Socialware final


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Presentation to Socialware CMO summitt June 2001

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Socialware final

  1. 1. The Digital Advisor – Social Business for FAs<br />Jaime Punishill<br />Global Head of WM Digital Distribution & Content Strategy<br />Socialware CMO Summit – 6/23/2011<br />@jpunishill<br />#fincmo<br />
  2. 2. Agenda <br />This is not a fad<br />Social brings digital to FA-client relationships<br />Social is not a medium<br />Control is an illusion<br />Control is just the price of entry<br />The three C’s of social<br />Social is not any one thing<br />
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  4. 4. Digital relationships are a reality<br />More than 90% of households with $1 million in investable assets are online <br />29% of that crew are interested in collaborating with their financial advisors online within a living financial plan <br />16% are interested in chatting with their advisors online <br />30% of online investors who have an advisor prefer email communications with their advisor <br />Online affluent investors who rate their advisory firms website a 5 (excellent) on a 5 point scale are more than twice as likely to recommend that firm to a friend or colleague, more than 2x as likely to bring them additional assets, an half as likely to switch firms<br />56% of US online adults aged 55-64 maintain at least 1 profile on a social networking site<br />47% of US online adults aged 66+ maintain at least 1 profile on a social networking site<br />Source: Forrester Research<br />
  5. 5. 5<br />Growth in social media in the US has been staggering over last 3ys<br />More Than Four In Five US Online Adults Now Participate Socially <br />Source: Forrester Research<br />
  6. 6. As an industry we haven’t caught up to the times…<br />
  7. 7. How well does digital represent your firm/FAs?<br />
  8. 8. Social finally brings the FA into digital<br />
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  10. 10. Social is a philosophy…not a medium<br /><br />
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  12. 12.<br />
  13. 13.<br />
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  15. 15. In command, not in control<br /><br /><br />
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  17. 17. CHASE: This call will be monitored or recorded…<br />ANN: “Yes it will.”<br /><br />
  18. 18. Define your sandbox, grow it over time<br /><br />
  19. 19.<br /><br />Getting in isn’t your biggest challenge, it’s what to do once you get access<br />
  20. 20. The three C’s of social interaction<br />Content<br />Context<br />Connection<br />
  21. 21. I don’t care about you<br />I don’t want to come to your castle<br />I will collaborate and share what I have in common with others<br /><br />
  22. 22.<br />
  23. 23. Social is not any one thing…<br /><br />
  24. 24. Remember <br />This is not a fad, this is the greatest thing to happen to this business in a long time<br />Social is a way of being<br />Be in command, because you cannot be in control<br />Content, Context, Connection = Engagement<br />
  25. 25. THANK YOU!<br />Jaime Punishill<br />646-223-7959<br />@jpunishill<br /><br /><br /><br />