Digitally mature companies enjoy advantages in efficiency and effectiveness in marketing, e-commerce, sales and customer service. “Digerati” are also 26% more profitable. But many businesses have realised that the road to digital excellence is paved with obstacles and challenges. During this presentation, John Sinke will share research from leading management consultants and his own personal experience of turning Resorts World Sentosa into a digital business.
- What is digital excellence and why is it important to your organization?
- How do you develop a roadmap for digital transformation?
- What are the biggest barriers to digital success and how do you tackle them?
Speaker: John Sinke, AVP Digital Marketing & e-Commerce, Resorts World Sentosa