What About Social Media?

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Social Media is not a fad, it represents a fundamental shift in the way we communicate.

We are all publishers and therefore consumers have a powerful voice at the table. It's up to us as marketers to decide whether to ignore that fact or engage.

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What About Social Media?

  1. 1. What About Social Media? Social Media: Sessions 8.10.10
  2. 2. To Doʼs ? l Media What i s Socia ✓ n Shifts Comm unicatio ✓ usiness ✓S ocial...B World Chan ging the ✓ 2
  3. 3. Social Media is . 3
  4. 4. According to Wikipedia 4
  5. 5. Brand Communication Vs. 5
  6. 6. Media Consumption 6
  7. 7. Generation Gap 7
  8. 8. Everyone is a Publisher 8
  9. 9. 9
  10. 10. Media + Social 10
  11. 11. Itʼs About the Conversation 11
  12. 12. What About Business? NOTE: Next series of slides borrowed (aka stolen) from the following presentation: h"p://www.slideshare.net/mzkagan/what‐is‐social‐media‐2005829 12
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  26. 26. The World is Changing. Change the World. “How Social Media Can Make History” Clay Shirky (TED Talk) 26
  27. 27. Whatʼs Next? Case Studies . 27
  28. 28. Whatʼs Next? Closer look: Twitter . 28
  29. 29. Whatʼs Next? Closer look: Facebook . 29
  30. 30. Whatʼs Next? (Insert idea here) . 30

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