Railla / Forrest
Known for her uncanny ability to read cultural trends, Jean Railla
Railla/Forrest is a boutique copy agency specializing i...
The cr




Coach Website
The cr




Coach Website
La Mer Advertorial
La Mer Email
LAMER.COM




              Radiant Awakening
                              Experience The Lifting Face Serum




        ...
THE ART OF GIFT GIVING




  The cream-coloured box, the grosgrain ribbon, the jet black tissue, the weight of the bottle ...
Discover
                                                                        White Jasmine & Mint
                    ...
[Get Crafty] which went online in 1997,
is largely credited with inspiring the
movement that turned “handmade” into
bohemi...
Stover, Forrest and their colleagues
are not only shrewd and insightfully
observant field anthropologists, you
sense that ...
ANDY Award Winner




Nike Presto Website
The cr




Vivre Catalog
The cr




Vivre Catalog
Prescriptives National Advertising
W Magazine Editorials
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Railla/Forrest

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Railla/Forrest

  1. 1. Railla / Forrest
  2. 2. Known for her uncanny ability to read cultural trends, Jean Railla Railla/Forrest is a boutique copy agency specializing in branding is the writer behind R/GA’s award-winning NIKEgoddess web site. and copywriting. From product names and advertising campaigns to The founder and creator of getcrafty.com, she is the author of language branding and online marketing, they have partnered with Broadway Book’s Get Crafty: Hip Home Ec, and was credited by some of the top brands in the world. Principals Jean Railla and the New York Times as sparking the hip crafting trend. Her journalism Kimberly Forrest worked together to create the language for both has appeared in the Utne Reader, Bust and Babble.com and she La Mer and Jo Malone. Most recently, they rebranded the copy of is a regular contributor to NPR’s Word of Mouth. An enthusiastic the luxury catalog Vivre from top-line editorial direction to product gastronome, in 2007 Jean received a Masters of Arts from NYU’s details. Veteran writers, their combined client list includes Nike, Food Studies department. Almay, Maybelline, Revlon, Kerastase, Acqua Di Parma, Givenchy Beauty, Bergdorf Goodman, Coach, Banana Republic, DKNY, the A former accessories editor and stylist for W and WWD in Los James Beard Organization and The Satellite Sisters. They’ve also Angeles and New York, Kimberly Forrest brings a sense of penned two books (both of which were published at major houses), refinement to her work. Her expertise draws on years of branding multiple magazine articles (Women’s Wear Daily, Marie Claire, W and copywriting for luxury, fashion and beauty houses such as Magazine and the Utne Reader), web site content (getcrafty.com, Bergdorf Goodman, Banana Republic, Coach, and Prescriptives babble.com), and radio programming (WNYC). Together, their areas where she also named products and color collections. She is of expertise include: luxury, home, crafts, beauty, fashion, food and co-author of Hyperion’s The Bombshell Manual of Style which wine. Creativity, poetry, philosophy, and the ability to collaborate are garnered rave reviews and launched the “pink book” trend. Kimberly’s the hallmarks of their work. journalism most recently appeared in American Marie Claire. jean@raillaforrest.com kimberly@raillaforrest.com
  3. 3. The cr Coach Website
  4. 4. The cr Coach Website
  5. 5. La Mer Advertorial
  6. 6. La Mer Email
  7. 7. LAMER.COM Radiant Awakening Experience The Lifting Face Serum La Mer Brochure
  8. 8. THE ART OF GIFT GIVING The cream-coloured box, the grosgrain ribbon, the jet black tissue, the weight of the bottle in your hand. Even before you try the scent, the Jo Malone experience begins to unfold. Jo Malone Catalog
  9. 9. Discover White Jasmine & Mint Inspired by an English garden in the morning air, White Jasmine & Mint is an enchanted scent. Notes of chamomile, mint, wild rose and coriander are entwined with tender white blossoms in this lush and lyrical combination. The Collection: Cologne 100ml 95.00, Cologne 30ml 50.00 Jo Malone Catalog
  10. 10. [Get Crafty] which went online in 1997, is largely credited with inspiring the movement that turned “handmade” into bohemian chic, and propelling a formerly fusty hobby into a $30 billion business. - New York Times Get Crafty Book and Website
  11. 11. Stover, Forrest and their colleagues are not only shrewd and insightfully observant field anthropologists, you sense that they would be personally adept at putting false eyelashes on a monkey. -Tom Robbins Bombshell Manual of Style Book
  12. 12. ANDY Award Winner Nike Presto Website
  13. 13. The cr Vivre Catalog
  14. 14. The cr Vivre Catalog
  15. 15. Prescriptives National Advertising
  16. 16. W Magazine Editorials

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