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Yammer Social Data Mining


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Yammer Social Data Mining

  1. 1. Yammer social data mining #SPSBE27 Joris Poelmans April 26th, 2014
  2. 2. Thanks to our sponsors! Gold Silver
  3. 3.
  4. 4. Agenda
  5. 5. Why social mining?
  6. 6. Export and models
  7. 7. Login to Yammer as a network administrator (only available to network admins) Navigate to the Network Admin portal within Yammer Select “Export Data” from the “Content and security” section of the side navigation Select a start date for the export (read: all additional filter must be completed after the export) Optionally include attachment and external networks Yammer exports (Enterprise only)
  8. 8. What is exported? What’s included (.csv format) Admins Files Groups Messages Networks Pages Topics Users What’s missing Mentions* Following Sharing Detailed Date and User Demographics
  9. 9. Building your own – Yammer APIs Developer registers application and implements authorization Simple authorization
  10. 10. App registration Accessible to all users of a network. Apps are registered with a home network and then published to the directory. Redirect URI is the most important setting, but it is set elsewhere.
  11. 11. Authorization Redirect user to the OAuth dialog URL. Process the response at your Redirect URI when user allows the app.
  12. 12. Creating a Yammer test token[:client_id]& redirect_uri=[:redirect_uri d=[:client_id]&client_secret=[:client_secret]&code=[:code
  13. 13. REST API Endpoints Data exportMessages Users Groups • • •
  14. 14. Yammer API throttling
  15. 15. Yammer REST API ... what to watch out for[123456].json
  16. 16. Building SimpleYammerClient: a custom Yammer exporter api-in-a-net-client-application.aspx
  17. 17. Pre-import cleanup
  18. 18. Pattern (1/2) tern
  19. 19. Pattern (2/2)
  20. 20. Powerful Self-Service BI with Excel 2013
  21. 21. Powerful Self-Service BI with Excel 2013
  22. 22. Tips and tricks before import
  23. 23. Post-import augmentation
  24. 24. Delivering insights
  25. 25. Powerful Self-Service BI with Excel 2013
  26. 26. Powerful Self-Service BI with Excel 2013
  27. 27. Powerful Self-Service BI with Excel 2013
  28. 28. Other scenarios
  29. 29. Real-time insights with Yammer
  30. 30. Use cases for enterprise social mining
  31. 31. Visualization examples
  32. 32. Summary
  33. 33. References and links Conference/2014/SPC3991 power-query-and.html