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Facebook marketing 2014

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Whether you have a Facebook account and page or not you can learn how to use Facebook to market your business. This workshop will focus on:
• Utilizing the functions of Facebook Biz Pages
o Post
o About
o Photos
o Video
o Events
o Links
o More
• On how to develop a following (building community)
• How to promote your products and services
• Producing content to go viral
• The role of Video in Facebook
• The daily conversation of business and Facebook
• Facebook Ads

Published in: Education, Business, Technology

Facebook marketing 2014

  1. 1. Download this presentation at: www.linkedin.com/in/jratkins85 www.facebook.com/jratkins85
  2. 2. Agenda  3 Keys to Social Media Marketing  Social Media Model  Your Facebook Account  Your Facebook Page  Fans, Following, Community  Promotion of Products & Services  The role ofVideo in Facebook  The daily conversation  Resources
  3. 3. How does Facebook Work?
  4. 4. 3 Keys to Social Media Success 1. Be Interesting 2. Content is King 3. Give to Get
  5. 5. A Social Media Model Web Site Blog LinkedIn Facebook Twitter You Tube G+
  6. 6. Your Facebook Account
  7. 7. Your Facebook Biz Page
  8. 8. Building a Community  Start with what you have  The 3 Keys to Social Media Success  Cross Market with other media  Offer People to “Join the Conversation” by liking your page  One Relationship at a time
  9. 9. Promoting Products & Services  Promote a Page  Promote A Story  Events  Advertising  Promotions  Contests  Games  Surveys  Recognition
  10. 10. Promote Page or Boost Page
  11. 11. Advertising on FaceBook http://www.facebook.com/advertising/
  12. 12. The role ofVideo in Facebook  It’s the next best thing to being there!  Upload  YouTube  Casual  Professional
  13. 13. The daily conversation  Think of it as email, but others can & will see it and they can join the conversation  Similar to Blogging  Conversational, not selling  Building Relationships  Is your Service Department Ready?  Make time to communicate
  14. 14. Resources  Groundswell by Charlene Li & Josh Bernoff  Content Rules by C.C. Chapman  Facebook Marketing by Steve Holzner  The Thank You Economy by Gary Vanderchuck  Social Media 2.0 by J.R.Atkins  Mashable.com (blog and Facebook updates)
  15. 15. Download this presentation at: www.linkedin.com/in/jratkins85 www.facebook.com/jratkins85 What do I do? 1. Conference Presentations 2. Executive Briefings & Workshops 3. Consulting Projects: Social Media, Mobile Apps, Sales & Marketing

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