facebook     Twitter     Blogging     Videos3
Mobile Apps   All the information of the world, at your    finger tips, with you always   Are you ever without Google? ...
Why Mobile Apps     A subset of information usually found on a      website     Faster, more direct access     A few hi...
Why are Mobile AppsGrowing       For Users         Access in the moment         Compressing time         Faster decisi...
Mobile Apps Platforms     Apple - Design     Android - For the Masses     BlackBerry - Behind the firewall     Windows...
Mobile Websites Use Responsive Website Design Develop Once For All Platforms Lower Development & Maintenance Cost Requ...
What to consider -Consumer     Has it been done     Is it unique and or a better idea     Business Model & Plan     Te...
Other App Thoughts -Consumer      “Fast to Market” vs. Patent      How important is App marketing?      Self contained ...
What to consider - Enterprise Efficiencies In the moment thoughts & access Faster Decisions Info at your fingertips S...
Other App Thoughts -Enterprise Act soon for a competitive advantage Use in recruiting & retention A data connection dev...
How many Features isEnough? The Largest Swiss Army Knife      87 Gadgets, 141 functions      weighs 3 lbs, won’t fit in ...
Assume we are always on Allow people to communicate  when they want to Never assume “someone  wouldn’t want to do that”...
Does your Co. need an App?      Yes      Sources          Vendor / Supplier          Partner / Group          Custom ...
Why are CEO’s Hot?     Imagine a CEO at a Corp retreat, looking at       1000+ employees, all looking at their       phone...
How Many Apps for aCompany?      Customers      Employees      Divisions      Product Lines      Supply Chain      V...
What about EnterpriseApps? Ordering Designing Knowledge Management Sales Field Work Manuals Time Keeping
The cost of an App $5,000 - $10,000 – Very Simple, single-function $10,000 - 25,000 - Simple, multi-function $25,000 - ...
Before you move ahead withthe winning App idea, askyourself: W.W.J.D?Or / And         What Would Job’s Do?W.W.D.D.D?      ...
Recommended MockupTools      www.AppSketchBook.com      www.NotePad.net      www.FirstAnd20.com      POP - Prototyping...
Resources      Tap Worthy      App Savvy      The business of iPhone & iPad       Development      TechCrunch (Blog)  ...
Thank you for attending:What do I do?1. Author & Speaker2. Executive Briefings & Workshops3. Strategy & Consulting     So...
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From social media to mobile apps v3

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You have seen Social Media grow from a trend with teens to a robust communication tool. What is the next "Big Wave" of technology to affect you and your business?
Mobile Apps!
Mobile Apps and Smart Phones are changing the way we do business as consumers and enterprise organizations. Look at the rise and fall of GPS units and Flip Cameras as examples of technology that have been replaced by the App and Smart Phone.
“From Social Media to Mobile Apps: The Next Big Wave” addresses the trends, changes and the reasons behind the changes that are rippling though our society.
Through Apps and Smart Phones we have the information of the world at our finger tips, all the time, anywhere and very quickly. We now do searches “in the moment” as soon as a question can form in our mind. You may not have used your desk top computer while lying in bed but many people have their phones and tablet at their side, all of the time.
How can you capitalize on the next “Big Wave” of technology to push through our society? Either learn to “ride the wave” or miss the opportunities bought by the wave. J.R. Atkins will inform, entertain and inspire you to grow and use technology to further your business and organizational goals.

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From social media to mobile apps v3

  1. 1. J.R. Atkins Something Different Companies Author | Speaker | ConsultantSocial Media, Mobile Apps, Sales & Marketing This presentation is available at www.LinkedIn.com/jratkins85
  2. 2. What is Social Media  Communication Platform  Both ways - Dialogue - Listening  Energizing your audience  The people are the media & the power2
  3. 3. The Big 5 of Social Media  LinkedIn  Facebook  Twitter  Blogging  Videos3
  4. 4. Mobile Apps All the information of the world, at your finger tips, with you always Are you ever without Google? Did you ever sleep next to your computer? Have you ever played Xbox while standing in line at the grocery store?4
  5. 5. Why Mobile Apps  A subset of information usually found on a website  Faster, more direct access  A few highly valuable features & functions  “Efficiency is a Feature” - Josh Clarks (Tap Worthy Author)5
  6. 6. Why are Mobile AppsGrowing  For Users  Access in the moment  Compressing time  Faster decisions  Fun  Developer/Company  Money  Advertising & Branding  Competitive Advantage  Customer Service6
  7. 7. Mobile Apps Platforms  Apple - Design  Android - For the Masses  BlackBerry - Behind the firewall  Windows - Enterprise r Us7
  8. 8. Mobile Websites Use Responsive Website Design Develop Once For All Platforms Lower Development & Maintenance Cost Requires Data Connection Does Not Utilize Device Features
  9. 9. What to consider -Consumer  Has it been done  Is it unique and or a better idea  Business Model & Plan  Team / Resources  Money9
  10. 10. Other App Thoughts -Consumer  “Fast to Market” vs. Patent  How important is App marketing?  Self contained or Connected10
  11. 11. What to consider - Enterprise Efficiencies In the moment thoughts & access Faster Decisions Info at your fingertips Security Not my device (BTOD)
  12. 12. Other App Thoughts -Enterprise Act soon for a competitive advantage Use in recruiting & retention A data connection device with connectivity to a larger screen
  13. 13. How many Features isEnough? The Largest Swiss Army Knife  87 Gadgets, 141 functions  weighs 3 lbs, won’t fit in your pocket  Guinness World Record for “Most Multifunctional” Pocket Knife  $140013
  14. 14. Assume we are always on Allow people to communicate when they want to Never assume “someone wouldn’t want to do that” If it’s possible, do it before your competitor does 14
  15. 15. Does your Co. need an App?  Yes  Sources  Vendor / Supplier  Partner / Group  Custom App15
  16. 16. Why are CEO’s Hot? Imagine a CEO at a Corp retreat, looking at 1000+ employees, all looking at their phones as they chat, and realizing not one of them is doing Corp work because none of them can access Corp data via an App.16
  17. 17. How Many Apps for aCompany?  Customers  Employees  Divisions  Product Lines  Supply Chain  Vendors  Partners  Resellers  Franchises17
  18. 18. What about EnterpriseApps? Ordering Designing Knowledge Management Sales Field Work Manuals Time Keeping
  19. 19. The cost of an App $5,000 - $10,000 – Very Simple, single-function $10,000 - 25,000 - Simple, multi-function $25,000 - $65,000 - Average App $65,000 - $100,000+ - Complex Apps $3,000 - $10,000 - Mobile Website19
  20. 20. Before you move ahead withthe winning App idea, askyourself: W.W.J.D?Or / And What Would Job’s Do?W.W.D.D.D? What Would Don Draper Do?20
  21. 21. Recommended MockupTools  www.AppSketchBook.com  www.NotePad.net  www.FirstAnd20.com  POP - Prototyping on Paper21
  22. 22. Resources  Tap Worthy  App Savvy  The business of iPhone & iPad Development  TechCrunch (Blog)  The Next Web – App (Blog)  MeetUp Groups  User Groups  Co-Working Spaces22
  23. 23. Thank you for attending:What do I do?1. Author & Speaker2. Executive Briefings & Workshops3. Strategy & Consulting  Social Media  Mobile Apps  Sales & Marketing Down load this presentation at: www.linkedin.com/in/jratkins85 214-707-1705, jratkins@SomethingDifferentCompanies.com

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