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Alfresco SAUG: State of ECM


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Presented at the Alfresco South Africa User Group on September 14. Covers a high-level look at the state of the ECM industry including a "Top 5 Takeaways" from AIIM's State of the Industry report.

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Alfresco SAUG: State of ECM

  1. 1. The State of Enterprise Content ManagementSeptember 2011<br />Jeff Potts<br />Chief Community Officer<br />
  2. 2. Size of the market, market growth<br />Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 billion and will exceed $5.7 billion in 2014<br />Frost & Sullivan says $6.0 billion by 2016<br />Double digit growth through 2009 occurred despite economic downturn<br />
  3. 3. Alfresco customer growth<br />
  4. 4. Noteworthy industry moves in 2011<br />OpenText buys Metastorm (2/2011)<br />OpenText buys weComm (3/2011)<br />Autonomy buys digital archiving assets from Iron Mountain (5/2011)<br />Oracle buys FatWire (6/2011)<br />OpenText buys Global 360 (7/2011)<br />HP buys Autonomy (8/2011)<br />Jive Software files for IPO (8/2011)<br />BPM<br />mobile<br />WCM, again<br />case management<br />an over-valued holding company<br />
  5. 5. social<br />content management<br />collaboration<br />workflow automation<br />social content types<br />tasks<br />browser/portal<br />version control<br />online<br />channel optimization<br />WCM<br />web authoring<br />rich-media<br />Analytics<br />mobile support<br />transactional<br />content management<br />BPM<br />workflow<br />compliance<br />RM<br />archives<br />content management as<br />infrastructure<br />metadata<br />life cycle control<br />integration<br />Interfaces<br />repository<br />platform<br />Source: Gartner ECM Magic Quadrant, November 2010<br />
  6. 6. Why do clients choose Alfresco?<br />Why Does Alfresco Win?<br />Enterprise customer survey – June 2010<br />6<br />
  7. 7. AIIM State of the ECM Industry Report<br />Jeff’s Top Five Takeaways<br />
  8. 8. #1: ECM adoption in progress<br />Compliance still significant; Collaboration increasingly recognized as an important benefit<br />16% have achieved enterprise scale ECM, up from 12% in 2010<br />29% are in the process of implementing<br />72% of larger organizations have 3 or more ECM/DM/RM systems. 25% have 5 or more<br />
  9. 9. #2: Customization is critical<br />57% have some degree of local customization, and 27% have add-on products, or best-of-breed integrations<br />28% feel constrained by their ECM/workflow system re making process changes<br />15% say constraints limit their ability to roll out enterprise-wide<br />60% feel that their industry-specific requirements preclude SaaS or Cloud<br />
  10. 10. #3: Alfresco opportunity–ECM on multiple devices<br />68% of installed ECM systems have no browser or mobile access options (?!)<br />Source: seq<br />
  11. 11. #4: Open Source ECM is growing<br />6% of organizations currently use Open Source ECM systems<br />Will double in the next 2 years<br />In smaller orgs, 8% are using Open Source ECM now and 13% have plans<br />
  12. 12. #5: Microsoft Share Point – Adoption<br />58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009<br />70% of the largest orgs have implemented<br />23% of SharePoint implementations can be considered as optimized and mature ECM systems<br />Only 4% are phasing out their existing systems in favor of SharePoint<br />
  13. 13. #5: Microsoft Share Point – How Used<br />54% use SharePoint for collaboration and social sites<br />12% of SharePoint users are not using it in an ECM or DM mode<br />49% have a defined strategy to integrate SharePoint with their existing ECM or DM systems, or even a new ECM system (6%)<br />Governance is still a big issue for 40%<br />
  14. 14. We compete with SharePoint and Traditional ECM Players<br />Compared to SharePoint:<br /><ul><li>Open Source
  15. 15. Open to Enterprise Standards
  16. 16. Open Architecture
  17. 17. Scalable
  18. 18. Distributed
  19. 19. Scriptable</li></li></ul><li>The ECM Landscape<br />Public<br />SMB<br />Enterprise<br />Back Office<br />Front Office<br />Internet<br />Extranets<br />Transactions<br />Records<br />Manufacturing<br />Knowledge Workers<br />Documents<br />Project & Team Sites<br />Marketing<br />Intranets<br />Media<br />Web Sites<br />Customers<br />Partners<br />
  20. 20. Trend: Consumer player momentum<br />Heavily consumer-oriented<br />Well-funded, high valuations<br />Mainly file sharing between devices<br />Security concerns<br />Existing enterprise functionality limited, but expansion into the enterprise is likely<br />
  21. 21. Trend: Mobile Device Adoption<br />2007<br />iPhone launched<br />Dismissed as unsecure and unsuitable for the enterprise<br />2010 <br />iPad 1, April 3 on sale. By May 3, 1M sold<br />15M sold in first year<br />One of 50 Best inventions in 2010 - Time Magazine<br />
  22. 22. iPad Adoption<br />Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today)<br />By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.<br />Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011<br />Media tablet sales are expected to reach 208 million units by 2014<br />From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.<br />85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them. <br />Gartner Infrastructure and Operations Conference, December 2010<br />
  23. 23. Enterprise iPad Adoption by Industry<br />Healthcare <br /> Medtronic - 5,000 iPads to sales reps <br />Financial Services <br />JP Morgan Chase –iPad trial <br />Torus (Londoninsurance firm) - iPads replacing 1,600-page executive packs.<br />Automotive <br />Mercedes-Benz - 400 iPads in dealerships for sales<br />Airlines <br />Alaska Airlines - replacing bulky flight manuals<br />Finnair - FOC iPads in lounges, & selected flights <br />Malaysia Airlines iPads in a kiosk mount as self-service check-in devices.<br />Restaurant/Hospitality <br />Replacing paper wine lists and menus with iPad interactive versions.<br />
  24. 24. What does it mean for the organization?<br />The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it<br />But this device revolution is different than the PC revolution:<br />Users will have the best technology (tablets & smartphones) BEFORE the enterprise buys it for them… and will want to use them for work<br />IT will never get their hands on the devices<br />
  25. 25. What does it mean for the organization?<br />Stop worrying about securing and controlling devices…<br />Start making sure you can secure and control access to your corporate content (your intellectual property)<br />
  26. 26. Summary<br />Overall ECM market & Alfresco are growing, even in a downturn<br />ECM compliance & collaboration driving ECM adoption<br />SharePoint is a major contender<br />Expect consumer players to move in<br />Managing content for mobile devices becoming even more important<br />
  27. 27. Email: jpotts@alfresco.comTwitter: @jeffpotts01Blog:<br />