Known for her uncanny ability to read cultural trends, Jean Railla
Railla/Forrest is a boutique copy agency specializing in branding
is the writer behind R/GA’s award-winning NIKEgoddess web site.
and copywriting. From product names and advertising campaigns to
The founder and creator of getcrafty.com, she is the author of
language branding and online marketing, they have partnered with
Broadway Book’s Get Crafty: Hip Home Ec, and was credited by
some of the top brands in the world. Principals Jean Railla and
the New York Times as sparking the hip crafting trend. Her journalism
Kimberly Forrest worked together to create the language for both
has appeared in the Utne Reader, Bust and Babble.com and she
La Mer and Jo Malone. Most recently, they rebranded the copy of
is a regular contributor to NPR’s Word of Mouth. An enthusiastic
the luxury catalog Vivre from top-line editorial direction to product
gastronome, in 2007 Jean received a Masters of Arts from NYU’s
details. Veteran writers, their combined client list includes Nike,
Food Studies department.
Almay, Maybelline, Revlon, Kerastase, Acqua Di Parma, Givenchy
Beauty, Bergdorf Goodman, Coach, Banana Republic, DKNY, the
A former accessories editor and stylist for W and WWD in Los
James Beard Organization and The Satellite Sisters. They’ve also
Angeles and New York, Kimberly Forrest brings a sense of
penned two books (both of which were published at major houses),
refinement to her work. Her expertise draws on years of branding
multiple magazine articles (Women’s Wear Daily, Marie Claire, W
and copywriting for luxury, fashion and beauty houses such as
Magazine and the Utne Reader), web site content (getcrafty.com,
Bergdorf Goodman, Banana Republic, Coach, and Prescriptives
babble.com), and radio programming (WNYC). Together, their areas
where she also named products and color collections. She is
of expertise include: luxury, home, crafts, beauty, fashion, food and
co-author of Hyperion’s The Bombshell Manual of Style which
wine. Creativity, poetry, philosophy, and the ability to collaborate are
garnered rave reviews and launched the “pink book” trend. Kimberly’s
the hallmarks of their work.
journalism most recently appeared in American Marie Claire.
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[Get Crafty] which went online in 1997,
is largely credited with inspiring the
movement that turned “handmade” into
bohemian chic, and propelling a formerly
fusty hobby into a $30 billion business.
- New York Times
Get Crafty Book and Website
Stover, Forrest and their colleagues
are not only shrewd and insightfully
observant field anthropologists, you
sense that they would be personally
adept at putting false eyelashes on a
Bombshell Manual of Style Book