Magnitude Estimation

797 views

Published on

Magnitude estimation: a tool which combines advantages of quantitative and qualitative techniques.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
797
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Magnitude Estimation

  1. 1. Magnitude estimation ‒ Continue schaal ‒ Visuele indicaties ‒ Kleine steekproeven, betrouwbare uitspraken ‒ Aanvulling kwalitatief onderzoek ‒ Verheldering rapportage ‒ Analyse van verschillen - Han e.a., A systematic method for analyzing magnitude estimation data, Int. Journal of Industrial Ergonomics (1999) - Lavenka, Measurement of Consumers‘ Perceptions of Product Quality, Brand Name, and Packaging: Candy Bar Comparisons by Magnitude Estimation, Marketing Research (1991) - Moskowitz , Magnitude estimation: notes on what, how, when, and why to use it, Journal of food quality (1977) 17 SONDZ.nl
  2. 2. 18 SONDZ.nl

×